FILE PHOTO: Smartphone with Netflix logo is placed on a keyboard in this illustration taken April 19, 2022. REUTERS/Dado Ruvic
- Netflix expands beyond streaming with immersive entertainment venues featuring fan experiences.
- Las Vegas location joins Philadelphia and Dallas venues opening in late 2025 for themed fun.
- Popular shows like Stranger Things and Squid Game get interactive experiences at venues.
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(Reuters) -Netflix said on Tuesday it will launch a third themed entertainment venue in 2027, this time in Las Vegas, as the company looks to broaden its brand presence and profile beyond streaming.
The “Netflix House” allows fans to immerse themselves in the worlds of their favorite shows and movies and will include themed gift shops featuring exclusive merchandise and restaurants.
Diversifying Revenue Streams Beyond Streaming
The streaming giant’s latest initiative enables it to generate additional revenue and diversify its business model, increasing customer loyalty and strengthening Netflix’s market position by innovating in the entertainment space.
The first two Netflix Houses will open in Philadelphia at King of Prussia Mall and in Dallas at Galleria Dallas in late 2025.
Bringing Fandom to Life
“This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years,” marketing chief Marian Lee said.
Popular Shows Get Immersive Experiences
The location in Philadelphia will debut experiences based on popular titles called “Wednesday: Eve of the Outcasts” and “ONE PIECE: Quest for the Devil Fruit.”
The Dallas venue will house immersive experiences titled “Stranger Things: Escape the Dark” and “Squid Game: Survive the Trials.”
(Reporting by Harshita Mary Varghese in Bengaluru; Editing by Alan Barona)
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