Please ensure Javascript is enabled for purposes of website accessibility
Fast Food Wage Hike Impacts Fresno Restaurateurs of All Menu Types and Sizes
gvw_david_taub
By David Taub, Senior Reporter
Published 5 months ago on
April 9, 2024

California fast food workers got their wish on April 1, 2024, a minimum wage of $20 an hour. The 25% hike is forcing Fresno restaurants of all sizes and menus to change how they operate, operators say. (AP File)

Share

Getting your Trinity Audio player ready...

The Central Valley restaurant industry celebrated its own Monday night. But the new minimum wage increase for fast food workers was on the mind of many restaurateurs.

“We are all competing for the same labor pool. That includes retail, that includes classified employees in the school systems. It affects everyone.” — Lorraine Salazar, co-owner of Sal’s Mexican Restaurant

Robert Harper, president of the Fresno chapter of the California Restaurant Association, told the approximately 700 people gathered at Table Mountain casino, that they can “adapt to any situation.”

“Regulations? I say, ‘ehh.’ We are now becoming amateur lawyers. Raising wages, soaring food prices, inflation crushing us … and in every aspect of our operations, we are the quintessential definition of logistic experts. We can adapt to do far more with far less. We are survivors,” Harper said.

Fresno Mayor Jerry Dyer briefly mentioned the minimum wage law in his comments.

California’s minimum wage law for fast food workers went into effect on April 1, giving most an automatic hourly 25% raise — from the regular state minimum wage of $16 to the fast food wage of $20.

While the law applies directly to most workers in the fast food industry, operators of traditional restaurants say they are feeling the pinch as well.

‘It Affects Everyone’

“We are all competing for the same labor pool. That includes retail, that includes classified employees in the school systems. It affects everyone,” said Lorraine Salazar, co-owner of Sal’s Mexican Restaurant.

Salazar said she’s had to increase compensation to her employees, institute tip sharing and raise menu prices. She expects customers to decrease discretionary spending.

“There’s other inflationary factors that are causing them to look at their budgets. Just as food prices, which are affecting all of us, utility and energy prices … now they really have to watch their dollars,” she said.

Salazar says a consequence is that fast food restaurants will hire fewer employees to keep costs down. Finding efficiencies, new technology and using third-parties — such as a delivery drivers who would not be covered by the minimum wage increase — are ways the industry is adapting.

‘Everyone’s Fighting for Kitchen Staff’

Lewis Everk owns The Woodward and several other restaurants and nightclubs. He finds himself competing with fast food for labor.

“When you have people making that wage at other establishments, it’s definitely a trickle down to the restaurants because everybody’s fighting for cooks, everybody’s fighting for kitchen staff,” Everk said.

“We’re all fighting for like the same 500 guys that are in the business,” he said.

Like Salazar, he instituted tip sharing.

“We’re eating it right now. We haven’t done a price increase, probably in two years. So I think that it’s definitely going to be warranted, but it’s just another struggle for business owners in California,” Everk said.

He is concerned that he may price himself out out of the market if the hikes are are too much for the customer. In the end, the “secret sauce” of restaurants is service, he said.

RELATED TOPICS:

DON'T MISS

Bulldogs’ Gameplan Works to Perfection Until Late 4rth Quarter

DON'T MISS

Fresno State Puts No. 9 Michigan on Upset Alert but Wolverines Prevail

DON'T MISS

Coffee Pot Fire Is 13% Contained but Grows to 10,164 Acres

DON'T MISS

CA Lawmakers Pass Landmark Bills to Atone for Racism, but Hold Off Funding

DON'T MISS

49ers Rookie WR Ricky Pearsall Shot in Attempted Union Square Robbery

DON'T MISS

Will Gov. Newsom Call a Special Session to Deal With Gas Prices?

DON'T MISS

Red Wavers Go the Extra Mile to Make It a Party Before the ‘Dogs Play Michigan

DON'T MISS

Voting Rights Under Fire in Texas: Over a Million Purged From Rolls, ACLU Warns

DON'T MISS

Bettors Banking on Eagles Resurgence, Cowboys Regression as NFL Season Begins

DON'T MISS

Abandoned Poodle Mix Adam Survives the Wild and Seeks a Forever Home

UP NEXT

Fresno State Puts No. 9 Michigan on Upset Alert but Wolverines Prevail

UP NEXT

Coffee Pot Fire Is 13% Contained but Grows to 10,164 Acres

UP NEXT

CA Lawmakers Pass Landmark Bills to Atone for Racism, but Hold Off Funding

UP NEXT

49ers Rookie WR Ricky Pearsall Shot in Attempted Union Square Robbery

UP NEXT

Will Gov. Newsom Call a Special Session to Deal With Gas Prices?

