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Fresno Wants to Watch You as You Park at the Park

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This parking booth at Fresno's Roeding Park could be replaced with license plate reader technology. (GV Wire/Jahz Tello)
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Update, 7/15/21: the Fresno City Council approved installing vehicle license plate readers at Roeding and Woodward parks by a 6-0 vote. Councilman Garry Bredefeld was not present, as he is out of town.

Original story:

Fresno officials wants to implement new parking technology for visitors at two of the city’s largest public parks.

Under the plan, vehicle license plate readers could soon replace live attendants in payment booths at both Woodward Park and Roeding Park.

Councilman Miguel Arias says eliminating human interaction would eliminate traffic jams at the entrances to regional parks and allow for more entry points.

“It’s going to reduce the amount of pollution generated by all these cars idling to get in and it’s going to improve the customer experience,” Arias said.

Park Visitors Want Better Process, City Says

Parkgoers asked for an easier way to enter the parks, said city planning director Jennifer Clark.

“One of the things that was identified by our customers was bottlenecks and the dissatisfaction of wait times and confusing operational hours. And then from an operational perspective, is it reduces our labor costs of a third party operating the … entrance,” Clark said.

The Fresno City Council approved a contract for license plate readers with Vigilant Solutions in September 2020 for $217,341, as part of a larger parking technology contract.

An amendment to the contract to allow for readers to be used at the regional parks will be discussed at Thursday’s City Council meeting.

How the License Plate System Works

Instead of waiting in line to pay a booth attendant, drivers would enter the park and pay the $5 per car entry fee at a kiosk or on a mobile phone app. Entering the car’s license plate number, or a code for an annual parking pass, is required. There is no entry fee for pedestrians or bicyclists.

Kiosks would be spread throughout the parks allowing “a more efficient flow for the customer,” Clark said.

The vehicle license reader would record the license plate number of each car that enters the park. It would sync with the license plate information provided when the entry fee is paid.

If the entry fee isn’t paid within a designated grace period — a city official estimated a time of 30 minutes to allow for things like pick ups/drop offs — a parking officer would be notified.

Citations would then be physically delivered to cars that are in violation.

Privacy Concerns Raised

The growing reliance on license plate reader technology has raised privacy concerns for groups like the Electronic Frontier Foundation.

They want to know how long license plate information will be retained and if that information will be shared.

“There are laws on the books in California that say (license plate data) should not be shared across state lines or with entities that aren’t law enforcement agencies. And so as long as that sharing is going on, we’re going to have a problem with that,” said Beryl Lipton, an EFF investigative researcher.

Clark said that the city’s vendor, Vigilant Solutions, will use methods to secure the database.

“The license plate readers are meant only to read the license plate. No personal, identifiable information about the customer is taken or stored. The system does not have access to registered individual’s information. It is  literally a license plate reader,” Clark said.

Clark said it is not the intent for law enforcement to have access to the license plate reader information.

“That is not envisioned with this particular program. So it is intended specifically to to track parking,” Clark said.

The database would be cleared daily, Clark said.

Past Experience at Fresno Police Department

The city has been admonished before for not protecting its stored data on vehicle license plates.

In 2020, California’s state auditor criticized the Fresno Police Department for not doing enough to protect the privacy of the database.

Then-chief Andrew Hall said he would implement the auditor’s suggestions to make the database more secure. The department was not accused of wrongdoing.

Lipton wants the city to establish absolute boundaries on how they use the license plate information. That includes the sharing of information with law enforcement and the vendor’s sharing of customer information with others.

“I’m going to remain skeptical that it couldn’t ultimately find its way into a database that wasn’t the way it was initially intended for. Because we’ve seen that happen in police departments all across the country and with license plate readers, both held by law enforcement and by other entities,” Lipton said.

Councilmembers Say Security is Critical

Councilmembers are also interested in making sure license plate information is kept safe and private.

“My only concern is who has access to information, what the security protocols for the information and what confidentiality standards are we going to follow and adhere to,” Arias said.

Councilmember Tyler Maxwell likes the new technology, and compares it to the Fastrak program used in the Bay Area for collecting bridge and road tolls. But, he wants information to be kept safe.

“The the privacy and security will be a top issue for me and something I’ll be looking over closely as this technology is implemented. And any signs that this information is being abused, I would personally be willing to bring forward a resolution to get rid of that technology if it does prove to be a substantial violation of people’s privacy,” Maxwell said.

David Taub has spent most of his career in journalism behind the scenes working as a TV assignment editor and radio producer. For more than a decade, he has worked in the Fresno market with such stops at KSEE-24, KMJ and Power Talk 96.7. Taub also worked the production and support side of some of TV sports biggest events including the Super Bowl, the NBA Finals and NASCAR to name a few. Taub graduated from the University of Michigan with dual degrees in communications and political science. You can contact David at 559-492-4037 or at Send an Email