BOSTON — Employees at a drug company accused of bribing doctors rapped and danced around a person dressed as a bottle of the highly addictive fentanyl spray in a video meant to motivate sales reps to push the drug.
They’re charged with scheming to pay doctors bribes and kickbacks in exchange for prescriptions of the opioid meant for cancer patients with severe pain. Kapoor and the other former executives of the Chandler, Arizona-based company have denied all wrongdoing.
The video, titled “Great by Choice,” was shown during a national sales meeting in 2015 to encourage employees to talk doctors into prescribing higher doses, prosecutors said.
In it, suit-clad sales reps rap to the tune of a song by the artist A$AP Rocky about titration, the process of increasing the strength of a patient’s prescription until it reaches the adequate level.
“I love titration, yeah, that’s not a problem. I got new patients and I got a lot of ’em,” they say. “Build relationships that are healthy. Got more docs than Janelle’s got selfies.”
At one point, the person dressed up as the bottle of fentanyl spray takes off his costume to reveal then-vice president of sales, Alec Burlakoff. Burlakoff pleaded guilty in November to racketeering conspiracy and is expected to testify against Kapoor.
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“What we built here can’t be debated. Shout to Kapoor for what he created,” the sales reps rap. “The competition just making noise. We’re making history because we’re great by choice.”
The video is the latest eyebrow-raising piece of evidence in the trial, which has put a spotlight on the federal government’s efforts to go after those it says are responsible for fueling the deadly opioid crisis. The trial, which began last month, is expected to last several more weeks.
Last month, a former employee told jurors that she watched her boss — regional sales manager Sunrise Lee — give a lap dance at a Chicago nightclub to a doctor Insys was pushing to write more prescriptions. Lee’s lawyer said the doctor was taking advantage of her.
Babich, who pleaded guilty in January, took the stand this week and said Kapoor pushed to get patients on higher doses so they would continue taking the drug, which meant more money for the company.
Babich told jurors that Insys looked for sales reps who were “poor, hungry and driven” or what they called “PHDs.” Insys also recruited employees who were “easy on the eyes,” Babich told jurors.
“No physician wanted a quote unquote unattractive person to walk in their door,” he said.