Please ensure Javascript is enabled for purposes of website accessibility

When Marketing Flops: 5 Super Bowl Ads That Backfired

NEW YORK — Advertisers that spend millions of dollars on the Super Bowl are trying to avoid what the Ram truck company did with a Martin Luther King speech or what Groupon did spoofing promos for charities. Though such messages can get attention, it's the wrong kind of attention. Groupon got buzz...

VW to Stop Making Iconic Beetle Next Summer

DETROIT — After selling it on and off in the U.S. for nearly seven decades, Volkswagen has decided to squash its iconic Beetle. The company's American unit announced Thursday that it would end global production of the third-generation bulbous bug in July of next year after offering two special editions...