Please ensure Javascript is enabled for purposes of website accessibility
Vegan Eats Entrepreneur Opening Grab-and-Go Shop in NW Fresno
Edward Smith updated website photo 2024
By Edward Smith
Published 6 months ago on
May 21, 2024

Rappit Up owner Janna Melkonian will open her grab-and-go restaurant on Saturday, June 1. It will feature a wide variety of plant-based foods. (Special to GV Wire)

Share

Getting your Trinity Audio player ready...

If you’ve been driving past Bullard and Marks avenues you may have noticed windows at the southwest corner papered up for the past year. The owner of what will be a vegan grab-and-go restaurant is unveiling the fruits of her labor on Saturday, June 1.

“I don’t just make it to taste good, I make it so that it’s also healthy.” — Janna Melkonian, owner, Rappit Up! 

Janna Melkonian will debut Rappit Up! at 3083 W. Bullard Ave. with a ribbon cutting and food samples.

That day, she’ll also show off her plant-based tacos made with potatoes, vegan chorizo, and oyster mushrooms.

While Melkonian has been selling her eats and entrees at coffee shops and gyms for years, the new shop gives people an opportunity to grab from the cornucopia of plant-based meals she has to offer.

“I feel that you can make everything plant-based and delicious,” Melkonian said. “So, I want to bring that to the customers to show that you don’t have to get tired of plant-based meals. It’s not just a boring old salad or pasta or something like that. It could be super colorful. It could be very enticing.”

Clockwise from top-left, breakfast scramble bagel, mushroom onion cheezy mac, sweet fall salad, and rise & shine bowl. (Special to GV Wire)

Demand Powers to Decision to Open Brick and Mortar

Melkonian started selling pre-packaged meals at the hair salon she worked at in 2016. Customers and coworkers would eat while getting their hair done or on their breaks. It didn’t take long before she began home delivery.

By 2020, she was selling to gyms and coffee shops such as Kuppa Joy, Collect Coffee Bar, and Rio Acai. Melkonian thought the pandemic would shut her down as it did many of the coffee shops where she sold her wraps, salads, and pastas. Instead, her pivot to direct-to-customer sales boomed.

That demand let her know she needed a brick-and-mortar location. She thought about a dine-in restaurant, but then realized what people wanted was something faster than that.

“We do have a lot of places that you can sit down and eat at, but not many places where you can walk in, have a huge variety of items to choose from and pick a bunch of things for your whole week and go,” Melkonian said.

Storefront Enables Melkonian to Show Off Her Full Variety of Meals

Melkonian describes her food first and foremost as plant based. While also vegan, she stresses no artificial colors or foods. She focuses on whole grains, beans, legumes, fresh fruits, and veggies. But she also didn’t want customers to have to pick between healthy or delicious.

Melkonian will have breakfast, lunch, dinner, and dessert options for people looking to grab something and go. Instead of cooking everything on a Sunday and leaving it out for the week, she cooks every day. The only day the store will be closed is Thursday.

Inside the fridge, she’ll have bowls, salads, sandwiches, wraps, pastas, and soup. She has plant-based lasagnas, enchiladas, and spring rolls. She also has a wide variety of desserts.

She’ll still be doing deliveries off of her website, Rappitupfoods.com.

“I don’t just make it to taste good, I make it so that it’s also healthy,” Melkonian said.

Clockwise from top left: smokey burger grub wrap, rollin’ ricotta rolls, and buckwheat bliss bowl. (Special to GV Wire)

Cooking Is a Big Part of Melkonian’s Life

Melkonian didn’t want to limit the options at Rappit Up! to a handful of items. She admits that having so many options can be stressful, but she’s always loved serving people good food. She would be the cook for birthdays.

“I grew up loving to serve and cater to my family because I loved seeing their reactions every time I made something,” Melkonian said.

Her grandmother taught her the importance of good, healthy food.

Melkonian stresses that her food is intended for anyone trying to eat healthier.

“We’re really reaching out to nature and bringing it to you through food,” Melkonian said. “So, nothing is heavily processed. It’s naturally sourced.”

