Please ensure Javascript is enabled for purposes of website accessibility
Major Brands Abandon X After Musk's Dance With Antisemitism
By admin
Published 2 years ago on
November 29, 2023

Share

Getting your Trinity Audio player ready...

In a digital world where social media platforms are the new town squares, Elon Musk’s X (formerly Twitter) is starting to look like a ghost town.

“Every day, more brands are waking up to the reality that Twitter is dead and X is a cesspool.”— Casey Newton

Major brands and media giants are not just hitting the pause button on their ad campaigns, they’re packing up and leaving the platform altogether.

The exodus began when Musk, the maverick billionaire and Tesla CEO, endorsed an antisemitic conspiracy theory. The fallout was swift and severe. Big names like Disney, Paramount, Lionsgate, Sony Pictures, Universal, and Warner Bros. Discovery (CNN’s parent company) have all gone radio silent on X.

The silence isn’t just limited to their corporate accounts. High-profile accounts associated with Disney, such as @StarWars, @Pixar, and @MarvelStudios, have also gone dark. These accounts, which used to post multiple times a day to their millions of followers, have now migrated to Threads, a rival platform owned by Meta.

The shift is palpable. When Stephen Colbert, the host of “The Late Show,” had to take a week off due to appendicitis, the news was shared on Threads, not X.

X Losing Revenue and Content

The silence from these media behemoths must be deafening for X. The platform is not just losing ad revenue, it’s also losing content. And in the world of social media, content is king.

The future of X is uncertain. It’s possible that these companies might return, but it’s also possible they won’t. With Musk at the helm, the platform has seen a surge in hate speech. The risk of associating with the platform might outweigh the rewards.

The situation is reminiscent of when Tucker Carlson’s controversial comments drove advertisers away from Fox News’ 8 p.m. slot. If more companies and notable figures abandon X, the platform might lose its allure.

As Casey Newton from Platformer put it, “Every day, more brands are waking up to the reality that Twitter is dead and X is a cesspool.” The digital town square is now dispersed across many platforms, and the most relevant conversations are happening elsewhere. For X, it seems, when it rains, it pours.

Read more at CNN.

RELATED TOPICS:

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

‘King of the Hill’ Voice Actor Jonathan Joss Fatally Shot Outside His Texas Home

DON'T MISS

Fresno County Crews Battle Active Wildfire in Yokuts Valley, Evacuation Warning Issued

DON'T MISS

Not Quite ‘Hunger Games,’ but Fresno Budget Hearings Start

DON'T MISS

Clovis CPA Sentenced to Prison for $800K Bank Fraud Scheme

DON'T MISS

His Gang Name Is ‘Goer.’ Now Fresno County Man Is Going to Prison for 20 Years

DON'T MISS

Missing Woman Found Dead in Fresno County Canal Identified

DON'T MISS

Co-Conspirator Sentenced in Fraud Involving Loans to Bitwise

DON'T MISS

Valley Crime Stoppers’ Most Wanted Person of the Day: Stephanie Marie Zamarripa

DON'T MISS

Why Trump Is Mad at ‘Sleazebag’ Leonard Leo

DON'T MISS

Trump Amplifies Outlandish Robot Biden Conspiracy Theory

UP NEXT

Fresno County Crews Battle Active Wildfire in Yokuts Valley, Evacuation Warning Issued

UP NEXT

Not Quite ‘Hunger Games,’ but Fresno Budget Hearings Start

UP NEXT

Clovis CPA Sentenced to Prison for $800K Bank Fraud Scheme

UP NEXT

His Gang Name Is ‘Goer.’ Now Fresno County Man Is Going to Prison for 20 Years

UP NEXT

Missing Woman Found Dead in Fresno County Canal Identified

UP NEXT

Co-Conspirator Sentenced in Fraud Involving Loans to Bitwise

UP NEXT

Valley Crime Stoppers’ Most Wanted Person of the Day: Stephanie Marie Zamarripa

UP NEXT

Why Trump Is Mad at ‘Sleazebag’ Leonard Leo

UP NEXT

Trump Amplifies Outlandish Robot Biden Conspiracy Theory

UP NEXT

Madera County Authorities Seek Public’s Help Locating Missing At-Risk Man

Clovis CPA Sentenced to Prison for $800K Bank Fraud Scheme

13 hours ago

His Gang Name Is ‘Goer.’ Now Fresno County Man Is Going to Prison for 20 Years

14 hours ago

Missing Woman Found Dead in Fresno County Canal Identified

14 hours ago

Co-Conspirator Sentenced in Fraud Involving Loans to Bitwise

14 hours ago

Valley Crime Stoppers’ Most Wanted Person of the Day: Stephanie Marie Zamarripa

14 hours ago

Why Trump Is Mad at ‘Sleazebag’ Leonard Leo

14 hours ago

Trump Amplifies Outlandish Robot Biden Conspiracy Theory

14 hours ago

Madera County Authorities Seek Public’s Help Locating Missing At-Risk Man

16 hours ago

Mattel Is Combining Film and Television Units to Create Mattel Studios

16 hours ago

Campbell’s Co. Says Sales Rise as More Americans Cook at Home

16 hours ago

‘King of the Hill’ Voice Actor Jonathan Joss Fatally Shot Outside His Texas Home

HOUSTON — Jonathan Joss, a voice actor best known for his work on the animated television series “King of the Hill,” was fatally shot near h...

12 hours ago

Photo of caution tape
12 hours ago

‘King of the Hill’ Voice Actor Jonathan Joss Fatally Shot Outside His Texas Home

Fresno County fire crews are battling a wildland blaze in Yokuts Valley near Rector Lane, where the RECTOR incident has burned 10 acres with the potential to spread to 100 on Monday, June 2, 2025. (CalFire)
13 hours ago

Fresno County Crews Battle Active Wildfire in Yokuts Valley, Evacuation Warning Issued

13 hours ago

Not Quite ‘Hunger Games,’ but Fresno Budget Hearings Start

Photo of a laptop with a Department of Justice logo on the screens
13 hours ago

Clovis CPA Sentenced to Prison for $800K Bank Fraud Scheme

14 hours ago

His Gang Name Is ‘Goer.’ Now Fresno County Man Is Going to Prison for 20 Years

14 hours ago

Missing Woman Found Dead in Fresno County Canal Identified

14 hours ago

Co-Conspirator Sentenced in Fraud Involving Loans to Bitwise

Stephanie Marie Zamarripa is Valley Crime Stoppers' Most Wanted Person of the Day for June 2, 2025. (Valley Crimes Stoppers)
14 hours ago

Valley Crime Stoppers’ Most Wanted Person of the Day: Stephanie Marie Zamarripa

Help continue the work that gets you the news that matters most.

Search

Send this to a friend