Community members gathered in Selma recently to kick off the annual Blossom Trail, a long-standing tradition that celebrates the arrival of spring and our region’s deep agricultural roots.

Organizers say the event is more than a seasonal attraction — it’s a tribute to the farming industry that sustains the local economy and supports families across Fresno County.

The Blossom Trail marks the brief but vibrant window when orchards burst into bloom, drawing visitors from across the Valley and beyond.

Leaders encouraged residents not to overlook the natural beauty in their own backyard, noting that the blossoms provide economic impact and community pride.

“This is something that’s not really taking place anywhere else on planet Earth,” said Ryan Jacobsen, Fresno County Farm Bureau CEO.

For many, the Blossom Trail is also personal. Amy Morgan is the 2026 Blossom Trail poster artist winner. Morgan said she was thrilled and honored to see her artwork on display.

Officials are urging residents to take advantage of the short bloom season by getting outdoors — whether by biking, running, or walking along routes where orchards are in full color.

Beyond the visual spectacle, supporters say spending time among the blossoms offers mental and physical health benefits, including stress relief.

The Blossom Trail is open for self-guided tours throughout the blooming period. For updates on peak viewing locations and blossom status, organizers recommend visiting GoBlossomTrail.com.