After online backlash, John Deere will stop supporting events based on socially motivated policies.

The tractor giant announced Tuesday on Twitter it will no longer participate in or support outside social or cultural awareness parades, festivals, or events.

Our customers’ trust and confidence in us are of the utmost importance to everyone at John Deere. We fully intend to earn it every day and in every way we can. pic.twitter.com/8BgyPyQJQo

— John Deere (@JohnDeere) July 16, 2024

Critics Called Out John Deere for Pride Events and Telling Staff to Use Preferred Pronouns

Online critics called out the company for supporting Pride events for children as young as three years old and telling staff to use preferred pronouns, according to Daily Mail.

The company said in a statement that nonprofit sponsorships will now center on hunger, economic development, poverty alleviation, STEM education, agricultural education initiatives, and support for service members and veterans.

John Deere’s business resource groups will focus on professional development, networking, mentoring, and talent recruitment efforts.

The company also plans to audit all training materials and policies to ensure they are free of socially motivated messages while complying with federal, state, and local laws.

John Deere said it does not have diversity quotas or pronoun identification policies.

However, the company emphasized maintaining a diverse workforce.