It’s been over two months since movie theaters started reopening in the U.S., but there is still a fair amount of consumer confusion about moviegoing in the COVID-19 era. Movie studios and theater owners have found themselves in the unique position of having to re-educate audiences on how to see movies...
AMC to Offer 15-Cent Tickets on First Day of Reopening
NEW YORK — AMC Theatres, the nation's largest movie theater chain, will reopen in the U.S. on Aug. 20 with retro ticket prices of 15 cents per movie. AMC Entertainment, which owns the chain, said Thursday that it expects to open the doors to more than 100 cinemas — or...
Movie Theaters Implore Studios: Release the Blockbusters
NEW YORK — A long time ago in a pre-COVID universe far, far away, blockbusters opened around the globe simultaneously or nearly so. In 1975, “Jaws” set the blueprint. Concentrate marketing. Open wide. Pack them in. Since then, Hollywood has turned opening weekends into an all-out assault. Staggered rollouts still happen, of...