Bay to Breakers, the century-old footrace known for its blend of competition, costumes, and community spirit, is adding a new sponsor aimed at capturing the voices of participants in real time.

SurveyMonkey has been named the event’s “Official Curiosity Partner,” a role that will bring real-time feedback tools to the 12-kilometer race set for Sunday, May 17, organizers said.

The partnership will allow organizers to gather input from runners, media, and other stakeholders throughout race weekend, providing insights intended to improve the participant experience at one of San Francisco’s most recognizable events.

“Every runner has a story,” said Phyllis Blanchard of Motiv Sports, which produces the race, noting the new partnership is designed to “capture and amplify” those experiences.

SurveyMonkey CEO Eric Johnson is expected to run the race alongside participants.

Bay to Breakers, first held in 1912, draws elite athletes, casual runners, families, and costumed participants across a cross-city course that stretches from the San Francisco Bay to the Pacific side of the city. The event is widely known for its festive atmosphere, creative costumes, and broad community participation.

Organizers said this year’s race will feature a new finish inside Golden Gate Park, marking a change to the traditional course.

SurveyMonkey, a platform used to collect and analyze feedback, will support multiple aspects of the event experience, including registration tools and post-race surveys, with the goal of helping organizers refine future races.

Blanchard said the added feedback capability will help preserve the race’s history while making it “more accessible, engaging and responsive for the future.”

Learn more about Bay to Breakers by clicking here.

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