Please ensure Javascript is enabled for purposes of website accessibility

West Bank Town Becomes ‘Big Prison’ as Israel Fences It In

3 days ago

Trump Says He’s Willing to Let Migrant Farm Laborers Stay in US

3 days ago

US Electric Vehicle Tax Breaks Will Expire on Sept. 30

4 days ago

Eyeing Arctic Dominance, Trump Bill Earmarks $8.6 Billion for US Coast Guard Icebreakers

4 days ago

Trump’s Sweeping Tax-Cut and Spending Bill Wins Congressional Approval

4 days ago

Americans Celebrate Their Independence With Record-Breaking Travel Numbers

4 days ago

US Supreme Court to Decide Legality of Transgender School Sports Bans

4 days ago

Nvidia Set to Become the World’s Most Valuable Company in History

4 days ago

Poll: 41% in US ‘Extremely Proud’ to Be American, Near Historic Low

4 days ago
In Reversal, Hallmark Will Reinstate Same-Sex Marriage Ads
gvw_ap_news
By Associated Press
Published 6 years ago on
December 16, 2019

Share

NEW YORK — The Hallmark Channel, reversing what it called a “wrong decision,” said Sunday it will reinstate commercials featuring same-sex couples that it had pulled following a complaint from a conservative group.

“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. … We are truly sorry for the hurt and disappointment this has caused.” — Hallmark Cards CEO Mike Perry
The earlier decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar had launched a storm of protest. Celebrities like Ellen DeGeneres and William Shatner criticized the move and the hashtag #BoycottHallmarkChannel was trending on Twitter at one point.
“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” said a statement issued Sunday evening by Hallmark Cards CEO Mike Perry. “Said simply, they believe this was the wrong decision. … We are truly sorry for the hurt and disappointment this has caused.”
Zola, the wedding planning site that made the ads, said it was relieved that the decision to pull them had been reversed. In an email to The Associated Press, the company said it would be in touch with Hallmark “regarding a potential return to advertising.”
“We are humbled by everyone who showed support not only for Zola, but for all LGBTQ couples and families who express their love on their wedding day, and every day,” said a statement Sunday evening from the company’s chief marketing officer, Mike Chi.

The LGBT Advocacy Group GLAAD Also Expressed Relief at the Reversal

The controversy erupted during one of the Hallmark Channel’s busiest seasons, when its slate of holiday programming turns it into one of television’s most-watched networks. Between Dec. 2-8, Hallmark was the No. 3 network in prime-time viewership, behind Fox News and ESPN.
The LGBT advocacy group GLAAD also expressed relief at the reversal. Its president and CEO, Sarah Kate Ellis, said Hallmark’s “decision to correct its mistake sends an important message to LGBTQ people and represents a major loss for fringe organizations like One Million Moms, whose sole purpose is to hurt families like mine.”
It was a complaint by One Million Moms, part of the American Family Association, that had led to the initial decision to pull the the Zola ads. A post on the group’s website Saturday said that Crown Media CEO Bill Abbott had spoken by telephone with the group and “reported the advertisement aired in error.” It also said: “The call to our office gave us the opportunity to confirm the Hallmark Channel will continue to be a safe and family-friendly network.” The group had not commented on the reversal as of late Sunday night.
Zola had submitted six ads, with four including a lesbian couple. After Hallmark pulled those ads, but not two featuring only opposite-sex couples, Zola withdrew its remaining ads.
Molly Biwer, senior vice president for public affairs at Hallmark, said in an interview Sunday night that from the time the initial decision had been made, “Crown Media had been in agony over the hurt that this had caused. Hallmark has an unwavering commitment to diversity and inclusion.”

DeGeneres Had Quickly Assailed the Original Decision

She added that the reversal, and not the original decision, “truly reflects who we are as a company. We celebrate all families.”

Hallmark’s statement said the network will be “working with GLAAD to better represent the LGBTQ community” and would be reaching out to Zola to reestablish its partnership.
Hallmark’s statement said the network will be “working with GLAAD to better represent the LGBTQ community” and would be reaching out to Zola to reestablish its partnership.
“Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences,” Perry said.
In one of the pulled ads, two brides stand at the altar and wonder aloud whether their wedding would be going more smoothly if they had used a planning site like Zola. The lighthearted ad ends with the just-married couple sharing a quick kiss.
DeGeneres had quickly assailed the original decision, asking on Twitter: “Isn’t it almost 2020?” Actress Sandra Bernhard, who played one of the first openly bisexual characters on network TV in “Roseanne,” had also criticized the move.
“All the groovy gay ladies i know won’t be watching your Christmas schlock,” she wrote on Twitter.
The Hallmark decision was also mocked on “Saturday Night Live,” and Netflix US tweeted stills from a TV show and movie that it labeled “Titles Featuring Lesbians Joyfully Existing And Also It’s Christmas Can We Just Let People Love Who They Love.”

