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Measure P Spending Passes $2M. McDonald Loans 'Yes' $450K.
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By David Taub, Senior Reporter
Published 5 years ago on
October 30, 2018

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Total spending on the Measure P parks sales tax vote is now over $2 million, according to the latest campaign spending reports.
Heading into the Nov. 6 vote, supporters have significantly outraised and outspent their opponents.
Yes on P raised $1.5 million compared to $343,000 by opponents through Oct 20.
But since that reporting date, Yes on P received a second major contribution from David McDonald, the former Pelco CEO.
In addition to the $400,000 he donated Oct. 11, McDonald gave $450,000 in form of a loan Oct. 24. At $850,000, he is the largest individual contributor on either side of the Measure P question.
Here’s a look at the aggregate:

Side Money Raised through Oct. 20 Money Spent through Oct. 20
(debt)
Cash on hand Large donations since Oct. 20
Yes on P $1,560,649 $1,410,617
($135,371)
$285,402 $505,168
No on P $343,000 $202,409
($33,961)
$202,409 $67,000

Yes on P Spending

David McDonald
Yes on P received a majority of its funds from two sources. McDonald, with his $850,000; and the Central Valley Community Foundation, which has donated $560,238 for the entire campaign, including $259,000 from the period covering Sept. 23-Oct. 20. The foundation has contributed $30,000 more since then.
So, where are the groups spending their money? Much of the Yes on P spending is on TV production and ad time. Here’s a look at selected spending on media:

Expense Amount
Screen Strategies Media (TV production) $600,000
76 Words (TV production) $73,418
Top Hand Media (TV production) $20,000
Terris Barnes Walters Boigon Health, Inc. (consultant-mailers) $86,225
Voter canvassing $32,491
EMC Research (polling) $17,250

Yes on P spent more nearly $700,000 for TV production and airtime with three different firms: Screen Strategies Media based in Fairfax, Va., Washington, DC- based 76 Words, and local company Top Hand Media.
Of that TV spending, much of that is going toward ABC 30 ($117,141). Yes on P also has spent money with three other stations: CBS 47, Fox 26 and KSEE 24:

Media Amount
ABC 30 (KFSN-TV) $117,141
Comcast $68,907
CBS 47 (KGPE-TV) $66,215
Fox 26 (KMPH-TV) $39,032
KSEE 24 TV $58,310

This is on top of the estimated $225,000 the group spent collecting signatures to compel the Fresno City Council to place the item on the ballot. That comes to about $6.42 per signature.

Opponent Spending

No on P benefited from a $40,000 in-kind donation from radio broadcaster One Putt Broadcasting (ESPN 940, Jewel FM and others) for production and air time.
A look at other selected expenditures:

Expense Amount
Campaign literature and mailings $51,909
Other radio $40,000
Smith Johnson Research (phone banks) $21,516

According to radio station KMJ’s records, No on P bought more than $23,000 worth of air time.
Other big contributors include developers and unions. Edward Kashian, president of Kashian Enterprises, gave $25,000. The city’s public safety unions representing police and fire gave a combined $45,000.
Jenco Farms contributed $25,000.
(Disclosure: Darius Assemi, GV Wire’s publisher, has been a public voice and contributor to the No on P campaign. Through his various companies — some he shares with family members — he’s donated at least $65,000 to the campaign.)

For Comparison

The last major city-only proposition was Measure G in 2013. In that election, city leaders pushed for privatization of residential garbage collection versus unions that opposed it. The two sides raised $1.16 million for the election, which voters rejected 51%-49%.

Yes on P Sends Letter to County Clerk

The attorney for the Yes on P campaign sent a letter to Fresno County Monday asking that the correct ballot language be provided at voting precincts Nov. 6.
After the city council approved placing the item following a petition with more than 35,000 signatures, the city clerk transmitted both a draft version and the correct version of the ballot question to the county clerk.
The county clerk printed an incorrect version on both the ballot and the voter information guide.  However, the county clerk also published the correct version in the legal notice published Aug. 15 in The Fresno Bee.
No one caught the mistake until mid-October, when the Yes on P campaign notified the city. While it was too late to replace the ballots, the city council voted last week to send postcards to registered voters (one per household) with the correct language.
Councilman Steve Brandau said that blame should be shared by the city and county clerks, as well as the Yes on P campaign. The campaign’s attorneys said that the county clerk should have known better.
“Despite the County’s acknowledgment that it received two different versions of the ballot question on the same day, the County apparently made no effort to contact the City or ascertain which version was correct,” wrote attorney Lance Olson to Fresno County counsel Daniel Cederborg.
“The apparent conscious decision to use one version in the public notice and a different version in the ballot materials without any effort to ascertain the correct version not only constitutes an ‘error’ but also a ‘neglect of duty’ within the meaning of Elections Code section 13314,” Olson continued.
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David Taub,
Senior Reporter
Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email

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