It’s no longer surprising to encounter 100-foot pinwheels spinning in the breeze as you drive down the highway. But don’t get too comfortable with that view. A Spanish company called Vortex Bladeless is proposing a radical new way to generate wind energy that will once again upend what you see outside your car window.

Their idea is the Vortex, a bladeless wind turbine that looks like a giant rolled joint shooting into the sky. The Vortex has the same goals as conventional wind turbines: To turn breezes into kinetic energy that can be used as electricity. But it goes about it in an entirely different way.

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