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City Looks to Kick Parking Vendor to the Curb as it Seeks Tech Improvements
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By David Taub, Senior Reporter
Published 3 years ago on
December 2, 2020

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Update, 12/03/2020: The Fresno City Council voted 7-0 to approve the new parking contract with Ace Parking. However, the council gave itself some wiggle room to cancel the contract if it forms its own parking commission. Original story:

Parking in Fresno may become just a bit easier.

The Fresno City Council will vote on Thursday to award a $13 million contract to Ace Parking to operate meters, garages and passes for the regional parks. The five-year contract with current vendor SP Plus expires at the end of January.

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David Taub

Politics 101

“It’s what I’d like to describe as the iPhone version of a modern parking operation versus what we’ve been having in Fresno, which is a flip-phone version of parking,” City Council President Miguel Arias said.

Arias said there have been complaints about SP Plus regarding their technology and customer service. Annual parking passes for the regional parks must be done via regular mail or in person.

“(City staff is) recommending a new vendor, which they hope and they recommend is going to be better customer service for the customers of Fresno and also a better vendor and partner for the city,” Arias said.

SP Plus hopes to return some day.

“SP+ is a service-focused company and an industry leader with a longstanding reputation for state-of-the-art parking and mobile technology. We have a broad range of options available for our clients. We have enjoyed our time working with the City and hope to work with them in the future,” SP Plus spokesperson Jill Nagel said in an email.

Ace Parking did not want to comment until after the vote.

New Vendor to Offer Improved Technology

Arias says Ace Parking will provide improved customer service and more technological advantages. That includes the ability to pre-pay for entry to regional parks like Woodward and Roeding.

In other cities Ace operates in, they offer a mobile app and the ability to pay online.

Six companies applied for the five-year parking contract. Three made the cut as finalists.

While Ace’s price was in the middle — $13 million compared to current vendor SP Plus’s $15 million or Pro Park’s $9 million — Arias says the advanced technology makes up the difference.

For example, Ace will be able to fully integrate smart parking meters with a mobile app and compatible software. It will also be able to detect when a car leaves a meter.

“It saves you some money instead of driving around in circles trying to find an empty stall. It also reduces the amount of staff that is driving around checking for people who have overrun their time,” Arias said.


Also in Politics 101: 

  • Fresno Historic Preservation Commission working on “naughty names” list.
  • New hire at Clovis City Hall.

Historic Commission Working on Names List

The Fresno Historic Preservation Commission is compiling its research to meet a Fresno City Council mandate to come up with a list of city assets that may be named after a troubled — through a 20/20 lens — figure.

The HPC met on Nov. 23, where a subcommittee presented a progress report to the full body. First, they are investigating about 50 parks and other buildings named for individuals.

The commission is using sources such as the public library, Ancestory.com, Google and their own network of historical experts.

There have been no red flags to report yet, but the HPC hasn’t gotten to such places as the Meux Home, a city-owned downtown museum named after a Confederate doctor who settled in Fresno.

The City Council started the process on Oct. 15 by approving a resolution to look into possibly troubled names, and gave the HPC two months to report back.

During last week’s meeting, the HPC said it is likely to ask for a one month extension into January.

Clovis Promotes from Within for Key Post

Renee Mathis

The city of Clovis hired a 20-year planning department veteran to take over the department.

Renee Mathis is now the director of the planning and development services department. She had been serving under an interim tag since the July retirement of Dwight Kroll.

Mathis will oversee a staff of 65 in a department that handles land use and development for the city.

“Renee is the perfect person to tackle the many challenges and opportunities facing our growing city. Her extensive skillset and solid relationships with employees and community leaders make her the right choice to lead the department during this exciting time in our city’s history,” city manager Luke Serpa said in a news release.

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David Taub,
Senior Reporter
Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email

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