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Mercedes Rolls Out Luxury Electric Car in Duel with Tesla
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By Associated Press
Published 4 years ago on
April 17, 2021

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FRANKFURT, Germany โ€” Daimler AG on Thursday unveiled a battery-powered counterpart to its top Mercedes-Benz luxury sedan as German carmakers ramp up their challenge to electric upstart Tesla.

The EQS is the first Mercedes-Benz vehicle to be built on a framework designed from the start as an electric car, rather than using components from an internal-combustion vehicle.

Mercedes underscored the carโ€™s technological features by equipping it with a sweeping touchscreen panel that stretches across the entire front of the carโ€™s interior in place of a conventional dashboard. Tesla and other carmakers are also adding large screens to their interiors.

โ€˜Upper Endโ€™ of the Electric Car Market; Price TBA

The EQS is the sibling to the companyโ€™s S-Class large internal-combustion sedan, the luxury brands flagship model that sells for $110,000 and up. The two cars aim at the same upper end of the market, though the EQS is set apart by being build on the companyโ€™s electric-vehicle architecture, or EVA. Mercedes isnโ€™t saying yet how much the EQS will cost when it reaches customers later this year.

Daimler said the vehicle will get 770 kilometers (478 miles) on a full charge under testing standard used in the European Union. The company is offering a yearโ€™s free charging through Ionity, a network of highway charging stations built by a group of major automakers.

German carmakers were slower to develop all-electric models until tougher environmental regulations and sales lost to California-based Tesla pushed them to ramp up their efforts. Volkswagen sold 422,000 electric vehicles last year and developed the ID.3, a compact it hopes will win over mass-market buyers, while its Porsche division has come out with the Taycan sports car. BMW launched the iX3 electric SUV.

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