Grizzlies unveil new Tacos unis, emoji - GV Wire - Explore. Explain. Expose
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Grizzlies unveil new Tacos unis, emoji



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UPDATE (4:16p PT): Taco Bell responded to the Grizzlies offer, via an e-mail to GV Wire:

We believe in tacos for all – that includes the taco emoji. The real owners of the taco emoji are the fans, and that’s something that should never be bought.


Taco Bell PR

[divider]Original story[/divider]

It is the off-season at Chukchansi Park. The baseball diamond is dormant save for a few soccer games.

But Fresno is a town that loves their Tacos, and they will continue to do so in spring and summer Tuesday nights.

The Fresno Grizzlies announced they will continue to call themselves the tasty Mexican dish for Tuesday night home games for the third season in a row. They also introduced a black jersey. In the past, they have worn green or white tops. General Manager Derek Franks is proud of a burgeoning tradition.

“We continue to evolve that brand and continue to do more with it. We are very proud of it,” Franks tells GV Wire.

The team also announced the purchase the registration of the taco emoji for the internet for $5,000 from the Unicode Consortium. The group is a non-profit that helps maintain software standards. With the donation, the Grizzlies now own the mark in perpetuity.

Franks made an offer to sell it to Taco Bell. “We believe it belongs here in Fresno. If those guys wanted, if they did reach out to us and wanted it, it wouldn’t be available unless we’re talking about a million bucks, starting price,” Franks announced in gest (we think).

No word on the any response from Taco Bell.

The custom hats will have a different striping pattern for each player.

Technically, this is a violation of the baseball rulebook, which says all players “shall wear uniforms identical in color, trim and style” (rule 3.03 (a)).

The penalty? A player can be kicked out of the game (rule 3.03 (c)). But, Franks isn’t concerned.

“We’ve had a lot of support from Minor League Baseball and our colleagues throughout the league. Everybody loves the Tacos. Everybody loves the idea,” Franks says. He told the media that there have been requests for Fresno to wear the Tacos uniforms on the road as well.

Already, the uniforms are a hit on Twitter.

Is there any chance the team will change its name to Tacos full time?

“We like it as an alter ego. We think it is a fun alternate identity. We love Growlifornia, we love the Grizzlies. Never say never, but now our plan is to keep the two identifies,” Franks commented.

Opening Night is April 6 versus Reno.



Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email

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