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Kaweah Delta was founded in 1963 as a district hospital. Now it is the largest hospital in Tulare County and a certified level III Trauma Center.

Starting today, it has a new name: Kaweah Health.

“Never has there been a time in Kaweah’s history like the one we have just lived through,” said Kaweah Health CEO Gary Herbst, referring to COVID-19 during a morning news conference.

“I don’t want it to be a year we remember for all the pain and the suffering and the sadness and the loss and the exhaustion that we experienced.”

“Never has there been a time in Kaweah’s history like the one we have just lived through.” – Kaweah Health CEO Gary Herbst 

Change Will Cost About $700,000

Herbst says it’s the perfect time to reinvent, redefine, and reignite the healthcare system.

The estimated cost to rebrand is $600,000 to $700,000 — primarily for new signage.

The Kaweah Delta Medical sign was removed from the hospital in Visalia on Monday. A temporary Kaweah Health Medical Center banner was raised Tuesday morning.

“In the grand scheme of things, something so powerful, so transformational, so momentous is really coming at a very small investment and will not have any negative impact on any of our other continued investments in our people, our technology, and our services,” said Herbst.

6 Responses

  1. Disgruntled

    $700,000 for new signage??? No wonder health and medical costs are through the roof. They consider that a SMALL investment, which they admit will not change or affect the “quality” of their services. All that money spent on something that will not improve their services. (Services we all know need improving.) Whoever greenlit this needs to be let go. Insane.

    Reply
    • Doreen

      When another healthcare system rebranded they paid $10M to do so.
      Kaweah Health is being very frugal by using in-house talent to do the marketing.

      Reply
      • Disgruntled

        I’m not sure how that justifies anything. First, for all we know, the healthcare system you speak of could be ten times the size of Kaweah Delta, so proportionally the cost could be equivalent. Secondly, two wrongs don’t make a right. That’s like saying, in defense of a murderer, that he only murdered one person and not ten. Wasting 3/4 of a million dollars is still a waste, even if it wasn’t over ten times the amount (God forbid). You must either work for the hospital or the government. I see no other reason someone would be so out of touch. (Frugal?? SMH.)

  2. COURTNEY MCLAUGHLIN

    That makes 0 sense changing a name does not define the people that work there it should remain the same that money could go to bettering the hospital instead of a stupid sign that’s outrageous and people with nothing more to do than spend money that is not theirs need to really go visit the hospital see how poorly the rooms are how poorly the care is my grandmother went there and got treated like she was nothing but more than a problem that walk through that door that they were inconvenienced by her

    Reply
    • Disgruntled

      Couldn’t agree more. It occurs to me the reason Mr. Herbst doesn’t think $600,000-700,000 seems like very much money is because that’s likely in the range of his annual salary. It must be impossible to understand how ludicrous this all sounds for someone not living in the real world with the rest of us.

      Reply

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