Please ensure Javascript is enabled for purposes of website accessibility
TikTok to Start Labeling AI-Generated Content as Technology Becomes More Universal
gvw_ap_news
By Associated Press
Published 3 weeks ago on
May 9, 2024

TikTok is taking steps to label AI-generated content, joining industry-wide efforts to provide more safeguards for AI usage and increase transparency online. (AP File)

Share

Getting your Trinity Audio player ready...

TikTok will begin labeling content created using artificial intelligence when it’s been uploaded from outside its own platform in an attempt to combat misinformation.

“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” the company said in a prepared statement Thursday. “Labeling helps make that context clear—which is why we label AIGC made with TikTok AI effects, and have required creators to label realistic AIGC for over a year.”

Industry-Wide Efforts for AI Safeguards

TikTok’s shift in policy is part of an broader attempt in the technology industry to provide more safeguards for AI usage. In February, Meta announced that it was working with industry partners on technical standards that will make it easier to identify images and eventually video and audio generated by artificial intelligence tools. Users on Facebook and Instagram users would see labels on AI-generated images.

Google said last year that AI labels are coming to YouTube and its other platforms.

A push for digital watermarking and labeling of AI-generated content was also part of an executive order that U.S. President Joe Biden signed in October.

Collaboration with Coalition for Content Provenance and Authenticity

TikTok is teaming up with the Coalition for Content Provenance and Authenticity and will use their Content Credentials technology.

The company said that the technology can attach metadata to content, which it can use to instantly recognize and label AI-generated content. TikTok said it began to deploy the technology Thursday on images and videos and will be coming to audio-only content soon.

In coming months, Content Credentials will be attached to submissions made on TikTok, which will remain on the content when downloaded. This will help identify AI-generated material that’s made on TikTok and help people learn when, where and how the content was made or edited. Other platforms that adopt Content Credentials will be able to automatically label it.

“Using Content Credentials as a way to identify and convey synthetic media to audiences directly is a meaningful step towards AI transparency, even more so than typical watermarking techniques,” Claire Leibowicz, head of the AI and Media Integrity Program at the Partnership on AI, said in a prepared statement. “At the same time we need to better understand how users react to these labels and hope that TikTok reports on the response so that we may better understand how the public navigates an increasingly AI-augmented world.”

TikTok said it’s the first video-sharing platform to put the credentials into practice and will join the Adobe-led Content Authenticity Initiative to help push the adoption of the credentials within the industry.

“TikTok is the first social media platform to support Content Credentials, and with over 170 million users in the United States alone, their platform and their vast community of creators and users are an essential piece of that chain of trust needed to increase transparency online,” Dana Rao, Adobe’s executive vice president, general counsel and chief trust officer, said in a blog post.

Previous and Future Policies

TikTok’s policy in the past has been to encourage users to label content that has been generated or significantly edited by AI. It also requires users to label all AI-generated content where it contains realistic images, audio, and video.

“Our users and our creators are so excited about AI and what it can do for their creativity and their ability to connect with audiences.” Adam Presser, TikTok’s Head of Operations & Trust and Safety told ABC News. “And at the same time, we want to make sure that people have that ability to understand what fact is and what is fiction.”

The announcement initially came on ABC’s “Good Morning America” on Thursday.

TikTok’s AI actions come just two days after TikTok said that it and its Chinese parent company, ByteDance, had filed a lawsuit challenging a new American law that would ban the video-sharing app in the U.S. unless it’s sold to an approved buyer, saying it unfairly singles out the platform and is an unprecedented attack on free speech.

The lawsuit is the latest turn in what’s shaping up to be a protracted legal fight over TikTok’s future in the United States — and one that could end up before the Supreme Court. If TikTok loses, it says it would be forced to shut down next year.

RELATED TOPICS:

DON'T MISS

Former Fresno Farm Water Manager Pleads Guilty to Federal Water Theft Conspiracy

DON'T MISS

Local Dealership Family Buys Fresno Infiniti. Where Is It Going?

DON'T MISS

California Bill Would End ‘Gender Police’ Reports From Public Schools to Parents

DON'T MISS

Councilmembers Want Answers on Lawsuit. We Have Them.

