Please ensure Javascript is enabled for purposes of website accessibility
Fresno Wants to Watch You as You Park at the Park
David Website Replacement
By David Taub, Senior Reporter
Published 4 years ago on
July 14, 2021

Share

Update, 7/15/21: the Fresno City Council approved installing vehicle license plate readers at Roeding and Woodward parks by a 6-0 vote. Councilman Garry Bredefeld was not present, as he is out of town.

Original story:

Fresno officials wants to implement new parking technology for visitors at two of the city’s largest public parks.

Under the plan, vehicle license plate readers could soon replace live attendants in payment booths at both Woodward Park and Roeding Park.

Councilman Miguel Arias says eliminating human interaction would eliminate traffic jams at the entrances to regional parks and allow for more entry points.

“It’s going to reduce the amount of pollution generated by all these cars idling to get in and it’s going to improve the customer experience,” Arias said.

Park Visitors Want Better Process, City Says

Parkgoers asked for an easier way to enter the parks, said city planning director Jennifer Clark.

“One of the things that was identified by our customers was bottlenecks and the dissatisfaction of wait times and confusing operational hours. And then from an operational perspective, is it reduces our labor costs of a third party operating the … entrance,” Clark said.

The Fresno City Council approved a contract for license plate readers with Vigilant Solutions in September 2020 for $217,341, as part of a larger parking technology contract.

An amendment to the contract to allow for readers to be used at the regional parks will be discussed at Thursday’s City Council meeting.

How the License Plate System Works

Instead of waiting in line to pay a booth attendant, drivers would enter the park and pay the $5 per car entry fee at a kiosk or on a mobile phone app. Entering the car’s license plate number, or a code for an annual parking pass, is required. There is no entry fee for pedestrians or bicyclists.

Kiosks would be spread throughout the parks allowing “a more efficient flow for the customer,” Clark said.

The vehicle license reader would record the license plate number of each car that enters the park. It would sync with the license plate information provided when the entry fee is paid.

If the entry fee isn’t paid within a designated grace period — a city official estimated a time of 30 minutes to allow for things like pick ups/drop offs — a parking officer would be notified.

Citations would then be physically delivered to cars that are in violation.

Privacy Concerns Raised

The growing reliance on license plate reader technology has raised privacy concerns for groups like the Electronic Frontier Foundation.

They want to know how long license plate information will be retained and if that information will be shared.

“There are laws on the books in California that say (license plate data) should not be shared across state lines or with entities that aren’t law enforcement agencies. And so as long as that sharing is going on, we’re going to have a problem with that,” said Beryl Lipton, an EFF investigative researcher.

Clark said that the city’s vendor, Vigilant Solutions, will use methods to secure the database.

“The license plate readers are meant only to read the license plate. No personal, identifiable information about the customer is taken or stored. The system does not have access to registered individual’s information. It is  literally a license plate reader,” Clark said.

Clark said it is not the intent for law enforcement to have access to the license plate reader information.

“That is not envisioned with this particular program. So it is intended specifically to to track parking,” Clark said.

The database would be cleared daily, Clark said.

Past Experience at Fresno Police Department

The city has been admonished before for not protecting its stored data on vehicle license plates.

In 2020, California’s state auditor criticized the Fresno Police Department for not doing enough to protect the privacy of the database.

Then-chief Andrew Hall said he would implement the auditor’s suggestions to make the database more secure. The department was not accused of wrongdoing.

Lipton wants the city to establish absolute boundaries on how they use the license plate information. That includes the sharing of information with law enforcement and the vendor’s sharing of customer information with others.

“I’m going to remain skeptical that it couldn’t ultimately find its way into a database that wasn’t the way it was initially intended for. Because we’ve seen that happen in police departments all across the country and with license plate readers, both held by law enforcement and by other entities,” Lipton said.

Councilmembers Say Security is Critical

Councilmembers are also interested in making sure license plate information is kept safe and private.

“My only concern is who has access to information, what the security protocols for the information and what confidentiality standards are we going to follow and adhere to,” Arias said.

Councilmember Tyler Maxwell likes the new technology, and compares it to the Fastrak program used in the Bay Area for collecting bridge and road tolls. But, he wants information to be kept safe.

“The the privacy and security will be a top issue for me and something I’ll be looking over closely as this technology is implemented. And any signs that this information is being abused, I would personally be willing to bring forward a resolution to get rid of that technology if it does prove to be a substantial violation of people’s privacy,” Maxwell said.

