Please ensure Javascript is enabled for purposes of website accessibility
Ronald Reagan is Back on the Campaign Trail ... As a Hologram
gvw_ap_news
By Associated Press
Published 6 years ago on
October 11, 2018

Share

SIMI VALLEY — A characteristic twinkle in his eye, Ronald Reagan waves to a crowd from aboard a rail car in a hologram revealed Wednesday at the late president’s namesake library in Southern California.
“We think we made a good beginning, but you ain’t seen nothin’ yet!” the digital resurrection of the nation’s 40th president says in his steady voice as a flurry of balloons falls in front of him.
Reagan, who died in 2004 at age 93, was speaking about the nation’s future during a 1984 campaign stop but easily could have been referencing the technology that brought him back to life in 2018. The audio used is edited from his real remarks.
“We wanted to make President Reagan as lifelike as possible,” said John Heubusch, executive director of the Reagan Foundation. “It’s a stunning experience.”
In two other holograms, Reagan appears in a suit and tie inside the Oval Office and in horseback riding pants, carrying a lasso alongside his dog, Victory, at his beloved ranch. All three holograms will be on display to visitors of the Ronald Reagan Presidential Library, west of Los Angeles, starting Thursday.
They will be shown in a specially designed room that will be the first stop for guests. Seats are set up in front of a stage, and a curtain opens up to thunderous applause at Reagan’s campaign stop more than three decades ago.

Making the Hologram

The computer-generated imagery for the holograms was created starting with a silicone cast of Reagan’s head that was photographed from various angles with 300 cameras. His head was then digitally “placed” on the body of an actor portraying the president with full costumes and backdrops for the three scenarios.

“We wanted to make President Reagan as lifelike as possible. It’s a stunning experience.” — John Heubusch, executive director of the Reagan Foundation
Reagan’s face comes to life via specific movements of the mouth, nose, eyes, cheeks and hairline, all manipulated by computers.
The library worked with the same special-effects technicians who helped bring singers like Michael Jackson, Billie Holiday and Roy Orbison back to life on stage.
The Hollywood firm Hologram USA helped create the holograms and the stage on which they’re projected.
Photo of Ronald Reagan hologram
Former President Ronald Reagan appears in western attire, as he might appear at his Santa Barbara ranch, but as a hologram, on display at the Ronald Reagan Presidential Library in Simi Valley, Calif., Wednesday, Oct. 10, 2018. The Reagan Library says it worked with the same Hollywood special effects wizards who helped bring singers Michael Jackson, Maria Callas and Roy Orbison back to life on stage. Officials say the goal is to allow visitors to see Reagan back in the Oval Office, campaigning or at his beloved ranch. (AP Photo/Amanda Lee Myers)

Reagan Embraced New Technology

As a radio host, television star and movie actor, Reagan understood and appreciated new technologies, company senior vice president David Nussbaum said.
“He always thought many steps ahead,” he said. “If he was looking down right now on this project, I think he would give us his seal of approval. I think he would totally get this and support it.”
Seeing her former boss “almost in the flesh” was “a little eerie, but at the same time, very comforting,” said Joanne Drake, who served as Reagan’s chief of staff after the Republican left office following his two terms from 1981 to 1989.
“It’s fun to think that he’s standing in front of us,” said Drake, who’s now chief administrative officer for the foundation. “Intellectually, you know it’s not him standing there, but you see his facial movements and his arm movements and his body and that twinkle in his eye and that little grin that he always got, and it makes you remember really what he brought to the office.”
Drake said future plans could include bringing the holograms on the road.
“I do think we’re going to see Ronald Reagan back in Washington, D.C.,” she said.

DON'T MISS

Fresno-Madera United Way Launches National Search for New CEO

DON'T MISS

Justice Thomas Misses Supreme Court Session Monday With No Explanation

DON'T MISS

‘Civil War’ Declares Victory at the Box Office, Toppling ‘Godzilla X Kong’

DON'T MISS

Why Tortillas Sold in California May Be Forced to Add a New Ingredient

DON'T MISS

Costco Tries Again at City Council for Big NW Fresno Move

DON'T MISS

Scheffler Turns the Masters Into Another Sunday Yawner With a Dominating Win

DON'T MISS

Ethiopia’s Lemma Wins, Fresno’s Albertson 7th in Boston Marathon. Kenya’s Obiri Retains Women Title.

