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Frida Café's Lease of Water Tower Is More Than Meets the Eye
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By David Taub, Senior Reporter
Published 2 years ago on
January 28, 2022

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When Frida Café closed its downtown Fresno location last year, it eyed moving to the Historic Water Tower. Now, with a lease approved by the Fresno City Council, it could reopen in the fall.

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David Taub

Politics 101

At first glance, it appears Frida Café is getting a great deal for the 771 square foot of city-owned real estate — just $1 a square foot. A real state expert Politics 101 asked says downtown real estate normally goes for $1.12 to more than $1.75 a square foot.

As Councilman Miguel Arias — who represents downtown Fresno — explained, the trade off is Frida Café will have the responsibility to maintain the restrooms open to the public. Arias also said the water tower experienced vandalism and the homeless using it during the pandemic.

“We’re talking about the buildings that are just sitting there, they’re just sitting there. I’m willing to put my time and effort — because we all know that I could go open somewhere else and be a whole lot easier. A whole lot easier. But I do this because I care. I care about this building,” owner Albee Sanchez told the city council.

“No one has ever showed interest in this building before other than people who sleep there at night. And it’s sad, but it’s true. I’m making a wholehearted effort to care for our history, our buildings. I included my business model to care for this building that is so important to me. We can’t overlook that. We finally have someone coming to you and saying, I’m going to save our history with my business. Let’s make it happen,” Sanchez said.

Also in Politics 101


  • Details on the Frida lease.
  • Fresno soccer park clears a goal.
  • What else happened at Fresno City Council.
  • New chief of staff for council president.

Lease Details

The Fresno City Council approved, 7-0, a three-year lease with the coffee shop for $9,252 a year.

When plans were revealed last year to open the water tower for private commerce, Arias said they only received one inquiry, from the Frida Café.

The city did not solicit a request for proposal. City Attorney Douglas Sloan explained that is only required for space greater than 20,000 square feet.

The coffee shop plans to hold its first event for Art Hop next month, but may not be fully open until the fall. The city still has work to do on the exterior and interior of the building.

Other city leases to outside groups vary. Private companies pay $500-$750 a month, with the tenant responsible for utilities. Both the Fresno Arts Council and Amtrak pay $1 a year.

Southeast Fresno Soccer Clears Goal

The Fresno City Council voted to advance a future soccer park in southeast Fresno. By a 7-0 vote, the city will apply for a state grant for the proposed 49-acre park at Peach and Butler avenues. The city manager was also tasked with finding other funding options.

The federal government granted the city the land in 2006 on the condition that it be maintained as a public park. The plan is to use the area as a recreational soccer hub.

Several spoke in support of the plan, including Fresno Unified board president Valerie Davis.

Rendering of a proposed soccer park in southeast Fresno. (City of Fresno)

Other Council Action

— Approved 7-0 on the consent calendar to purchase motels to provide temporary homeless shelter. The city will pay $3.3 million for 56-room The Ambassador Inn at 1804 W. Olive Ave. and $2.4 million for the 51-room The Villa Motel at 817 N. Parkway Drive. Tim Orman, Mayor Jerry Dyer’s chief of staff, said the price is below appraisal.

— Two weeks ago, a debate about purchasing a shade structure at Woodward Park led to light sniping between City Councilman Tyler Maxwell and now-outgoing City Manager Thomas Esqueda. On Thursday, the council voted 7-0 to approve the $297,750 agreement without discussion.

New Chief of Staff for Esparza

Araceli Garcia Munoz

Fresno City Council President Nelson Esparza announced a change in his staff. Araceli Garcia Munoz will serve as the new head of Esparza’s office. She comes from the office of Gov. Gavin Newsom.

She replaces Aida Macedo, an attorney by trade, who will return to private practice.

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David Taub,
Senior Reporter
Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email

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