One year ago, on July 1, Fresno State basketball stars Haley and Hanna Cavinder officially ushered in college sports’ name, image and likeness era, inking sponsorships with Boost Mobile and Six Star Pro Nutrition at 12:01 a.m. Eastern—the first minute that active NCAA athletes had ever been permitted to sign endorsement deals.

Now, with 5 million followers on social media and a new home at the University of Miami after announcing in April that they were transferring, the Cavinder twins are still leading the way.

Forbes estimates that the Cavinders have booked a total of $1.7 million in deals before taxes and agents’ fees, including cash they have not yet collected.