FRANKFURT, Germany — German automaker Volkswagen said its global sales fell 15.2% during 2020 due to the COVID-19 pandemic but showed significant recovery toward the end of the year. The company more than tripled its sales of battery-only vehicles. Global sales for all of Volkswagen’s brands amounted to 9.3 million...
When Marketing Flops: 5 Super Bowl Ads That Backfired
NEW YORK — Advertisers that spend millions of dollars on the Super Bowl are trying to avoid what the Ram truck company did with a Martin Luther King speech or what Groupon did spoofing promos for charities. Though such messages can get attention, it's the wrong kind of attention. Groupon got buzz...
VW to Stop Making Iconic Beetle Next Summer
DETROIT — After selling it on and off in the U.S. for nearly seven decades, Volkswagen has decided to squash its iconic Beetle. The company's American unit announced Thursday that it would end global production of the third-generation bulbous bug in July of next year after offering two special editions...