Please ensure Javascript is enabled for purposes of website accessibility
New Tool Will Stop Ads from Following You on Facebook
gvw_ap_news
By Associated Press
Published 5 years ago on
August 20, 2019

Share

SAN FRANCISCO — Soon, you could get fewer familiar ads following you around the internet — or at least on Facebook.

Facebook is launching a long-promised tool that lets you block the social network from gathering information about you on outside websites and apps.
Facebook is launching a long-promised tool that lets you block the social network from gathering information about you on outside websites and apps.
The company said Tuesday that it is adding a section where you can see the activity that Facebook tracks outside its service via its “like” buttons and other means. You can choose to turn off the tracking; otherwise, tracking will continue the same way it has been.
Formerly known as “clear history,” the tool will now go by the somewhat awkward name “off-Facebook activity.” The feature will be available in South Korea, Ireland and Spain on Tuesday, consistent with Facebook’s tendency to launch features in smaller markets first. The company did not give a timeline for when it might expand it to the U.S. and other countries, only that it will be in “coming months.”

Facebook Faces Increasing Governmental Scrutiny

Blocking the tracking, which is on by default, could mean fewer ads that seem familiar — for example, for a pair of shoes you decided not to buy, or a nonprofit you donated money to. It won’t change the actual number of ads you’ll see on Facebook.
Facebook faces increasing governmental scrutiny over its privacy practices, including a record $5 billion fine from the U.S. Federal Trade Commission for mishandling user data. Boosting its privacy protections could help the company pre-empt regulation and further punishment. But it’s a delicate dance, as Facebook still depends on highly targeted advertising for nearly all of its revenue.
CEO Mark Zuckerberg announced the “clear history” feature more than a year ago. The company said building it has been a complicated technical process, which is also the reason for the slow, gradual rollout. Facebook said it sought input from users, privacy experts and policymakers along the way, which led to some changes. For instance, users will be able to disconnect their activity from a specific websites or apps, or reconnect to a specific site while keeping other future tracking turned off.

 

The Tool Will Let You Delete Your Past Browsing History

You’ll be able to access the feature by going to your Facebook settings and scrolling down to “your Facebook information.” The “off-Facebook activity” section will be there when it launches.

“We do think this could have an impact on our revenue.” — Stephanie Max, product manager at Facebook
The tool will let you delete your past browsing history from Facebook and prevent it from keeping track of your future clicks, taps and website visits going forward. Doing so means that Facebook won’t use information gleaned from apps and websites to target ads to you on Facebook, Instagram and Messenger. It also won’t use such information to show you posts that Facebook thinks you might like based on your offsite activity, such as news articles shared by your friends.
“We do think this could have an impact on our revenue,” said Stephanie Max, product manager at Facebook, adding that this will depend on how people will use the tool. But she added that giving people “transparency and control” is important.
Off-Facebook activity is one of many pieces of information that Facebook uses to target ads to people. The changes won’t affect how your actions on Facebook are used to show you ads. It also won’t change the metrics Facebook sends back to advertisers to tell them how well their ads work.

DON'T MISS

BTC Scammy Scams, Impact of Blockchain on Global Markets: Crypto The WonderDog Show

DON'T MISS

US Vetoes Full United Nations Membership for Palestine

DON'T MISS

Barbara Corcoran: 1% Interest Rate Drop Will Send Housing Prices ‘Through the Roof’

DON'T MISS

Cavinder Twins Are Returning to Miami for Their Last Season

DON'T MISS

California Sets Long-Awaited Drinking Water Limit for ‘Erin Brockovich’ Contaminant

DON'T MISS

Savannah Bananas Dominate Social Media, Sell Out Stadiums Nationwide Including Fresno

DON'T MISS

Biden is Off on Details of His Uncle’s WWII Death as He Calls Trump Unfit to Lead the Military

DON'T MISS

Big Names in Rap, Christian Music, and Comedy Headline Must-See Weekend Entertainment

DON'T MISS

US and UK Issue New Sanctions on Iran in Response to Tehran’s Weekend Attack on Israel

DON'T MISS

Will State AG Rob Bonta Jump Into 2026 Race for CA Governor?

UP NEXT

California Sets Long-Awaited Drinking Water Limit for ‘Erin Brockovich’ Contaminant

UP NEXT

See the Fully Equipped House Homeless People Built on LA Freeway Strip

UP NEXT

Juror Dismissed From Trump Hush Money Trial. Prosecutors Seek to Hold Former President in Contempt

UP NEXT

Biden Backs House’s Aid Package for Ukraine, Israel While Speaker Johnson Battles to Retain Position

UP NEXT

Myanmar’s Ousted Leader Suu Kyi Moved From Prison to House Arrest Due to Heat, Military Says

UP NEXT

Vital Climate Tool or License to Pollute? The Battle Over CA’s First Carbon Capture Project

UP NEXT

NPR Editor Suspended Over Claims of Network’s ‘Progressive Worldview’

UP NEXT

Coalition: CA Lawmakers Need to Roll Back Proposed ‘Utility Tax’

UP NEXT

Wall Street’s Mixed Trading Day

UP NEXT

New Recruiting Programs Put Army, Air Force on Track to Meet Enlistment Goals. Navy Will Fall Short

Cavinder Twins Are Returning to Miami for Their Last Season

3 hours ago

California Sets Long-Awaited Drinking Water Limit for ‘Erin Brockovich’ Contaminant

3 hours ago

Savannah Bananas Dominate Social Media, Sell Out Stadiums Nationwide Including Fresno

5 hours ago

Biden is Off on Details of His Uncle’s WWII Death as He Calls Trump Unfit to Lead the Military

6 hours ago

Big Names in Rap, Christian Music, and Comedy Headline Must-See Weekend Entertainment

6 hours ago

US and UK Issue New Sanctions on Iran in Response to Tehran’s Weekend Attack on Israel

6 hours ago

Will State AG Rob Bonta Jump Into 2026 Race for CA Governor?

6 hours ago

Biden Scores Endorsements from Kennedy Family, Looking to Shore Up Support Against Trump and RFK Jr.

6 hours ago

CJ Abrams’ Leadoff Homer Lifts Nationals Over Dodgers 2-0

Sports /

6 hours ago

See the Fully Equipped House Homeless People Built on LA Freeway Strip

7 hours ago

BTC Scammy Scams, Impact of Blockchain on Global Markets: Crypto The WonderDog Show

I sit down with Chris Kameir, a seasoned venture capitalist and blockchain expert, to explore BTC scams, the vast potential and complexities...

36 mins ago

Crypto the WonderDog Show
36 mins ago

BTC Scammy Scams, Impact of Blockchain on Global Markets: Crypto The WonderDog Show

1 hour ago

US Vetoes Full United Nations Membership for Palestine

2 hours ago

Barbara Corcoran: 1% Interest Rate Drop Will Send Housing Prices ‘Through the Roof’

3 hours ago

Cavinder Twins Are Returning to Miami for Their Last Season

3 hours ago

California Sets Long-Awaited Drinking Water Limit for ‘Erin Brockovich’ Contaminant

5 hours ago

Savannah Bananas Dominate Social Media, Sell Out Stadiums Nationwide Including Fresno

6 hours ago

Biden is Off on Details of His Uncle’s WWII Death as He Calls Trump Unfit to Lead the Military

6 hours ago

Big Names in Rap, Christian Music, and Comedy Headline Must-See Weekend Entertainment

MENU

CONNECT WITH US

Search

Send this to a friend