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The Places It'll Go: Dr. Seuss Exhibition Hitting the Road
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By Associated Press
Published 5 years ago on
August 28, 2019

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BOSTON — Dr. Seuss is hitting the road this fall with a large interactive exhibit that will immerse visitors in some of the most iconic books by the beloved children’s writer.

“I wanted to explore the books and bring the characters to life in a new and engaging way.” — Susan Brandt, president of San Diego-based Dr. Seuss Enterprises
The exhibit is centered on a maze based on “Oh, the Places You’ll Go,” the Dr. Seuss book that urges children to explore the world and move mountains despite the pitfalls and challenges. Children and adults will be able to explore rooms based on “The Cat in the Hat,” ”The Lorax,” ”Did I Ever Tell You How Lucky You Are?” and other works.
The 15,000-square-foot exhibition announced publicly Wednesday is scheduled to open in Toronto in October. There are plans to take it to Boston, Seattle, Houston and several other North American cities.
“I wanted to explore the books and bring the characters to life in a new and engaging way,” said Susan Brandt, president of San Diego-based Dr. Seuss Enterprises, the company founded by Audrey Geisel, the late widow of Theodor Seuss Geisel, who under the pen name Dr. Seuss wrote and illustrated dozens of children’s books.
Because the exhibit is based on Geisel’s children’s books, there are no references to his earlier and more controversial political cartoons.
Photo of rendering of Truffula trees
This undated rendering provided by Dr. Seuss Enterprises shows a grove of Truffula trees, from Seuss’ book “The Lorax,” that will be incorporated as part of a touring immersive attraction tied to the work of the famous late author and illustrator of children’s books. The exhibit is scheduled debut in Toronto in October 2019, followed by visits to several cities in the United States. (Kilburn Experiences, LLC/Dr. Seuss Enterprises via AP)

Unlike Anything the Company Has Ever Been Involved in Before

The maze inspired by “Oh, the Places You’ll Go” features thousands of suspended balloons.
Visitors entering “The Lorax” room can wander through a forest of truffula trees. The “If I Ran the Circus” room features a working carousel, while “Horton Hears a Who!” consists of a field of waist-high pink clover.
The exhibit is a partnership between Dr. Seuss Enterprises and Kilburn Live, a division of Los Angeles-based entertainment company Kilburn Media.
The Dr. Seuss Experience, more than two years in the making, is unlike anything the company has ever been involved in before, and that’s what attracted Kilburn to the project.
The exhibit is not just about promoting literacy but about the pro-social messages in Dr. Seuss books, Kilburn founder and CEO Mark Manuel said.
“The Lorax” teaches environmental stewardship, while “The Sneetches and Other Stories” teaches tolerance and individuality, he said.
Another aspect is that the exhibit will change in every city. Some rooms will be flipped out to be replaced by rooms based on other Seuss classics. The rooms will even change based on the time of year, with a “How the Grinch Stole Christmas” room planned for the holiday season.
“Our goal is to have children shriek with joy,” Manuel said.

Photo of a rendering of a field of clover
This undated rendering provided by Dr. Seuss Enterprises shows a field of clover, from Seuss’ book “Horton Hears a Who,” that will be incorporated as part of a touring immersive attraction tied to the work of the famous late author and illustrator of children’s books. The exhibit is scheduled debut in Toronto in October 2019, followed by visits to several cities in the United States. (Kilburn Experiences, LLC/Dr. Seuss Enterprises via AP)

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