Super Bowl LX generated an estimated $720 million in economic activity across the Bay Area, surpassing earlier projections and tripling the regional economic impact of Super Bowl 50, according to a post-event analysis released Thursday by the Bay Area Host Committee.

Super Bowl LX was played Feb. 8 at Levi’s Stadium in Santa Clara.

The report, developed by Boston Consulting Group on behalf of the Bay Area Host Committee, found that economic benefits were spread throughout the region, with San Francisco County accounting for about $425 million in activity, Santa Clara County about $195 million, and other Bay Area counties about $100 million.

The findings exceeded a June 2024 projection that estimated the event would generate between $370 million and $630 million in regional economic impact.

According to the report, increased visitor spending, broader regional distribution of economic activity and higher wages contributed to the stronger-than-expected results. Bay Area workers earned an estimated $330 million in labor income tied to Super Bowl-related spending, while local governments received about $20 million in revenue.

“Super Bowl LX was truly a transformational event for the Bay Area,” Bay Area Host Committee President and CEO Zaileen Janmohamed said in a statement. “The $720 million in impact represents real jobs, real wages and real investment in communities across our entire region — including all nine counties of the Bay.”

Visitors Spent More Than Projected

The report found visitors spent more per day than originally projected, reflecting updated tourism spending patterns and increased demand for Bay Area experiences.

Economic benefits also extended beyond the primary event locations, with Alameda, Contra Costa, Marin, Napa, San Mateo, Santa Cruz, Solano, and Sonoma counties sharing in the gains.

The analysis estimated that Super Bowl-related activity supported approximately 4,000 jobs across the region.

The report said that figure was slightly lower than initial estimates, citing increased technology use and productivity gains in the tourism and hospitality industries.

The economic study used a multi-regional input-output model within IMPLAN economic modeling software and incorporated Bay Area economic data through 2024.

San Francisco 49ers CEO Al Guido said organizers sought to ensure the event’s benefits reached communities across the region.

“What mattered most to us was making sure the benefits of Super Bowl LX were felt across the entire region — from San Francisco to Santa Clara and communities throughout all nine counties,” Guido said. “That intentional approach is a big part of why this event generated three times the economic impact of Super Bowl 50.”

Click here to read more about the report.

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