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

Lady Gaga to Draw 1.6 Million Fans to Copacabana, Boosting Brazilian Airlines and Rio’s Economy

DON'T MISS

Fresno County Authorities Search for Missing Woman Last Seen at Huntington Lake

DON'T MISS

Russian Drones Hit Apartment Block in Ukraine’s Kharkiv, 46 Hurt

DON'T MISS

Trump Administration Asks Supreme Court to Let DOGE Access Social Security Systems

DON'T MISS

Visalia Police to Hold DUI Checkpoint Friday

DON'T MISS

Valley Crime Stoppers’ Most Wanted Person of the Day: Dexter Marvin Francis

DON'T MISS

Fresno Police Arrest Suspect Linked to Nine-Round Shooting

DON'T MISS

Hundreds Rally in Fresno for Immigrant Rights

DON'T MISS

Visalia Man Arrested Again in Child Exploitation Case After National Tip

DON'T MISS

Fresno State Announces 2025 Undergraduate Deans’ Medalists

UP NEXT

Trump Administration Asks Supreme Court to Let DOGE Access Social Security Systems

UP NEXT

Valley Crime Stoppers’ Most Wanted Person of the Day: Dexter Marvin Francis

UP NEXT

Hundreds Rally in Fresno for Immigrant Rights

UP NEXT

Fresno State Announces 2025 Undergraduate Deans’ Medalists

UP NEXT

Fresno’s Downtown Kern Street Market Set for Return. Get Your Produce Baskets Ready

UP NEXT

Retired Madera County Sheriff Edward Bates Dies at 99

UP NEXT

Trump Says Harvard University’s Tax-Exempt Status Will Be Revoked

UP NEXT

Trump’s Budget Includes $3.2 Billion for World Bank’s Fund for Poorest Countries

UP NEXT

Clovis Police Still Searching for Suspect in McDonald’s Killing of Caleb Quick

UP NEXT

Trump Requests $893 Billion for National Defense, Flat Versus 2025

David Taub,
Senior Reporter
Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email

Trump Administration Asks Supreme Court to Let DOGE Access Social Security Systems

5 hours ago

Visalia Police to Hold DUI Checkpoint Friday

5 hours ago

Valley Crime Stoppers’ Most Wanted Person of the Day: Dexter Marvin Francis

5 hours ago

Fresno Police Arrest Suspect Linked to Nine-Round Shooting

6 hours ago

Hundreds Rally in Fresno for Immigrant Rights

6 hours ago

Visalia Man Arrested Again in Child Exploitation Case After National Tip

6 hours ago

Fresno State Announces 2025 Undergraduate Deans’ Medalists

6 hours ago

Familiar Husband-and-Wife-Duo Bring Thai Food to Northeast Fresno

7 hours ago

Fresno’s Downtown Kern Street Market Set for Return. Get Your Produce Baskets Ready

7 hours ago

Retired Madera County Sheriff Edward Bates Dies at 99

7 hours ago

Lady Gaga to Draw 1.6 Million Fans to Copacabana, Boosting Brazilian Airlines and Rio’s Economy

SAO PAULO (Reuters) – Brazilian airlines are enjoying a boost as fans from all over the country fly to Rio de Janeiro ahead of a free ...

3 hours ago

A drone view shows the stage for Lady Gaga's free concert on Copacabana beach in Rio de Janeiro, Brazil May 2, 2025. (REUTERS/Janaina Quinnet)
3 hours ago

Lady Gaga to Draw 1.6 Million Fans to Copacabana, Boosting Brazilian Airlines and Rio’s Economy

4 hours ago

Fresno County Authorities Search for Missing Woman Last Seen at Huntington Lake

Firefighter work at the site of a Russian strike, amid Russia's attack on Ukraine, in Kharkiv, Ukraine, May 2, 2025. (Press service of the State Emergency Service of Ukraine in Kharkiv region/Handout via REUTERS)
5 hours ago

Russian Drones Hit Apartment Block in Ukraine’s Kharkiv, 46 Hurt

Elon Musk flashes his T-shirt that reads "DOGE" to the media as he walks on South Lawn of the White House, in Washington, March 9, 2025. (AP File)
5 hours ago

Trump Administration Asks Supreme Court to Let DOGE Access Social Security Systems

The Visalia Police Department will hold a DUI checkpoint Friday, May 2, 2025, to promote public safety and remove impaired drivers from the road. (Visalia PD)
5 hours ago

Visalia Police to Hold DUI Checkpoint Friday

Dexter Marvin Francis is Valley Crime Stoppers' Most Wanted Person of the Day for May 2, 2025. (Valley Crime Stoppers)
5 hours ago

Valley Crime Stoppers’ Most Wanted Person of the Day: Dexter Marvin Francis

Steven Gonzales, who is on probation, was arrested for an April shooting after police identified him through a traffic stop and surveillance footage on Thursday, May 1, 2025. (Fresno PD)
6 hours ago

Fresno Police Arrest Suspect Linked to Nine-Round Shooting

6 hours ago

Hundreds Rally in Fresno for Immigrant Rights

Help continue the work that gets you the news that matters most.

Search

Send this to a friend