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It's Cookingham vs. Costa in November for CA-16 Seat
Bill McEwen updated website photo 2024
By Bill McEwen, News Director
Published 5 years ago on
March 4, 2020

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Republican challenger Kevin Cookingham of Madera County and incumbent Democratic Rep. Jim Costa of Fresno have grabbed the top two spots in California’s 16th District primary.
The Secretary of State’s office reported that Cookingham was at 38.5% and Costa at 37.5% with all precincts reporting at least partial vote counts as of 9:07 a.m. Wednesday morning.


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Fresno City Councilwoman Esmeralda Soria, a Democrat who “primaried” Costa in a surprise move, was at 18.4%.
Another Democrat, Kim Williams of Merced, tallied 5.6%.
The top two finishers regardless of party affiliation advance to the general election in November.

Costa’s Hard-Hitting Attacks on Soria

Soria raised the eyebrows of many when she challenged Costa, who has represented Fresno and other Valley communities in Congress since 2005.
Soria had other opportunities in this election cycle: running for mayor or even challenging incumbent Republican Devin Nunes for his 22nd District seat.
During the campaign, Costa capitalized on Soria’s strong support for him during the 2018 election. One ad featured videos of Soria praising Costa as a strong advocate for the Valley.
Another Costa ad mocked Soria’s earlier comments about living “paycheck to paycheck” and cast her relationship with developer Terance Frazier in a negative light.
Meanwhile, Soria tried to sway voters by describing herself as a champion of working-class families and more in tune with younger voters. And, she characterized Costa as a pawn of corporate interests.
“It’s time for new leadership, a new perspective, and a new voice that will make Congress work for us — not corporations and powerful special interests,” Soria said.
Responded Costa: “I am proud of my record to expand access to healthcare, protect our immigrants and Dreamers, improve education, clean up contaminated groundwater and increase our water supplies.”

Fresno City Councilwoman Esmeralda Soria votes Tuesday morning. She is in third place in early returns for the 16th District seat in Congress held by Jim Costa. (GV Wire/Jahz Tello)

Big Fundraising Edge for Costa

Soria struggled to get her message out because of bare-bones funding of about $300,000.
In contrast, Costa accumulated $1.3 million in campaign contributions and endorsements from leading Democrats such as Gov. Gavin Newsom and Sen. Kamala Harris.

Can Cookingham Prevail in a Blue District?

Cookingham, a retired Clovis Unified School District administrator, will now try to knock Costa from his seat — a feat no Republican congressional candidate has pulled off.
Noting the loyalty of Republican voters, Costa predicted in the race’s final days that Cookingham could be the top vote-getter in the primary.
But now, with the field apparently cleared of Soria and Williams, Cookingham must win over Democratic and independent voters to make his next address Washington, D.C.
Voters in the 16th District are 44% Democrat, 25% Republican, and 25% no party preference.

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Bill McEwen,
News Director
Bill McEwen is news director and columnist for GV Wire. He joined GV Wire in August 2017 after 37 years at The Fresno Bee. With The Bee, he served as Opinion Editor, City Hall reporter, Metro columnist, sports columnist and sports editor through the years. His work has been frequently honored by the California Newspapers Publishers Association, including authoring first-place editorials in 2015 and 2016. Bill and his wife, Karen, are proud parents of two adult sons, and they have two grandsons. You can contact Bill at 559-492-4031 or at Send an Email

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