Jeep Reinstates Bruce Springsteen Super Bowl Ad After DUI Charge Is Dismissed
In the wake of Bruce Springsteen’s relatively light sentence after being arrested for driving under the influence last November, Jeep has reinstated its high-profile Super Bowl ad starring the singer.
After news of the arrest emerged earlier this month — just days after the ad first aired — Jeep removed the ad from YouTube and other sites, in a commentary against drunk driving.
In a hearing on Wednesday, Springsteen pleaded guilty to consuming alcohol in a restricted area, but the driving under the influence and reckless driving charges were dropped for lack of evidence. The singer was fined $500 plus fees. ”As we stated previously, we paused the commercial until the facts were established,” a rep for Jeep wrote in a statement to Variety. “Now, that the matter has been resolved, we are unpausing the film.”