Please ensure Javascript is enabled for purposes of website accessibility
Caitlin Clark Is Set to Sign a New Nike Deal Valued at $28 Million Over 8 Years, Reports Say
gvw_ap_news
By Associated Press
Published 1 month ago on
April 23, 2024

Caitlin Clark, the most prolific scorer in NCAA Division I history, is set to sign a record-breaking $28 million contract with Nike, marking a significant milestone in women's basketball. (AP/Darron Cummings)

Share

Getting your Trinity Audio player ready...

Caitlin Clark appears to be on the cusp of setting another record.

The most prolific scorer in NCAA Division I history and the No. 1 overall pick in the WNBA draft will continue her association with Nike by signing a $28 million contract that spans eight years and includes a signature shoe.

The Wall Street Journal and The Athletic reported the pending deal, citing unnamed people familiar with the negotiations between the sportswear giant and Clark’s agents.

Excel Sports Management, which represents Clark, and Nike did not immediately respond to requests for comment.

Previous Deal and New Contract

Clark’s initial name, image and likeness deal, signed in 2022, expired at the end of the 2023-24 season.

The new deal would be the richest sponsorship contract for a women’s basketball player.

Under Armour and Adidas also participated in contract discussions with Clark’s team in February. Puma also showed some interest but walked away when told the bidding would start at $3 million per year.

Clark received offers of $16 million over four years from Under Armour and $6 million over four years from Adidas, with both including a signature shoe.

Clark earned about $3 million in NIL money at Iowa with deals she has had with State Farm, Gatorade and others.

Clark’s agents were working on the new Nike contract even before she announced she would turn pro instead of return to Iowa for a fifth season under the COVID-19 exemption offered to players in college during the 2020 pandemic season.

After averaging 31.6 points and leading the Hawkeyes to a second straight national championship game, Clark was drafted No. 1 by the Indiana Fever on April 15. She’ll earn a $76,000 salary as a rookie.

She’s been the main driver for the dramatic uptick in women’s basketball interest with her mix of deep 3-point shots, flashy thread-the-needle passes and overall court presence. A women’s basketball-record 18.9 million viewers watched Iowa’s loss to South Carolina in the NCAA title game, and a WNBA-record 2.45 million watched the draft.

Of the Fever’s 40 games this season, 36 will be nationally televised, and ticket sales have skyrocketed around the league.

Her marketability is enhanced by her polished performances in media settings, and her surprise appearance on “Saturday Night Live” two weeks ago was widely acclaimed and exposed her to an even wider audience.

Nike’s Commitment and Clark’s Future

The reported eight-year contract with Nike shows the sportswear giant’s commitment. At 22, Clark could play well over a decade in the WNBA and she could be on the U.S. roster for the Olympics in Paris this year, in Los Angeles in 2028 and Brisbane, Australia, in 2032.

RELATED TOPICS:

DON'T MISS

Former Fresno Farm Water Manager Pleads Guilty to Federal Water Theft Conspiracy

DON'T MISS

Local Dealership Family Buys Fresno Infiniti. Where Is It Going?

DON'T MISS

California Bill Would End ‘Gender Police’ Reports From Public Schools to Parents

DON'T MISS

Councilmembers Want Answers on Lawsuit. We Have Them.

DON'T MISS

Fresno Toddler Receives Support With a Donated Mobility Ramp

DON'T MISS

Fresno Catholic Diocese Will File Bankruptcy Because of Sexual Abuse Claims: Bishop Brennan

DON'T MISS

Storm Damage Forces Removal of US-Built Gaza Pier for Repairs

DON'T MISS

Lexi Thompson, a 15-Time Winner on the LPGA Tour, Is Retiring From Full-Time Golf at 29

DON'T MISS

Trump Prosecutor Emphasizes ‘Cover-Up’ in Closing Arguments; Defense Targets Key Witness

DON'T MISS

Clovis Detectives Quickly Arrest Suspects in Construction Equipment Theft at Church

UP NEXT

Local Dealership Family Buys Fresno Infiniti. Where Is It Going?

UP NEXT

Councilmembers Want Answers on Lawsuit. We Have Them.

UP NEXT

Fresno Toddler Receives Support With a Donated Mobility Ramp

UP NEXT

Fresno Catholic Diocese Will File Bankruptcy Because of Sexual Abuse Claims: Bishop Brennan

UP NEXT

Storm Damage Forces Removal of US-Built Gaza Pier for Repairs

UP NEXT

Lexi Thompson, a 15-Time Winner on the LPGA Tour, Is Retiring From Full-Time Golf at 29

UP NEXT

Clovis Detectives Quickly Arrest Suspects in Construction Equipment Theft at Church

UP NEXT

Albert Ruddy, Oscar-Winning Producer of ‘the Godfather’ and ‘Million Dollar Baby,’ Dies at 94

UP NEXT

Who Bears Some Blame for High CA Gas Prices? Look in the Mirror

UP NEXT

Israeli Strikes Kill 37 Palestinians Near Gaza’s Rafah as Offensive Expands

Councilmembers Want Answers on Lawsuit. We Have Them.

9 hours ago

Fresno Toddler Receives Support With a Donated Mobility Ramp

10 hours ago

Fresno Catholic Diocese Will File Bankruptcy Because of Sexual Abuse Claims: Bishop Brennan

10 hours ago

Storm Damage Forces Removal of US-Built Gaza Pier for Repairs

11 hours ago

Lexi Thompson, a 15-Time Winner on the LPGA Tour, Is Retiring From Full-Time Golf at 29

12 hours ago

Trump Prosecutor Emphasizes ‘Cover-Up’ in Closing Arguments; Defense Targets Key Witness

12 hours ago

Clovis Detectives Quickly Arrest Suspects in Construction Equipment Theft at Church

12 hours ago

Fresno ‘Flirts’ with Hot Weather. When Will Triple Digits Arrive?

13 hours ago

Albert Ruddy, Oscar-Winning Producer of ‘the Godfather’ and ‘Million Dollar Baby,’ Dies at 94

13 hours ago

Who Bears Some Blame for High CA Gas Prices? Look in the Mirror

13 hours ago

Former Fresno Farm Water Manager Pleads Guilty to Federal Water Theft Conspiracy

Dennis Falaschi — indicted two years ago in an alleged $25 million federal water theft — pleaded guilty to a single count of conspiring to s...

7 hours ago

7 hours ago

Former Fresno Farm Water Manager Pleads Guilty to Federal Water Theft Conspiracy

8 hours ago

Local Dealership Family Buys Fresno Infiniti. Where Is It Going?

8 hours ago

California Bill Would End ‘Gender Police’ Reports From Public Schools to Parents

9 hours ago

Councilmembers Want Answers on Lawsuit. We Have Them.

10 hours ago

Fresno Toddler Receives Support With a Donated Mobility Ramp

10 hours ago

Fresno Catholic Diocese Will File Bankruptcy Because of Sexual Abuse Claims: Bishop Brennan

11 hours ago

Storm Damage Forces Removal of US-Built Gaza Pier for Repairs

12 hours ago

Lexi Thompson, a 15-Time Winner on the LPGA Tour, Is Retiring From Full-Time Golf at 29

MENU

CONNECT WITH US

Search

Send this to a friend