4DX Tech Turns Movies into Aromatic Thrill Ride — for a Price
GV-Wire
By Jody Murray
Published 5 years ago on
May 28, 2019

Share

A Fresno movie theater is offering more than the sights and sounds of a feature film. Now you can feel and smell it — if you’re willing to pay the price.

The tech reached the United States in 2014, debuting in Los Angeles with an all-senses screening of “Transformers: Age of Extinction.”

One of the theaters at Edwards Fresno 22 has been rigged up with what’s called 4DX. The seats shift and vibrate in sync with the movie, and a module on the back of each seat (or, for those in the front row, on a long panel) emits odors, liquids, and lights that, um, enhance the viewing experience. The 4DX theater at Edwards debuted with screenings of Disney’s live-action “Aladdin.”

The technology was developed by a South Korean theater chain and opened in Seoul in 2009. The tech reached the United States in 2014, debuting in Los Angeles with an all-senses screening of “Transformers: Age of Extinction.”

4DX pulls together elements of enhanced filmgoing that have been around for decades. In the 1960s, theaters spritzed theatergoers with Smell-O-Vision. The teeth-rattling technology of Sensurround was briefly popular in the 1970s with movies like “Earthquake” and “Rollercoaster.” And anyone who has taken a ride on “Star Tours” at Disneyland knows the experience of synchronized motion.

If you want to take a spin with 4DX, be prepared to pay for it. The price for an “Aladdin” show at Edwards is $24.45. By comparison, a 3D screening costs $16.45 and a normal 2D show is $12.45.

DON'T MISS

FresYes Fest Is Saturday: This Immigrant Is Living the American Dream With Xtreme Shawarma

DON'T MISS

Bredefeld, Chavez Win Attorneys Fees from Fresno County. Court Gives Chavez Blvd. a Green Light.

DON'T MISS

Special Congressional Election Tuesday. How Many Have Voted Already?

DON'T MISS

These Fresno Eclipse Chasers Are Hoping For 4 Minutes of Darkened Bliss in Texas

DON'T MISS

Hutson Is Done as Fresno State Basketball Coach After Tournament Loss

DON'T MISS

New Challenge to SW Fresno Industrial Project: SoCal Enviro Group Sues City, Developer

DON'T MISS

Realtor Association Settles Lawsuit on Commission Rules. Fresno Broker Fears the End of Market Transparency

DON'T MISS

Fresno’s Eric Kendricks Joins Cowboys After First Committing to Niners

DON'T MISS

If You Want to See the April Eclipse, Make Sure to Protect Your Eyes

DON'T MISS

New Book Explores the Myths, Truths and Legacy of the Macho Man

No data was found

The 49ers Have Been Docked a 2025 Fifth-Round Draft Pick for an Accounting Error

9 hours ago

Fresno Bank Sued. It Allegedly Helped Bitwise Commit Fraud.

Bitwise /

9 hours ago

How California’s Prized Solution for Methane Gas Is Backfiring on Farmers

Environment /

12 hours ago

Supreme Court Seems Favorable to Biden Administration Over Efforts to Combat Social Media Posts

13 hours ago

Putin Extends Rule in Preordained Russian Election After Harshest Crackdown Since Soviet Era

13 hours ago

Ohtani to Begin Throwing Program Soon. Roberts Hints Dodgers Star Might Play in the Field

13 hours ago

Trump: Some Migrants Are ‘Not People’, There’ll Be a ‘Bloodbath’ if I Lose

13 hours ago

Tech Lawyer and Philanthropist Nicole Shanahan Rumored as RFK Jr.’s VP Pick

News /

14 hours ago

March Madness is Here. UConn, Purdue, Houston and North Carolina Get Top Seeding in NCAA Tournament

14 hours ago

Crafts Retailer Joann Files for Chapter 11 Bankruptcy as Consumers Cut Back on Pandemic-Era Hobbies

15 hours ago

Records Show That Valley Children’s Leader Suntrapak’s Pay Exceeds $5 Million

■Valley Children’s paid CEO Todd Suntrapak $5.2 million in 2021. The hospital also gave him a $5 million forgivable home loan. ■The Va...
Healthcare /

9 hours ago

4 days ago

Realtor Association Settles Lawsuit on Commission Rules. Fresno Broker Fears the End of Market Transparency

4 days ago

Prosecutor Leaves Georgia Election Case Against Trump After Relationship With District Attorney

4 days ago

Rory McIlroy’s 65: 10 Birdies, 2 Tee Shots in the Water, 1 Testy Dispute

4 days ago

Aaron Donald Announces His Retirement After a Standout 10-Year Career With the Rams

4 days ago

New Book Explores the Myths, Truths and Legacy of the Macho Man

4 days ago

Baseball Superstar Ohtani and His Wife Arrive in South Korea for Dodgers-Padres MLB Opener

4 days ago

India’s New Citizenship Law Excludes Muslims. Here’s What to Know

4 days ago

US, G-7 Allies Warn Iran to Back Off Deal to Provide Russia Ballistic Missiles or Face New Sanctions

Photo of San Francisco 49ers' Arik Armstead

4 days ago

Former 49ers DT Arik Armstead Agrees to a 3-Year, $51 Million Deal with the Jaguars, AP Source Says

4 days ago

Supreme Court Rules Public Officials Can Sometimes Be Sued for Blocking Critics on Social Media

Search