Ozzy Osbourne, frontman of 1970s heavy metal band Black Sabbath, earned his infamy biting the head off a bat on stage and pursuing a drug-fueled lifestyle before reinventing himself as a loveable if often foul-mouthed reality TV star.

Known to fans as “The Prince of Darkness” and the “Godfather of Heavy Metal,” Osbourne has died at the age of 76, the BBC reported, citing a family statement.

He kicked off his career blaring out Black Sabbath’s hits, from “Paranoid” to “War Pigs” to “Sabbath Bloody Sabbath”. Those plus a string of solo releases saw him sell more than 100 million records worldwide.

The hard riffs and dark subject matter – from depression to war to apocalypse – combined with an instinct for Halloween theatrics. As a performer, Osbourne sprinkled audiences with raw meat and, in 1982, had his encounter with a bat thrown on stage by a fan.

He always insisted he thought it was a toy until he bit into it, realized his mistake and rushed to hospital for a rabies shot. He later sold branded bat soft toys with a removable head.

Osbourne was a regular target for conservative and religious groups concerned about the negative impact of rock music on young people. He always acknowledged the excesses of his lifestyle and lyrics – but poured scorn on the wilder reports that he was an actual devil-worshipper.

“I’ve done some bad things in my time. But I ain’t the devil. I’m just John Osbourne: a working class kid from Aston who quit his job in the factory and went looking for a good time,” he said in a 2010 biography.

John Michael Osbourne was the fourth of six children, growing up in Aston, in the city of Birmingham in central England. He struggled with dyslexia, left school at age 15, did a series of menial jobs, and at one point served a brief prison sentence for burglary. Then came Black Sabbath.

“When I was growing up, if you’d have put me up against a wall with the other kids from my street and asked me which one of us was gonna make it to the age of 60, with five kids and four grandkids and houses in Buckinghamshire and California, I wouldn’t have put money on me, no fucking way.”

It was those latter stages of his life that provided the setting for his reinvention in 2002 as the star of U.S. TV show “The Osbournes”.

Cameras followed the aging rock god ambling round his huge house, pronouncing on events in his heavy Birmingham accent and looking on bemused at the antics of his family – a format that won them all legions of new fans.

Osbourne’s family included wife and manager Sharon, five children including Jack, Kelly and Aimee, and several grandchildren.

—

(Reporting by Elisabeth O’Leary, additional reporting by Jasper Ward; Editing by Andrew Heavens and Rosalba O’Brien)