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New Bitwise Building Art Has a Name: Beige Against the Machine



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The red side of Bitwise’s building at 2600 Ventura Street in dowtown Fresno (photo: David Taub)

(Update, 3/08/18: This story now includes a quote from the artist.)
Motorists headed to downtown Fresno on Highway 41 may have noticed a stunningly painted building at 2600 Ventura Street.
The design is a tessellation of black-outlined hexagons. The patterns lie on top of a wash of colors, with each side different shades of the rainbow.
Local muralist Robert Amador began painting in February. Some of his other works can be found at the Iron Bird and Broadway Lofts. He is collaborating with fellow artist Josh Wigger.
“The title of the mural is ‘Beige Against The Machine’ as it is the antithesis to the beige buildings surrounding us. It isn’t finished just yet as we plan to wrap the entire building in color, but certain circumstances (equipment, weather) have kept us from moving as fast as we were when we started. We’re referring to it currently as the ‘instagram selfie wall’ as lots of people have stopped by to take photos in front of wall sometimes while we’re working just a few feet away,” Amador tells GV Wire.
At one point, Fresno County leased the warehouse to store physical records. The building also, at one time, housed the corporate headquarters of Berven Rugs.
Bitwise purchased the 48,902 square-foot building last year for $2.75 million. One company official describes the mural, surrounding all sides as a “beehive of activity.”
As to what Bitwise plans for the location, they are keeping quiet. They say to wait until April 1.

Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email