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Trader Joe's $3 Mini Totes Went Viral on TikTok. Now, They're Reselling for Hundreds
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By Associated Press
Published 1 month ago on
March 13, 2024

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Trader Joe’s does not condone the reselling of its products.

The mini totes are not the first product to go viral, with Stanley cups also gaining online fame.

More mini totes are expected to be available in stores by late summer.


NEW YORK — Trader Joe’s mini canvas tote is the latest item to cause a stir on social media, so much so that resellers are taking advantage of the hype.

The mini totes are offered in four colors — blue, red, green, and yellow — and they are all in high demand. The bags, retailing for $2.99, are now advertised on platforms like eBay and Facebook Marketplace for many times their original price.

Offers from third-party sellers range significantly, but as of Wednesday, listings ranged from about $20 for a single bag to as high as $999 for a set of four.

Videos shared on social media show crowds of customers visiting Trader Joe’s stores hoping to get their hands on one of the highly-coveted mini totes. Beyond the checkout line, TikTokers have gained tens of thousands of views for sharing and customizing their bags with detail paint, buttons, and embroidery designs.

“Our Mini Canvas Tote Bags certainly sold more quickly than we anticipated,” said Nakia Rohde, a spokesperson for Trader Joe’s. “Before we had the opportunity to promote them in any way, customers across the country found them at their neighborhood Trader Joe’s.”

Reselling: A Controversial Practice

While Trader Joe’s is no stranger to having its products go viral, the Monrovia, California-based grocery chain also said it does not condone the reselling its products — with Rohde stressing that “our customers, in our stores, are our focus.”

Exclusivity and limited supply are always key factors impacting both prices and consumer behavior. Beyond the added influence of the internet, that’s previously been displayed in demand for products ranging from the scarcity of Huy Fong Foods’ Sriracha to empty toilet paper shelves seen at the start of the COVID-19 pandemic.

Not the First Viral Sensation

Of course, Trader Joe’s mini totes aren’t the first to become a viral sensation. Stanley cups, for example, similarly skyrocketed to online fame this year, with demand for the tumblers causing chaos at retailers nationwide. Limited-edition Stanley cups have also been priced up by third-party sellers.

Trader Joe’s Mini Totes (GV Wire Composite)

More Mini Totes on the Way

The mini totes have sold out in stores across the country, but shoppers can expect to see them return. “We do have more Trader Joe’s Mini Canvas Tote Bags coming,” said Rohde. “Customers can expect to see them in our stores in late summer.”

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