Please ensure Javascript is enabled for purposes of website accessibility
US Consumer Confidence Plunges to Lowest in 5 Years on Tariff Worries
gvw_ap_news
By Associated Press
Published 5 hours ago on
April 29, 2025

Anxiety over tariffs drives American economic sentiment to its lowest point since the early days of the COVID-19 pandemic. (AP/Richard Drew)

Share

WASHINGTON — Americans’ confidence in the economy slumped for the fifth straight month to the lowest level since the onset of the COVID-19 pandemic as anxiety over the impact of tariffs takes a heavy toll.

The Conference Board said Tuesday that its consumer confidence index fell 7.9 points in April to 86, its lowest reading since May 2020. Nearly one-third of consumers expect hiring to slow in the coming months, nearly matching the level reached in April 2009, when the economy was mired in the Great Recession.

The figures reflect a rapidly souring mood among Americans, most of whom expect prices to rise because of the widespread tariffs imposed by President Donald Trump. About half of Americans are also worried about the potential for a recession, according to a survey by The Associated Press-NORC Center.

Impact on Spending Feared

“Rattled consumers spend less than confident consumers,” said Carl Weinberg, chief economist at High Frequency Economics, in an email. “If confidence sags and consumers retrench, growth will go down.”

A measure of Americans’ short-term expectations for their income, business conditions and the job market plunged 12.5 points to 54.4, the lowest level in more than 13 years. The reading is well below 80, which typically signals a recession ahead.

Economic Indicators Watched Closely

How this gloomy mood translates into spending, hiring, and growth will become clearer in the coming days and weeks. On Wednesday, the government will report on U.S. economic growth during the first three months of the year, and economists are expecting a sharp slowdown as Americans pulled back on spending after a strong winter holiday shopping season.

And on Friday the Labor Department will release its latest report on hiring and the unemployment rate. Overall, economists expect it should still show steady job gains, though some forecast it could report sharply reduced hiring.

The stark decline in consumer confidence also likely reflected the sharp swings in stock and bond prices that roiled financial markets earlier this month. While all age groups and most income brackets reported lower confidence, the decline was steepest among households earning more than $125,000 and among consumers 35 to 55 years old.

Tariff Concerns Dominate

Though major U.S. markets rebounded over the past week, the S&P 500 is still down 6% for the year and the Dow Jones has lost 5%. The growth-heavy Nasdaq is down 10% in 2025.

The Conference Board said that mentions of tariffs in write-in responses reached an all-time high this month, with the duties on the top of consumers’ minds. Trump has imposed a tariff of 10% on nearly all imports, as well as a huge 145% tariff on most goods from China. He has imposed separate import taxes on steel, aluminum, and cars.

More Americans are also now worried that the economy could tip into a recession, with the proportion of consumers expecting a downturn in the next 12 months reaching a two-year high.

Fewer consumers said they were planning to buy a home or car in the next six months. Sales of previously occupied U.S. homes slowed last month in a lackluster start to the spring homebuying season as elevated mortgage rates and rising prices discouraged those looking.

And Americans also said they would spend less on services. The proportion of Americans planning an overseas vacation in the next six months fell to 16.4%, down from 24.1% in December. And the proportion of consumers planning to spend more on dining out plummeted by nearly the most on record in April, the Conference Board said.

RELATED TOPICS:

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

How the State Sent Californians’ Personal Health Data to LinkedIn

DON'T MISS

Fresno Barbershop Shooting Suspect Arrested, Police Link Him to Separate Shooting

DON'T MISS

Equities Climb in Choppy Trade as Earnings, Data, Tariffs Gauged

DON'T MISS

UN Chief Urges ‘Irreversible Action’ on Israel, Palestinian Two-State Solution

DON'T MISS

More Than 50,000 Los Angeles County Workers Take to Picket Lines Demanding Higher Pay

DON'T MISS

Majority Disapprove of Trump’s Immigration Policies as His Approval Slides, Poll Finds

