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Monopoly Fresno Coming, but Rival Fresno Board Game Is Already Here
Edward Smith updated website photo 2024
By Edward Smith
Published 9 months ago on
August 2, 2024

Ohio company Late for the Sky found huge success in its regional -opoly games. (GV Wire Composite/Paul Marshall)

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Hasbro’s official Monopoly Fresno Edition comes out in November. In April, Fresno Mayor Jerry Dyer stood beside the iconic board game’s mascot Rich Uncle Penny Bags for the announcement.

But another Ohio company has been making board games spotlighting cities both large and small for years. And, a Supreme Court decision in the 1980s aimed at the Monopoly branding opened the door for knock-off games.

Late for the Sky has been making niche board games since the mid-80s, said Michael Schulte, marketing manager for the company.

“The smaller cities actually have more draw than any of the bigger cities ever had,” Schulte said. “I boil it down to people are kind of proud of where they come from. You see a game with your town and spots that you recognize and it just makes it even more personal for you.”

While Hasbro’s Monopoly will retail for $39.99 in local stores and online in November, GV Wire bought Opoly and Clovis Opoly for $20 each on Thursday.

Buy the Tower District, Mural District, and Chinatown

A store clerk at Walgreens told GV Wire that despite having the game on shelves for about four months, Thursday brought about a rush of demand for Fresno Opoly and Clovis Opoly. GV Wire had to call ahead to ensure a copy of both would be held.

The San Joaquin Valley marks where Boardwalk would be. Buying the Tower District, Mural District, and Chinatown gets what would be considered a Monopoly.

In Clovis, you can eat too many burgers at House of JuJu and lose a turn.

In creating Monopoly Fresno Edition, Top Trumps — the Hasbro subsidiary publishing the game — took suggestions on place names.

Schulte said they do their own internal research on locations.

“We don’t like to reach out to any towns because we want to have a non-biased opinion,” Schulte said. “For someone that is from there, they’re going to obviously name their favorite places and then what they think is cool about the town.”

Monopoly Fresno is expected to hit local retail stores in November. (GV Wire File)

Small City Monopoly Company’s Biggest Winner

Late for the Sky started in 1984, making property trading games around universities. By the 1990s, they added big cities such as San Francisco and Chicago, Schulte said.

Their big win came with small cities, Schulte said.

About five years ago, they worked with Walmart to do the games on a regional level.

People flock to buy the regional -opoly games.

“For Compton, in Los Angeles, they had a line around their building of the Walmart at 6 a.m. waiting to come in to buy the game,” Schulte said.

Monopoly Branding Changed U.S. Trademark Law

The Supreme Court ruled against Monopoly and its then-publisher Parker Brothers in 1983 in a case between the company and economist Ralph Anspach, who created a game called Anti-Monopoly.

Looking very similar to the property trading card game, Anti-Monopoly had “Start” and “Prison” in places where “Go” and “Jail” would be in the regular game.

But the Supreme Court agreed with an appeals court saying people who bought Monopoly did so motivated by their knowledge of the game, not an association with Parker Brothers, according to the American Bar Association.

The ruling even brought about an update to the Lanham Act, which outlines trademark law.

Hasbro now owns the patent to Anti-Monopoly.

What’s copyrighted is much of the artwork, the game money, and Chance and Community Chest card designs, according to the ABA.

“As long as you stay away from ‘Go’ in a singular term or ‘Jail’ or any kind of railroad, that isn’t infringing on Monopoly,” Schulte said.

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Edward Smith,
Multimedia Journalist
Edward Smith began reporting for GV Wire in May 2023. His reporting career began at Fresno City College, graduating with an associate degree in journalism. After leaving school he spent the next six years with The Business Journal, doing research for the publication as well as covering the restaurant industry. Soon after, he took on real estate and agriculture beats, winning multiple awards at the local, state and national level. You can contact Edward at 559-440-8372 or at Edward.Smith@gvwire.com.

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