Please ensure Javascript is enabled for purposes of website accessibility
With Push From PETA, Animal Crackers Bust out of Their Cages
gvw_ap_news
By Associated Press
Published 6 years ago on
August 21, 2018

Share

After more than a century behind bars, the beasts on boxes of animal crackers are roaming free.
Mondelez International, the parent company of Nabisco, has redesigned the packaging of its Barnum’s Animals crackers in response to pressure from People for the Ethical Treatment of Animals.
PETA, which has been protesting the use of animals in circuses for more than 30 years, wrote a letter to Mondelez in the spring of 2016 calling for a redesign.
“Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats,” PETA said in its letter.

The Crackers’ Namesake Circus Folded for Good

Mondelez agreed and started working on a redesign. In the meantime, the crackers’ namesake circus — Ringling Brothers and Barnum and Bailey — folded for good. The 146-year-old circus, which had removed elephants from its shows in 2016 because of pressure from PETA and others, closed down in May 2017 due to slow ticket sales.

“When PETA reached out about Barnum’s, we saw this as another great opportunity to continue to keep this brand modern and contemporary.”Jason Levine, Mondelez’s chief marketing officer for North America
The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent “Barnum’s Animals” lettering. But instead of showing the animals in cages — implying that they’re traveling in boxcars for the circus — the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.
“When PETA reached out about Barnum’s, we saw this as another great opportunity to continue to keep this brand modern and contemporary,” said Jason Levine, Mondelez’s chief marketing officer for North America, in a statement.
Mondelez is based in Illinois, which passed a statewide ban on circuses with elephants that went into effect in January. More than 80 U.S. cities have fully or partially banned circuses with wild animals, according to Animal Defenders International.

Celebrating the Box Redesign

PETA Executive Vice President Tracy Reiman says she’s celebrating the box redesign for the cultural change it represents.
“The new box for Barnum’s Animals crackers perfectly reflects that our society no longer tolerates the caging and chaining of wild animals for circus shows,” she said.
Nabisco has been making Barnum’s Animals crackers since 1902. It has redesigned its boxes before, but only for limited-time special editions. In 1995, it offered an endangered species collection that raised money for the World Wildlife Fund. In 1997, it offered a zoo collection that raised money for the American Zoo and Aquarium Association. And in 2010, it worked with designer Lilly Pulitzer on a pastel-colored box that raised money for tiger conservation.
The company won’t say how many boxes it sells each year. Canadian boxes already had a different design and aren’t affected.

DON'T MISS

Fresno, Selma Districts Get Big Federal Grants to Buy ‘Clean’ School Buses

DON'T MISS

Oklahoma Pursues Record 4th Straight National Title at Women’s College World Series

DON'T MISS

NRA Can Sue Ex-NY Official It Says Tried to Blacklist It After Parkland Shooting, Supreme Court Says

DON'T MISS

Roberts Rejects Senate Democrats’ Request to Discuss Supreme Court Ethics and Alito Flag Controversy

DON'T MISS

Your Guide to California’s Minimum Wage: Surviving in an Expensive State

DON'T MISS

Turns Out, Golf Superstar Nelly Korda Is Human After All

DON'T MISS

Boeing Tells Federal Regulators How It Plans to Fix Aircraft Safety and Quality Problems

DON'T MISS

First-Generation Fresno State Student Selected for Congressional Internship

DON'T MISS

IRS Makes Free Tax Return Program Permanent and Is Asking All States to Join in 2025

DON'T MISS

Walkouts, Encampments & Protests Provided Me With a Classic Berkeley Education

UP NEXT

First-Generation Fresno State Student Selected for Congressional Internship

UP NEXT

Honored Nurse Fired After Calling Gaza Conflict ‘Genocide’

UP NEXT

NYC College Suspends Officer for Telling Pro-Palestinian Protester ‘I Support Killing All You Guys’

UP NEXT

Jurors in Trump Hush Money Trial End 1st Day of Deliberations After Asking to Rehear Testimony

UP NEXT

Founder of Nation’s Largest Homebuilder Dies

UP NEXT

Alito Refuses to Recuse from Trump and Jan. 6 Cases Despite Flag Controversies

UP NEXT

Fresno Toddler Receives Support With a Donated Mobility Ramp

UP NEXT

Trump Prosecutor Emphasizes ‘Cover-Up’ in Closing Arguments; Defense Targets Key Witness

UP NEXT

Albert Ruddy, Oscar-Winning Producer of ‘the Godfather’ and ‘Million Dollar Baby,’ Dies at 94

UP NEXT

Melinda French Gates Pledges $1B for Women’s Rights Over 2 Years

Roberts Rejects Senate Democrats’ Request to Discuss Supreme Court Ethics and Alito Flag Controversy

1 hour ago

Your Guide to California’s Minimum Wage: Surviving in an Expensive State

1 hour ago

Turns Out, Golf Superstar Nelly Korda Is Human After All

1 hour ago

Boeing Tells Federal Regulators How It Plans to Fix Aircraft Safety and Quality Problems

1 hour ago

First-Generation Fresno State Student Selected for Congressional Internship

1 hour ago

IRS Makes Free Tax Return Program Permanent and Is Asking All States to Join in 2025

2 hours ago

Walkouts, Encampments & Protests Provided Me With a Classic Berkeley Education

2 hours ago

Warning: Pay Special Attention to California’s November Ballot Measures

2 hours ago

Israeli War Cabinet Minister Proposes to Dissolve Parliament

2 hours ago

Beatles, Stones, or Queen? Tribute Bands and Fresno Rainbow Pride Parade Top the Weekend

2 hours ago

Fresno, Selma Districts Get Big Federal Grants to Buy ‘Clean’ School Buses

Fresno and other area school districts can cover the costs of buying new school buses powered by electricity, propane, or compressed natural...

4 mins ago

4 mins ago

Fresno, Selma Districts Get Big Federal Grants to Buy ‘Clean’ School Buses

33 mins ago

Oklahoma Pursues Record 4th Straight National Title at Women’s College World Series

48 mins ago

NRA Can Sue Ex-NY Official It Says Tried to Blacklist It After Parkland Shooting, Supreme Court Says

1 hour ago

Roberts Rejects Senate Democrats’ Request to Discuss Supreme Court Ethics and Alito Flag Controversy

1 hour ago

Your Guide to California’s Minimum Wage: Surviving in an Expensive State

1 hour ago

Turns Out, Golf Superstar Nelly Korda Is Human After All

1 hour ago

Boeing Tells Federal Regulators How It Plans to Fix Aircraft Safety and Quality Problems

1 hour ago

First-Generation Fresno State Student Selected for Congressional Internship

MENU

CONNECT WITH US

Search

Send this to a friend