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“Interesting if True”: A Factor That Helps Explain Why People Share Misinformation

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The study sought to capture if individuals shared news for accuracy or just because it was more interesting. (Shutterstock)
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A new study in Digital Journalism explores the concept of interestingness-if-true — the quality of how interesting a piece of news would be if it were true — and testing how it might be connected to other factors that help explain why people might share news online, true or otherwise.

Read More at NiemanLab

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