RELATED TOPICS:

DON'T MISS

Tulare County Man Arrested After Allegedly Threatening to Kill Middle School Girls, Staff

DON'T MISS

Two Fresno, Clovis Trustee Races Remain Tight. Bond Measures Passing with Growing Margins

DON'T MISS

Richardson Close to Cementing Northeast Fresno Council Race

DON'T MISS

Visalia Motorcyclist Killed in Collision on Walnut Avenue

DON'T MISS

DOGE Is a Promising Step Toward Federal Efficiency: Fareed Zakaria

DON'T MISS

Listeria Outbreak Tied to Yu Shang Food Leaves California Infant Dead and 10 People Sick

DON'T MISS

UN Expert: Myanmar’s Desperate Military Ramps Up Attacks Including Beheadings, Rapes and Torture

DON'T MISS

Christine Pelosi Leads Charge to Ensure Every Vote Counts in Tight Duarte-Gray Race

DON'T MISS

Dolly Parton’s Wish? For Fresno County Children to Read

DON'T MISS

Man Found Dead in Fresno’s Roeding Park Identified as Bay Area Resident

UP NEXT

Two Fresno, Clovis Trustee Races Remain Tight. Bond Measures Passing with Growing Margins

UP NEXT

Richardson Close to Cementing Northeast Fresno Council Race

UP NEXT

Visalia Motorcyclist Killed in Collision on Walnut Avenue

UP NEXT

DOGE Is a Promising Step Toward Federal Efficiency: Fareed Zakaria

UP NEXT

Listeria Outbreak Tied to Yu Shang Food Leaves California Infant Dead and 10 People Sick

UP NEXT

UN Expert: Myanmar’s Desperate Military Ramps Up Attacks Including Beheadings, Rapes and Torture

UP NEXT

Christine Pelosi Leads Charge to Ensure Every Vote Counts in Tight Duarte-Gray Race

UP NEXT

Dolly Parton’s Wish? For Fresno County Children to Read

UP NEXT

Man Found Dead in Fresno’s Roeding Park Identified as Bay Area Resident

UP NEXT

Fresno Authorities Search for Domestic Violence Suspect Considered Armed and Dangerous

Edward Smith,
Multimedia Journalist
Edward Smith began reporting for GV Wire in May 2023. His reporting career began at Fresno City College, graduating with an associate degree in journalism. After leaving school he spent the next six years with The Business Journal, doing research for the publication as well as covering the restaurant industry. Soon after, he took on real estate and agriculture beats, winning multiple awards at the local, state and national level. You can contact Edward at 559-440-8372 or at Edward.Smith@gvwire.com.

Visalia Motorcyclist Killed in Collision on Walnut Avenue

7 hours ago

DOGE Is a Promising Step Toward Federal Efficiency: Fareed Zakaria

8 hours ago

Listeria Outbreak Tied to Yu Shang Food Leaves California Infant Dead and 10 People Sick

9 hours ago

UN Expert: Myanmar’s Desperate Military Ramps Up Attacks Including Beheadings, Rapes and Torture

9 hours ago

Christine Pelosi Leads Charge to Ensure Every Vote Counts in Tight Duarte-Gray Race

9 hours ago

Dolly Parton’s Wish? For Fresno County Children to Read

9 hours ago

Man Found Dead in Fresno’s Roeding Park Identified as Bay Area Resident

11 hours ago

Fresno Authorities Search for Domestic Violence Suspect Considered Armed and Dangerous

11 hours ago

NBA Memo to Players Warns About Organized Home Break-Ins

11 hours ago

Fresno School Employees Say District’s Job Shifts Endanger Kids and Staff

11 hours ago

Tulare County Man Arrested After Allegedly Threatening to Kill Middle School Girls, Staff

A Strathmore man was arrested Thursday after authorities say he threatened to kill students and staff at Strathmore Middle School, the Tular...

7 hours ago

Jason Mitchell, 43, of Strathmore, was arrested for allegedly threatening to kill students and staff at Strathmore Middle School. (Tulare County SO)
7 hours ago

Tulare County Man Arrested After Allegedly Threatening to Kill Middle School Girls, Staff

7 hours ago

Two Fresno, Clovis Trustee Races Remain Tight. Bond Measures Passing with Growing Margins

7 hours ago

Richardson Close to Cementing Northeast Fresno Council Race

7 hours ago

Visalia Motorcyclist Killed in Collision on Walnut Avenue

8 hours ago

DOGE Is a Promising Step Toward Federal Efficiency: Fareed Zakaria

9 hours ago

Listeria Outbreak Tied to Yu Shang Food Leaves California Infant Dead and 10 People Sick

9 hours ago

UN Expert: Myanmar’s Desperate Military Ramps Up Attacks Including Beheadings, Rapes and Torture

9 hours ago

Christine Pelosi Leads Charge to Ensure Every Vote Counts in Tight Duarte-Gray Race

Help continue the work that gets you the news that matters most.

Search

Send this to a friend