Share
A Fresno movie theater is offering more than the sights and sounds of a feature film. Now you can feel and smell it — if you’re willing to pay the price.
One of the theaters at Edwards Fresno 22 has been rigged up with what’s called 4DX. The seats shift and vibrate in sync with the movie, and a module on the back of each seat (or, for those in the front row, on a long panel) emits odors, liquids, and lights that, um, enhance the viewing experience. The 4DX theater at Edwards debuted with screenings of Disney’s live-action “Aladdin.”
The technology was developed by a South Korean theater chain and opened in Seoul in 2009. The tech reached the United States in 2014, debuting in Los Angeles with an all-senses screening of “Transformers: Age of Extinction.”
4DX pulls together elements of enhanced filmgoing that have been around for decades. In the 1960s, theaters spritzed theatergoers with Smell-O-Vision. The teeth-rattling technology of Sensurround was briefly popular in the 1970s with movies like “Earthquake” and “Rollercoaster.” And anyone who has taken a ride on “Star Tours” at Disneyland knows the experience of synchronized motion.
If you want to take a spin with 4DX, be prepared to pay for it. The price for an “Aladdin” show at Edwards is $24.45. By comparison, a 3D screening costs $16.45 and a normal 2D show is $12.45.
RELATED TOPICS:
Oreo Maker Mondelez Sues Aldi, Alleging Grocery Chain Copies Its Packaging to Confuse Customers
13 hours ago
PBS Suing Trump Administration Over Defunding, Three Days After NPR Filed Similar Case
10 hours ago
San Francisco 49ers Acquire Eagles Edge Rusher Bryce Huff, AP Source Says
11 hours ago
California Lawmaker Won’t Be Charged After Citation for Suspicion of Impaired Driving
11 hours ago
California School Awards Dinner at Disneyland Comes With Hefty Price Tag
12 hours ago
Oreo Maker Mondelez Sues Aldi, Alleging Grocery Chain Copies Its Packaging to Confuse Customers
13 hours ago
PBS Suing Trump Administration Over Defunding, Three Days After NPR Filed Similar Case
10 hours ago
San Francisco 49ers Acquire Eagles Edge Rusher Bryce Huff, AP Source Says
11 hours ago
California Lawmaker Won’t Be Charged After Citation for Suspicion of Impaired Driving
11 hours ago
California School Awards Dinner at Disneyland Comes With Hefty Price Tag
12 hours ago
Oreo Maker Mondelez Sues Aldi, Alleging Grocery Chain Copies Its Packaging to Confuse Customers
13 hours ago
Authorities Seek Help Finding Relatives of Deceased Fresno Man
8 hours ago
Categories

Authorities Seek Help Finding Relatives of Deceased Fresno Man

Valley Crime Stoppers’ Most Wanted Person of the Day: Felecia Johnson

PBS Suing Trump Administration Over Defunding, Three Days After NPR Filed Similar Case

San Francisco 49ers Acquire Eagles Edge Rusher Bryce Huff, AP Source Says

California Lawmaker Won’t Be Charged After Citation for Suspicion of Impaired Driving
