Please ensure Javascript is enabled for purposes of website accessibility
US Viewers' Olympic Interest Is Down, Poll Finds, Except for Simone Biles
gvw_ap_news
By Associated Press
Published 9 months ago on
July 26, 2024

Despite low ratings for recent Olympics, Simone Biles and women's gymnastics are generating excitement for Paris 2024. (Shutterstock)

Share

Getting your Trinity Audio player ready...

PARIS — On the heels of low ratings for the coronavirus pandemic-marred Tokyo and Beijing Olympics, Paris may not do much better among U.S. viewers, a poll from Gallup released Thursday found.

Gymnastics Poised to Be a Bright Spot

Simone Biles and women’s gymnastics are poised to be a bright spot, with those surveyed selecting it as their most anticipated sport.

But according to the poll, 30% of respondents said they will not watch any of the Games, 34% said they will not watch much and 35% said they would watch at least a fair amount. That last figure is down from the 48% measured before the 2016 Olympics in Rio de Janeiro. Gallup did not measure viewing intentions for the Tokyo Olympics, which were delayed a year.

NBC Tries to Turn Around Viewership Trend

NBC’s prime-time coverage of the Tokyo Olympics mostly drew about half the audience of its Summer Games predecessor. The Beijing Olympics had the lowest-ever U.S. audience for a Winter Games. Both Games were held under severe restrictions, limiting spectators and dampening the typical fanfare. NBC, which holds the U.S. broadcasting rights through 2032, is trying to turn around that trend by enlisting a slew of entertainers and non-Olympian athletes in its coverage.

The last three Olympics, including the 2018 Pyeongchang Games, were held in time zones that limited how much live action NBC could air in prime time.

The network did not immediately respond to The Associated Press’ request for comment on the poll. Biles and the rest of the U.S. gymnastics squad could bring in high ratings, though, with Gallup finding in general that women’s sports were as anticipated as men’s. Forty-two percent chose women’s gymnastics as their most anticipated sport, while around two-thirds of respondents ranked it in their top three. That competition begins with qualifying on Sunday.

RELATED TOPICS:

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

Universal Studios Fan Fest 2025 to Feature Immersive D&D Attraction and More

DON'T MISS

Thousands Gather in London for Trans Rights Following UK Ruling Over Definition of Woman

DON'T MISS

250 Years After America Went to War for Independence, a Divided Nation Battles Over Its Legacy

DON'T MISS

Greg Cronin Fired as Coach of Anaheim Ducks After 2 Seasons

DON'T MISS

Spring Allergies Are Back. Here’s How to Check Pollen Levels and Keep From Sneezing

DON'T MISS

US Small Manufacturers Hope to Benefit From Tariffs, but Some Worry About Uncertainty

DON'T MISS

Israeli Strikes on Gaza Kill More Than 90 People in 48 Hours, Palestinians Say

DON'T MISS

US and Iran Advance Nuclear Talks to Expert Level After Rome Meeting

DON'T MISS

Putin Announces an Easter Ceasefire as Russia and Ukraine Swap Hundreds of POWs

DON'T MISS

NBA Playoff Guide: Who Plays When, How to Watch, What the Odds Are

UP NEXT

Thousands Gather in London for Trans Rights Following UK Ruling Over Definition of Woman

UP NEXT

250 Years After America Went to War for Independence, a Divided Nation Battles Over Its Legacy

UP NEXT

Greg Cronin Fired as Coach of Anaheim Ducks After 2 Seasons

UP NEXT

Spring Allergies Are Back. Here’s How to Check Pollen Levels and Keep From Sneezing

UP NEXT

US Small Manufacturers Hope to Benefit From Tariffs, but Some Worry About Uncertainty

UP NEXT

Israeli Strikes on Gaza Kill More Than 90 People in 48 Hours, Palestinians Say

UP NEXT

US and Iran Advance Nuclear Talks to Expert Level After Rome Meeting

UP NEXT

Putin Announces an Easter Ceasefire as Russia and Ukraine Swap Hundreds of POWs

UP NEXT

NBA Playoff Guide: Who Plays When, How to Watch, What the Odds Are

UP NEXT

Americans Haven’t Found a Satisfying Alternative to Religion

Greg Cronin Fired as Coach of Anaheim Ducks After 2 Seasons

3 hours ago

Spring Allergies Are Back. Here’s How to Check Pollen Levels and Keep From Sneezing

3 hours ago

US Small Manufacturers Hope to Benefit From Tariffs, but Some Worry About Uncertainty

3 hours ago

Israeli Strikes on Gaza Kill More Than 90 People in 48 Hours, Palestinians Say

3 hours ago

US and Iran Advance Nuclear Talks to Expert Level After Rome Meeting

3 hours ago

Putin Announces an Easter Ceasefire as Russia and Ukraine Swap Hundreds of POWs

3 hours ago

NBA Playoff Guide: Who Plays When, How to Watch, What the Odds Are

4 hours ago

Americans Haven’t Found a Satisfying Alternative to Religion

4 hours ago

Supreme Court Blocks, for Now, New Deportations Under 18th Century Wartime Law

4 hours ago

Senator Slams ‘Margaritagate’ Stunt During Deportee Visit

4 hours ago

Universal Studios Fan Fest 2025 to Feature Immersive D&D Attraction and More

Universal Studios Hollywood is gearing up to launch an exciting new attraction inspired by the popular role-playing game DUNGEONS & DRAG...

1 hour ago

1 hour ago

Universal Studios Fan Fest 2025 to Feature Immersive D&D Attraction and More

2 hours ago

Thousands Gather in London for Trans Rights Following UK Ruling Over Definition of Woman

2 hours ago

250 Years After America Went to War for Independence, a Divided Nation Battles Over Its Legacy

3 hours ago

Greg Cronin Fired as Coach of Anaheim Ducks After 2 Seasons

3 hours ago

Spring Allergies Are Back. Here’s How to Check Pollen Levels and Keep From Sneezing

3 hours ago

US Small Manufacturers Hope to Benefit From Tariffs, but Some Worry About Uncertainty

3 hours ago

Israeli Strikes on Gaza Kill More Than 90 People in 48 Hours, Palestinians Say

3 hours ago

US and Iran Advance Nuclear Talks to Expert Level After Rome Meeting

Help continue the work that gets you the news that matters most.

Search

Send this to a friend