Please ensure Javascript is enabled for purposes of website accessibility
What Will Happen to CNBC and MSNBC When They No Longer Have a Corporate Connection to NBC News?
gvw_ap_news
By Associated Press
Published 1 month ago on
November 21, 2024

Comcast's spinoff of CNBC and MSNBC raises questions about their future operations and relationship with NBC News. (AP File)

Share

Getting your Trinity Audio player ready...

NEW YORK — Comcast’s corporate reorganization means that there will soon be two television networks with “NBC” in their name — CNBC and MSNBC — that will no longer have any corporate connection to NBC News.

How that affects viewers of those networks, along with the people who work there, still needs to shake out. Their new corporate leader, Mark Lazarus, visited the set of MSNBC’s “Morning Joe” as the plan was being announced on Wednesday and spoke to network staff members during a morning conference call to address concerns.

Comcast is spinning off most of its cable networks, also including USA, Oxygen, E!, SYFY and the Golf Channel, into a separate company. That recognizes how streaming is considered the future and the cable networks are a drag on the bottom line.

In the space of a lifetime, the networks went from upstarts aside a legacy operation like NBC to profitable superstars to castoffs.

New Leadership and Structure

Lazarus, chairman of the NBC Universal Media Group, is becoming CEO of the newly-formed company of cable networks, temporarily dubbed “SpinCo.” Cesar Conde, who as NBC Universal News Group chairman had oversight of CNBC and MSNBC, will lose those networks from his portfolio, yet remain in charge of NBC News, NBC News Now streaming, Telemundo and the news operations of the NBC-owned local stations.

The presence of Lazarus and Anand Kini, who will be chief operating officer and chief financial officer of SpinCo, is a good sign for the new company, said Jessica Reif Ehrlich, research analyst for the Bank of America. “You can’t dismiss it as getting rid of the crappy assets, because these are talented executives,” she said.

Questions and Concerns for MSNBC

At MSNBC, questions about the future range from the simple — will it even keep its name? — to the complex.

MSNBC’s staff and studios are based in the same Rockefeller Center offices as NBC News, and it was unclear on Wednesday whether they will remain or move elsewhere, Lazarus told MSNBC employees.

MSNBC’s relationship with NBC News has caused some awkwardness, particularly as the network has become known for its stable of liberal commentators while still attached to a news division that stresses impartiality. For much of MSNBC’s broadcast day, NBC News journalists like Katy Tur, Jose Diaz-Balart, Chris Jansing and a host of reporters appear on the network.

It’s unclear whether arrangements could be made for that cross-pollination to continue — where will Steve Kornacki land, for example? — or if MSNBC will bear the expense of building out its own newsgathering operation or lean more heavily into commentary.

It’s a nervous time at MSNBC for other reasons. The network has seen a dramatic drop in viewership since Donald Trump’s election victory, although it is common that news networks that appeal primarily to one side of a political divide lose viewers when their candidates are defeated. History shows most viewers return, and MSNBC executives anticipate that.

Less clear is whether a second Trump administration will make life difficult. Trump ally Steve Bannon, on his radio show last week, sent out a specific warning to the network’s anchors and producers. “You better be worried,” he said. “You better lawyer up.”

CNBC’s Position and Future Prospects

CNBC launched in 1989, while MSNBC started in 1996. They have seemed inextricably bound with the broadcast network since, and the sharing of legal, promotional, technical and other support is something else that needs to be worked out.

With its financial concentration, CNBC has been more independent of NBC News than its cable brethren. With offices in Englewood Cliffs, N.J., its operation is even physically separate. However, NBC News often taps CNBC reporters for their business expertise on broadcast and its streaming service.

“I completely empathize with people who think this would be a bittersweet thing,” Lazarus said, according to MSNBC. “I think it’s exciting because very few times in life you get to have the opportunity to be part of what I’ll call a ‘well-funded startup.'”

Despite the old-school nature of a company of cable properties, Comcast executives are bullish on its prospects, noting that many of them produce profits individually. And there’s the potential for buying other networks undervalued by big media companies.

Andrew Ross Sorkin, host of CNBC’s “Squawk Box,” said on “Morning Joe” Wednesday that the two cable news networks produce “extraordinary profits” for Comcast that are not being reinvested in cable properties.

“If you could take that money that’s coming off of these channels and invest in the businesses as an independent entity, what will that ultimately look like”?” Sorkin asked. “Could you use that money to go make other acquisitions? Could you make investments in the business itself? That’s the big question.”