DON'T MISS

Fresno Toddler Receives Support With a Donated Mobility Ramp

DON'T MISS

Fresno Catholic Diocese Will File Bankruptcy Because of Sexual Abuse Claims: Bishop Brennan

DON'T MISS

Storm Damage Forces Removal of US-Built Gaza Pier for Repairs

DON'T MISS

Lexi Thompson, a 15-Time Winner on the LPGA Tour, Is Retiring From Full-Time Golf at 29

DON'T MISS

Trump Prosecutor Emphasizes ‘Cover-Up’ in Closing Arguments; Defense Targets Key Witness

DON'T MISS

Clovis Detectives Quickly Arrest Suspects in Construction Equipment Theft at Church

UP NEXT

Local Dealership Family Buys Fresno Infiniti. Where Is It Going?

UP NEXT

Councilmembers Want Answers on Lawsuit. We Have Them.

UP NEXT

Fresno Toddler Receives Support With a Donated Mobility Ramp

UP NEXT

Fresno Catholic Diocese Will File Bankruptcy Because of Sexual Abuse Claims: Bishop Brennan

UP NEXT

Storm Damage Forces Removal of US-Built Gaza Pier for Repairs

UP NEXT

Lexi Thompson, a 15-Time Winner on the LPGA Tour, Is Retiring From Full-Time Golf at 29

UP NEXT

Clovis Detectives Quickly Arrest Suspects in Construction Equipment Theft at Church

UP NEXT

Albert Ruddy, Oscar-Winning Producer of ‘the Godfather’ and ‘Million Dollar Baby,’ Dies at 94

UP NEXT

Who Bears Some Blame for High CA Gas Prices? Look in the Mirror

UP NEXT

Israeli Strikes Kill 37 Palestinians Near Gaza’s Rafah as Offensive Expands

Councilmembers Want Answers on Lawsuit. We Have Them.

9 hours ago

Fresno Toddler Receives Support With a Donated Mobility Ramp

10 hours ago

Fresno Catholic Diocese Will File Bankruptcy Because of Sexual Abuse Claims: Bishop Brennan

10 hours ago

Storm Damage Forces Removal of US-Built Gaza Pier for Repairs

11 hours ago

Lexi Thompson, a 15-Time Winner on the LPGA Tour, Is Retiring From Full-Time Golf at 29

11 hours ago

Trump Prosecutor Emphasizes ‘Cover-Up’ in Closing Arguments; Defense Targets Key Witness

12 hours ago

Clovis Detectives Quickly Arrest Suspects in Construction Equipment Theft at Church

12 hours ago

Fresno ‘Flirts’ with Hot Weather. When Will Triple Digits Arrive?

13 hours ago

Albert Ruddy, Oscar-Winning Producer of ‘the Godfather’ and ‘Million Dollar Baby,’ Dies at 94

13 hours ago

Who Bears Some Blame for High CA Gas Prices? Look in the Mirror

13 hours ago

Former Fresno Farm Water Manager Pleads Guilty to Federal Water Theft Conspiracy

Dennis Falaschi — indicted two years ago in an alleged $25 million federal water theft — pleaded guilty to a single count of conspiring to s...

7 hours ago

7 hours ago

Former Fresno Farm Water Manager Pleads Guilty to Federal Water Theft Conspiracy

8 hours ago

Local Dealership Family Buys Fresno Infiniti. Where Is It Going?

8 hours ago

California Bill Would End ‘Gender Police’ Reports From Public Schools to Parents

9 hours ago

Councilmembers Want Answers on Lawsuit. We Have Them.

10 hours ago

Fresno Toddler Receives Support With a Donated Mobility Ramp

10 hours ago

Fresno Catholic Diocese Will File Bankruptcy Because of Sexual Abuse Claims: Bishop Brennan

11 hours ago

Storm Damage Forces Removal of US-Built Gaza Pier for Repairs

11 hours ago

Lexi Thompson, a 15-Time Winner on the LPGA Tour, Is Retiring From Full-Time Golf at 29

MENU

CONNECT WITH US

Search

Send this to a friend