Please ensure Javascript is enabled for purposes of website accessibility
4DX Tech Turns Movies into Aromatic Thrill Ride — for a Price
GV-Wire
By Jody Murray
Published 6 years ago on
May 28, 2019

Share

A Fresno movie theater is offering more than the sights and sounds of a feature film. Now you can feel and smell it — if you’re willing to pay the price.

The tech reached the United States in 2014, debuting in Los Angeles with an all-senses screening of “Transformers: Age of Extinction.”

One of the theaters at Edwards Fresno 22 has been rigged up with what’s called 4DX. The seats shift and vibrate in sync with the movie, and a module on the back of each seat (or, for those in the front row, on a long panel) emits odors, liquids, and lights that, um, enhance the viewing experience. The 4DX theater at Edwards debuted with screenings of Disney’s live-action “Aladdin.”

The technology was developed by a South Korean theater chain and opened in Seoul in 2009. The tech reached the United States in 2014, debuting in Los Angeles with an all-senses screening of “Transformers: Age of Extinction.”

4DX pulls together elements of enhanced filmgoing that have been around for decades. In the 1960s, theaters spritzed theatergoers with Smell-O-Vision. The teeth-rattling technology of Sensurround was briefly popular in the 1970s with movies like “Earthquake” and “Rollercoaster.” And anyone who has taken a ride on “Star Tours” at Disneyland knows the experience of synchronized motion.

If you want to take a spin with 4DX, be prepared to pay for it. The price for an “Aladdin” show at Edwards is $24.45. By comparison, a 3D screening costs $16.45 and a normal 2D show is $12.45.

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

UP NEXT

Fresno Shooting Leaves Man Dead Near Griffith and Hughes

Iran Fires Another Round of Missiles at Israel, and Explosions Are Heard in Tehran

22 minutes ago

Stephen Miller’s Former High School Classmate Challenges His Deportation Policies

2 hours ago

Military Parade Barrels Through Nation’s Capital With Tanks, Troops and 21-Gun Salute

WASHINGTON — The grand military parade that President Donald Trump had been wanting for years barreled down Constitution Avenue on Saturday ...

52 seconds ago

52 seconds ago

Military Parade Barrels Through Nation’s Capital With Tanks, Troops and 21-Gun Salute

10 minutes ago

Authorities Still Searching for Suspect in Shooting of 2 Minnesota State Lawmakers

17 minutes ago

Caitlin Clark Returns and Leads Fever to Upset Win Over Unbeaten Liberty

22 minutes ago

Iran Fires Another Round of Missiles at Israel, and Explosions Are Heard in Tehran

2 hours ago

Stephen Miller’s Former High School Classmate Challenges His Deportation Policies

2 hours ago

‘We Will Kill You Dead’: Florida Sheriff’s Stark Warning to Demonstrators

3 hours ago

Trump Says ‘War in Israel-Iran Should End’

3 hours ago

Trump Curbs Immigration Enforcement at Farms, Meatpacking Plants, Hotels and Restaurants

Help continue the work that gets you the news that matters most.

Search

Send this to a friend