One piece of advice from Bank of America’s Ehrlich: Keep the names. “Those are pretty big brand names,” she said. “I would not advise them to change.”

RELATED TOPICS:

DON'T MISS

Americans Are Exhausted by Political News. TV Ratings and a New AP-NORC Poll Show They’re Tuning Out

DON'T MISS

How the Stock Market Defied Expectations Again This Year, by the Numbers

DON'T MISS

Fresno Is Getting Sideswiped by Next Two Rainstorms

DON'T MISS

Fresno State Gifted Two JC Football Players for Christmas

DON'T MISS

Oakland Man Dies in Christmas House Fire After Rescuing His Family

DON'T MISS

Christmas Shooting at Phoenix Airport Leaves 3 People Wounded, 1 Stabbed

DON'T MISS

US Sex-Abuse Watchdog Fires Investigator After Learning of His Arrest for Stealing Drug Money

DON'T MISS

Pro-Palestinian Activists Removed From Michigan’s Student Government

DON'T MISS

Bill Bergey, Pro Bowl Linebacker for Eagles and Bengals, Dies at 79

DON'T MISS

Mahomes Throws 3 TDs as Chiefs Clinch AFC Top Seed by Breezing Past Steelers

UP NEXT

How the Stock Market Defied Expectations Again This Year, by the Numbers

UP NEXT

Fresno Is Getting Sideswiped by Next Two Rainstorms

UP NEXT

Fresno State Gifted Two JC Football Players for Christmas

UP NEXT

Oakland Man Dies in Christmas House Fire After Rescuing His Family

UP NEXT

Christmas Shooting at Phoenix Airport Leaves 3 People Wounded, 1 Stabbed

UP NEXT

US Sex-Abuse Watchdog Fires Investigator After Learning of His Arrest for Stealing Drug Money

UP NEXT

Bill Bergey, Pro Bowl Linebacker for Eagles and Bengals, Dies at 79

UP NEXT

Mahomes Throws 3 TDs as Chiefs Clinch AFC Top Seed by Breezing Past Steelers

UP NEXT

Jackson Breaks NFL QB Rushing Record in Ravens’ Romp Over Texans

UP NEXT

Beyoncé’s Performance Highlighted Netflix’s NFL Debut on Christmas Day

Fresno State Gifted Two JC Football Players for Christmas

43 minutes ago

Oakland Man Dies in Christmas House Fire After Rescuing His Family

52 minutes ago

Christmas Shooting at Phoenix Airport Leaves 3 People Wounded, 1 Stabbed

1 hour ago

US Sex-Abuse Watchdog Fires Investigator After Learning of His Arrest for Stealing Drug Money

1 hour ago

Pro-Palestinian Activists Removed From Michigan’s Student Government

2 hours ago

Bill Bergey, Pro Bowl Linebacker for Eagles and Bengals, Dies at 79

2 hours ago

Mahomes Throws 3 TDs as Chiefs Clinch AFC Top Seed by Breezing Past Steelers

3 hours ago

Jackson Breaks NFL QB Rushing Record in Ravens’ Romp Over Texans

3 hours ago

Beyoncé’s Performance Highlighted Netflix’s NFL Debut on Christmas Day

3 hours ago

James Scores 31 in Record 19th Christmas Day Game as Lakers Hold Off Curry, Warriors

4 hours ago

Americans Are Exhausted by Political News. TV Ratings and a New AP-NORC Poll Show They’re Tuning Out

NEW YORK — As a Democrat who immersed himself in political news during the presidential campaign, Ziad Aunallah has much in common with many...

17 seconds ago

17 seconds ago

Americans Are Exhausted by Political News. TV Ratings and a New AP-NORC Poll Show They’re Tuning Out

5 minutes ago

How the Stock Market Defied Expectations Again This Year, by the Numbers

36 minutes ago

Fresno Is Getting Sideswiped by Next Two Rainstorms

43 minutes ago

Fresno State Gifted Two JC Football Players for Christmas

52 minutes ago

Oakland Man Dies in Christmas House Fire After Rescuing His Family

1 hour ago

Christmas Shooting at Phoenix Airport Leaves 3 People Wounded, 1 Stabbed

1 hour ago

US Sex-Abuse Watchdog Fires Investigator After Learning of His Arrest for Stealing Drug Money

2 hours ago

Pro-Palestinian Activists Removed From Michigan’s Student Government

Help continue the work that gets you the news that matters most.

Search

Send this to a friend