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

Netanyahu Nominates Trump for Nobel Peace Prize

DON'T MISS

Netanyahu Meets Trump at White House as Israel, Hamas Discuss Ceasefire

DON'T MISS

Trump Executive Order Seeks End to Wind and Solar Energy Subsidies

DON'T MISS

US Threatens California With Legal Action Over Transgender Sports Law

DON'T MISS

US Veterans Affairs Will Cut Nearly 30,000 Jobs, Far Fewer Than Planned

DON'T MISS

Houston Astros Donate $1M to Help Recovery From Texas Floods

DON'T MISS

Tucker Carlson Aired Interview With President of Iran

DON'T MISS

California Fails to Stop 23andMe Founder From Re-Acquiring Company

DON'T MISS

Madera County Multi-Agency Effort Leads to Arrest of Felony Suspect in Atwater

DON'T MISS

Fresno Police Arrest DUI Driver During Crackdown on Illegal Street Racing and Sideshows

UP NEXT

US Proposes Rules That Could Boost Oil, Gas Output in US West

UP NEXT

Man Dead After Firing at US Border Patrol Station in Texas

UP NEXT

Texas Girls’ Camp Mourning Dozens Dead in Floods as Search Teams Face More Rain

UP NEXT

Death Toll From Texas Floods Reaches 78, Trump Plans Visit

UP NEXT

Death Toll From Texas Floods Reaches 59, Including 21 Children

UP NEXT

Clovis, Sanger, Madera, and Bass Lake Will Light the Sky With Fireworks Shows Tonight

UP NEXT

Fresno Crash Involving Unlicensed Teen Driver Sends Woman to Hospital

UP NEXT

‘Reservoir Dogs’ and ‘Kill Bill’ Actor Michael Madsen Dies at 67

UP NEXT

Americans Celebrate Their Independence With Record-Breaking Travel Numbers

UP NEXT

There Are Fresno Area Fireworks Shows Galore Through Sunday

US Threatens California With Legal Action Over Transgender Sports Law

3 hours ago

US Veterans Affairs Will Cut Nearly 30,000 Jobs, Far Fewer Than Planned

3 hours ago

Houston Astros Donate $1M to Help Recovery From Texas Floods

4 hours ago

Tucker Carlson Aired Interview With President of Iran

4 hours ago

California Fails to Stop 23andMe Founder From Re-Acquiring Company

4 hours ago

Madera County Multi-Agency Effort Leads to Arrest of Felony Suspect in Atwater

4 hours ago

Fresno Police Arrest DUI Driver During Crackdown on Illegal Street Racing and Sideshows

4 hours ago

July 4 Weekend Was No Picnic for Fresno-Area Firefighters. How Bad Did It Get?

5 hours ago

Tulare County Seizes 300 Pounds of Illegal Fireworks Over Fourth of July

5 hours ago

US Proposes Rules That Could Boost Oil, Gas Output in US West

6 hours ago

Netanyahu Nominates Trump for Nobel Peace Prize

WASHINGTON – Israeli Prime Minister Benjamin Netanyahu on Monday told President Donald Trump he had nominated him for the Nobel Peace ...

2 hours ago

Israeli Prime Minister Benjamin Netanyahu looks on during a bilateral dinner with U.S. President Donald Trump (not pictured), at the White House in Washington, D.C., U.S., July 7, 2025. (Reuters/Kevin Lamarque)
2 hours ago

Netanyahu Nominates Trump for Nobel Peace Prize

U.S. President Donald Trump meets with Israeli Prime Minister Benjamin Netanyahu at the White House in Washington, D.C., U.S., July 7, 2025. (Reuters/Kevin Lamarque)
2 hours ago

Netanyahu Meets Trump at White House as Israel, Hamas Discuss Ceasefire

A wind farm is shown in Movave, California, U.S., November 8, 2019. (Reuter File)
3 hours ago

Trump Executive Order Seeks End to Wind and Solar Energy Subsidies

U.S. Secretary of Education Linda McMahon testifies before a Senate Appropriations hearing on U.S. President Donald Trump's budget request for the Department of Education, on Capitol Hill in Washington, D.C., U.S., June 3, 2025. (Reuters File)
3 hours ago

US Threatens California With Legal Action Over Transgender Sports Law

United States Department of Veterans Affairs logo and U.S. flag are seen in this illustration taken April 23, 2025. (Reuters File)
3 hours ago

US Veterans Affairs Will Cut Nearly 30,000 Jobs, Far Fewer Than Planned

A group of search and rescue workers paddle a boat in the Guadalupe River in the aftermath of deadly flooding in Kerr County, Texas, U.S., July 7, 2025. (Reuters/Sergio Flores)
4 hours ago

Houston Astros Donate $1M to Help Recovery From Texas Floods

4 hours ago

Tucker Carlson Aired Interview With President of Iran

Attendees visit the 23andMe booth at the RootsTech annual genealogical event in Salt Lake City, Utah, U.S., February 28, 2019. (Reuters File)
4 hours ago

California Fails to Stop 23andMe Founder From Re-Acquiring Company

Help continue the work that gets you the news that matters most.

Search

Send this to a friend