UP NEXT

Red Wavers Go the Extra Mile to Make It a Party Before the ‘Dogs Play Michigan

UP NEXT

Voting Rights Under Fire in Texas: Over a Million Purged From Rolls, ACLU Warns

UP NEXT

Bettors Banking on Eagles Resurgence, Cowboys Regression as NFL Season Begins

UP NEXT

Abandoned Poodle Mix Adam Survives the Wild and Seeks a Forever Home

UP NEXT

Labor Day Quiz: What Did Elvis Do Before He Was the ‘King of Rock ‘n’ Roll’?

David Taub,
Senior Reporter
Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email

CA Lawmakers Pass Landmark Bills to Atone for Racism, but Hold Off Funding

5 hours ago

49ers Rookie WR Ricky Pearsall Shot in Attempted Union Square Robbery

5 hours ago

Will Gov. Newsom Call a Special Session to Deal With Gas Prices?

6 hours ago

Red Wavers Go the Extra Mile to Make It a Party Before the ‘Dogs Play Michigan

6 hours ago

Voting Rights Under Fire in Texas: Over a Million Purged From Rolls, ACLU Warns

13 hours ago

Bettors Banking on Eagles Resurgence, Cowboys Regression as NFL Season Begins

17 hours ago

Abandoned Poodle Mix Adam Survives the Wild and Seeks a Forever Home

18 hours ago

Labor Day Quiz: What Did Elvis Do Before He Was the ‘King of Rock ‘n’ Roll’?

19 hours ago

Why Black Students Are Still Disciplined at Higher Rates: Takeaways From AP’s Report

19 hours ago

Top Brazilian Judge Orders Suspension of X Platform in Brazil Amid Feud With Musk

1 day ago

Bulldogs’ Gameplan Works to Perfection Until Late 4rth Quarter

ANN ARBOR, Mich. — Fresno State interim head coach Tim Skipper revealed his gameplan after Michigan’s 30-10 football victory over the ...

2 hours ago

Fresno State intermin head coach Tim Skipperl watches his team warm up during pregame of an NCAA college football game against Michigan, Saturday, Aug. 31, 2024, in Ann Arbor, Mich. (AP Photo/Jose Juarez)
2 hours ago

Bulldogs’ Gameplan Works to Perfection Until Late 4rth Quarter

Fresno State quarterback Mikey Keene throws against Michigan in the first half of an NCAA college football game, Saturday, Aug. 31, 2024, in Ann Arbor, Mich. (AP Photo/Jose Juarez)
3 hours ago

Fresno State Puts No. 9 Michigan on Upset Alert but Wolverines Prevail

A view of the Coffee Pot Fire in Tulare County California
4 hours ago

Coffee Pot Fire Is 13% Contained but Grows to 10,164 Acres

Assemblymember Isaac Bryan, right, talks to members of Coalition for a Just and Equitable California about two reparations bills in the rotunda on the last day of the legislative year Saturday, Aug. 31, 2024, in Sacramento, Calif. (AP Photo/Tran Nguyen)
5 hours ago

CA Lawmakers Pass Landmark Bills to Atone for Racism, but Hold Off Funding

Police officers secure the area and investigate the scene of a shooting at Union Square in San Francisco, Saturday, Aug. 31, 2024. (Santiago Mejia/San Francisco Chronicle via AP)
5 hours ago

49ers Rookie WR Ricky Pearsall Shot in Attempted Union Square Robbery

Gov. Gavin Newsom speaks at an event in anticipation of signing a bill on his proposed oil profit penalty plan in Sacramento on March 28, 2023. (CalMatters/ Miguel Gutierrez Jr.)
6 hours ago

Will Gov. Newsom Call a Special Session to Deal With Gas Prices?

Fresno State dancers cheer on the Bulldogs against Michigan, Saturday, Aug. 31, 2024, in Ann Arbor, Michigan.
6 hours ago

Red Wavers Go the Extra Mile to Make It a Party Before the ‘Dogs Play Michigan

13 hours ago

Voting Rights Under Fire in Texas: Over a Million Purged From Rolls, ACLU Warns

Search

Send this to a friend