Please ensure Javascript is enabled for purposes of website accessibility
Bud Light Brewer Is Still Struggling to Sell the Beer in North America Over Trans Promotion Backlash
gvw_ap_news
By Associated Press
Published 5 months ago on
October 31, 2023

Share

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

The controversy toppled Bud Light from its position as America’s best-selling beer for more than two decades. In June, it dropped to second place in U.S. retail sales behind Modelo Especial. Modelo – which is owned by InBev but imported and sold by Constellation Brands in the U.S. – remains the market leader, with nearly 9% share in year-to-date retail sales through Oct. 21. Bud Light has an 8% share.

U.S. dollar sales of Bud Light were down 29% in the four weeks ending Oct. 21 compared to same period a year ago, according to Nielsen data compiled by Bump Williams Consulting. They are down nearly 19% for the year to date.

RELATED TOPICS:

DON'T MISS

Walberg Era Begins With a Charge to ‘Revolutionize’ Bulldogs Basketball

DON'T MISS

California Man Sentenced to 40 Years to Life for Fatal Freeway Shooting of 6-Year-Old Boy

DON'T MISS

16 Clovis Students Rewarded With Scholarships for Their Resilience

DON'T MISS

Dr. Green Thumb’s Is Open. Sweet Flower Debuts Saturday in Fresno Cannabis Rollout.

DON'T MISS

Reacher Star Alan Ritchson Calls Donald Trump a ‘Rapist’

DON'T MISS

Community Leaders Call for Transparency in Fresno Superintendent Search

DON'T MISS

Israeli Settlers Rampage Through a West Bank Village, Killing 1 Palestinian and Wounding 25

DON'T MISS

US Intelligence Finding Shows China Surging Equipment Sales to Russia to Help War Effort in Ukraine

DON'T MISS

From Tragedy to Triumph: The Land Before Time Litter’s Journey

DON'T MISS

Oakland Officials Vote to Include ‘San Francisco’ in Airport’s Name

UP NEXT

US Consumer Sentiment Falls Slightly as Outlook for Inflation Worsens

UP NEXT

Buyer Resistance Grows as EV Ownership Rises: Poll

UP NEXT

Expert Chris Kameir Sheds Light on Digital Finance on Crypto The WonderDog Show

UP NEXT

Fast Food Wage Hike Impacts Fresno Restaurateurs of All Menu Types and Sizes

UP NEXT

Tesla Settles Lawsuit Over Man’s Death in a Crash Involving Its Semi-Autonomous Driving Software

UP NEXT

Austin Tells Congress Israel Is Taking Steps to Boost Aid to Gaza as Lawmakers Question US Support

UP NEXT

Is City ‘Low-Balling’ Fresno Businesses on Land Buys for Blackstone-McKinley Underpass?

UP NEXT

Experts Question the Feasibility of Biden’s ‘Billionaire Tax’ Proposal

UP NEXT

4.8 Magnitude NYC Earthquake Unnerves the Northeast

UP NEXT

State Department Under Fire for Downplaying Attack on Humanitarian Workers in Gaza

Dr. Green Thumb’s Is Open. Sweet Flower Debuts Saturday in Fresno Cannabis Rollout.

12 hours ago

Reacher Star Alan Ritchson Calls Donald Trump a ‘Rapist’

12 hours ago

Community Leaders Call for Transparency in Fresno Superintendent Search

12 hours ago

Israeli Settlers Rampage Through a West Bank Village, Killing 1 Palestinian and Wounding 25

14 hours ago

US Intelligence Finding Shows China Surging Equipment Sales to Russia to Help War Effort in Ukraine

15 hours ago

From Tragedy to Triumph: The Land Before Time Litter’s Journey

16 hours ago

Oakland Officials Vote to Include ‘San Francisco’ in Airport’s Name

17 hours ago

Several Writers Decline Recognition From PEN America in Protest Over Its Israel-Hamas War Stance

17 hours ago

US Consumer Sentiment Falls Slightly as Outlook for Inflation Worsens

17 hours ago

A Near-Total Ban on Abortion Has Supercharged the Political Dynamics of Arizona, a Key Swing State

17 hours ago

Walberg Era Begins With a Charge to ‘Revolutionize’ Bulldogs Basketball

A new era of Fresno State men’s basketball is here. The Red Wave came out strong and welcomed Vance Walberg as coach with a Bulldog pa...

9 hours ago

9 hours ago

Walberg Era Begins With a Charge to ‘Revolutionize’ Bulldogs Basketball

10 hours ago

California Man Sentenced to 40 Years to Life for Fatal Freeway Shooting of 6-Year-Old Boy

11 hours ago

16 Clovis Students Rewarded With Scholarships for Their Resilience

12 hours ago

Dr. Green Thumb’s Is Open. Sweet Flower Debuts Saturday in Fresno Cannabis Rollout.

12 hours ago

Reacher Star Alan Ritchson Calls Donald Trump a ‘Rapist’

12 hours ago

Community Leaders Call for Transparency in Fresno Superintendent Search

14 hours ago

Israeli Settlers Rampage Through a West Bank Village, Killing 1 Palestinian and Wounding 25

15 hours ago

US Intelligence Finding Shows China Surging Equipment Sales to Russia to Help War Effort in Ukraine

MENU

CONNECT WITH US

Search

Send this to a friend