DON'T MISS

Vegas, US Tour and More Signings: Wrexham Has Plenty of Fun and Work Ahead After Latest Promotion

DON'T MISS

This Week’s Weather Will Take Us from Fleece to Flip-Flops

DON'T MISS

NBA Play-in Game Preview: West Games on Tuesday, East Games on Wednesday, Eliminations on Friday

UP NEXT

‘Civil War’ Declares Victory at the Box Office, Toppling ‘Godzilla X Kong’

UP NEXT

Scheffler Turns the Masters Into Another Sunday Yawner With a Dominating Win

UP NEXT

Vegas, US Tour and More Signings: Wrexham Has Plenty of Fun and Work Ahead After Latest Promotion

UP NEXT

NBA Play-in Game Preview: West Games on Tuesday, East Games on Wednesday, Eliminations on Friday

UP NEXT

Palestinian Supporters Block Golden Gate Bridge, Chicago’s O’Hare Airport

UP NEXT

Ship That Caused Bridge Collapse Had Apparent Electrical Issues While Still Docked, Source Says

UP NEXT

Bureau of Prisons to Close California Women’s Prison Where Inmates Have Been Subjected to Sex Abuse

UP NEXT

How California Legislators Got More Than $1.4 Million in Travel and Gifts in 2023

UP NEXT

US Shoots Down Iran-Launched Attack Drones as Biden Team Pledges ‘Support’ for Israel

UP NEXT

Sacramento Gave Homeless Camp a Lease as an Experiment. Here’s What Happened.

Why Tortillas Sold in California May Be Forced to Add a New Ingredient

2 hours ago

Costco Tries Again at City Council for Big NW Fresno Move

3 hours ago

Scheffler Turns the Masters Into Another Sunday Yawner With a Dominating Win

3 hours ago

Ethiopia’s Lemma Wins, Fresno’s Albertson 7th in Boston Marathon. Kenya’s Obiri Retains Women Title.

3 hours ago

Vegas, US Tour and More Signings: Wrexham Has Plenty of Fun and Work Ahead After Latest Promotion

3 hours ago

This Week’s Weather Will Take Us from Fleece to Flip-Flops

Weather /

3 hours ago

NBA Play-in Game Preview: West Games on Tuesday, East Games on Wednesday, Eliminations on Friday

3 hours ago

Palestinian Supporters Block Golden Gate Bridge, Chicago’s O’Hare Airport

4 hours ago

Biden’s Embrace of Trump’s Tariffs Could Spell Trouble for His Reelection: Fareed Zakaria

4 hours ago

Ship That Caused Bridge Collapse Had Apparent Electrical Issues While Still Docked, Source Says

5 hours ago

Fresno-Madera United Way Launches National Search for New CEO

The United Way Fresno and Madera Counties has launched a national search for a new president and CEO after the resignation of longtime chief...
Local /

41 mins ago

Local /
41 mins ago

Fresno-Madera United Way Launches National Search for New CEO

1 hour ago

Justice Thomas Misses Supreme Court Session Monday With No Explanation

1 hour ago

‘Civil War’ Declares Victory at the Box Office, Toppling ‘Godzilla X Kong’

2 hours ago

Why Tortillas Sold in California May Be Forced to Add a New Ingredient

3 hours ago

Costco Tries Again at City Council for Big NW Fresno Move

3 hours ago

Scheffler Turns the Masters Into Another Sunday Yawner With a Dominating Win

3 hours ago

Ethiopia’s Lemma Wins, Fresno’s Albertson 7th in Boston Marathon. Kenya’s Obiri Retains Women Title.

3 hours ago

Vegas, US Tour and More Signings: Wrexham Has Plenty of Fun and Work Ahead After Latest Promotion

MENU

CONNECT WITH US

Search

Send this to a friend