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Jeep Reinstates Bruce Springsteen Super Bowl Ad After DUI Charge Is Dismissed



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In the wake of Bruce Springsteen’s relatively light sentence after being arrested for driving under the influence last November, Jeep has reinstated its high-profile Super Bowl ad starring the singer.

After news of the arrest emerged earlier this month — just days after the ad first aired — Jeep removed the ad from YouTube and other sites, in a commentary against drunk driving.

In a hearing on Wednesday, Springsteen pleaded guilty to consuming alcohol in a restricted area, but the driving under the influence and reckless driving charges were dropped for lack of evidence. The singer was fined $500 plus fees. ”As we stated previously, we paused the commercial until the facts were established,” a rep for Jeep wrote in a statement to Variety. “Now, that the matter has been resolved, we are unpausing the film.”

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