DON'T MISS

Fresno Again Attempts to Evict Granite Park Nonprofit

DON'T MISS

Fresno Man Arrested After Armed Robbery of Pokémon Cards

DON'T MISS

Irish Lawyer Details Israel’s UN Violations at International Court

DON'T MISS

Sacramento State Hires Shaquille O’Neal as a Voluntary GM

UP NEXT

Fresno Barbershop Shooting Suspect Arrested, Police Link Him to Separate Shooting

UP NEXT

Equities Climb in Choppy Trade as Earnings, Data, Tariffs Gauged

UP NEXT

UN Chief Urges ‘Irreversible Action’ on Israel, Palestinian Two-State Solution

UP NEXT

More Than 50,000 Los Angeles County Workers Take to Picket Lines Demanding Higher Pay

UP NEXT

Majority Disapprove of Trump’s Immigration Policies as His Approval Slides, Poll Finds

UP NEXT

Fresno Again Attempts to Evict Granite Park Nonprofit

UP NEXT

Fresno Man Arrested After Armed Robbery of Pokémon Cards

UP NEXT

Irish Lawyer Details Israel’s UN Violations at International Court

UP NEXT

Sacramento State Hires Shaquille O’Neal as a Voluntary GM

UP NEXT

Mexico Has Received Nearly 39,000 Deportees From US Since Trump Took Office

UN Chief Urges ‘Irreversible Action’ on Israel, Palestinian Two-State Solution

1 hour ago

More Than 50,000 Los Angeles County Workers Take to Picket Lines Demanding Higher Pay

1 hour ago

Majority Disapprove of Trump’s Immigration Policies as His Approval Slides, Poll Finds

2 hours ago

Fresno Again Attempts to Evict Granite Park Nonprofit

2 hours ago

Fresno Man Arrested After Armed Robbery of Pokémon Cards

2 hours ago

Irish Lawyer Details Israel’s UN Violations at International Court

3 hours ago

Sacramento State Hires Shaquille O’Neal as a Voluntary GM

3 hours ago

Mexico Has Received Nearly 39,000 Deportees From US Since Trump Took Office

4 hours ago

Edman Delivers in 10th as Dodgers Weather Myers’ Pinch-Hit Slam for Win Over Marlins

4 hours ago

Amazon Launches Its First Internet Satellites to Compete Against SpaceX’s Starlinks

4 hours ago

How the State Sent Californians’ Personal Health Data to LinkedIn

This story was originally published by CalMatters. Sign up for their newsletters. The website that lets Californians shop for health insuran...

22 minutes ago

22 minutes ago

How the State Sent Californians’ Personal Health Data to LinkedIn

Kobe Chantharangsy (left), 18, has been arrested on murder charges in connection with a fatal shooting at a Fresno barbershop, while Adrian Echeverria has been charged as an accessory in the case.
30 minutes ago

Fresno Barbershop Shooting Suspect Arrested, Police Link Him to Separate Shooting

A trader works on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., April 28, 2025. (REUTERS/Brendan McDermid)
1 hour ago

Equities Climb in Choppy Trade as Earnings, Data, Tariffs Gauged

The sun sets over the northern Gaza Strip, as seen from the Israeli side of the border, April 29, 2025. (REUTERS/Amir Cohen)
1 hour ago

UN Chief Urges ‘Irreversible Action’ on Israel, Palestinian Two-State Solution

Los Angeles County workers rally to demand higher wages Tuesday, April 29, 2025, in Los Angeles. (AP/Damian Dovarganes)
1 hour ago

More Than 50,000 Los Angeles County Workers Take to Picket Lines Demanding Higher Pay

President Donald Trump speaks at the National Republican Congressional Committee (NRCC) dinner at the National Building Museum in Washington, Tuesday, April 8, 2025. (Pool via AP)
2 hours ago

Majority Disapprove of Trump’s Immigration Policies as His Approval Slides, Poll Finds

2 hours ago

Fresno Again Attempts to Evict Granite Park Nonprofit

2 hours ago

Fresno Man Arrested After Armed Robbery of Pokémon Cards

Help continue the work that gets you the news that matters most.

Search

Send this to a friend