Fresno foodies rejoice. The annual food show at the Convention Center is back.
Appetite for Fresno
Now called MADE Central California, the two-day event starts today with a new product competition called the “Pressure Cooker.” Ten inventors will present products to a panel of judges in a locally televised event.
Vegan desserts. Dog treats that help women get a second chance. A do-it-yourself charcuterie board. Those are just three of the products vying for $10,000 in cash prizes.
The Ugly Company is a contestant. They will try to convince judges that their rescued food snacks are worthy.
So is a liquor made from Central Valley citrus.
“They are premium spirits distilled entirely from California citrus. They taste better, are made in California, and they are more sustainable,” the promotional material from The Spirit Guild, a Los Angeles-based distiller says about their potent potable.
MADE Central California Starts Today
The Pressure Cooker event starts at 3 p.m. today, followed by an industry-only mixer — imagine the pressure on the caterer for that one.
The traditional event harkening back to the prior Fresno Food Expo is Thursday. The professional portion starts at 11 a.m. The public is invited to attend starting at 5 p.m. Tickets are $50, but with discounts and special deals available.
There will also be an industry breakfast and panel discussion on growing food in the Central Valley, Thursday at 8:30 a.m. Fresno County Farm Bureau CEO Ryan Jacobsen is the among the panelists.