Published
4 years agoon
NEW YORK — Lego is looking to keep its plastic bricks out of the trash.
The company typically tells its customers to keep their bricks or pass them on to others. But some have asked for another way to donate them, said Tim Brooks, Lego’s vice president of environmental responsibility.
Lego, like other big brands, is looking to please customers worried about plastic’s impact on the environment. Plastic doesn’t disintegrate but instead can break down into tiny pieces and be eaten by birds or other wildlife, endangering their health.
It is also working to find other materials for its colorful bricks. But finding one as durable as plastic has been a challenge, Brooks said. Last year, however, it began making Lego trees and bushes out of sugar cane.
Rival Hasbro, which makes Monopoly and Mr. Potato Head, said it plans to eliminate plastic use in its packaging by 2022. It too has said that finding a material to replace the plastic in its toys has been tricky.
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