Please ensure Javascript is enabled for purposes of website accessibility
Fresno Public TV CEO Challenges Critics 'Sneering from the Sidelines'
NANCY WEBSITE HEADSHOT 1
By Nancy Price, Multimedia Journalist
Published 4 years ago on
July 8, 2021

Share

The ValleyPBS board of directors voted Wednesday to hire a local search firm to find a permanent CEO for the non-profit public TV station that has recently come under criticism from former top executives and others.

Interim CEO Jeff Aiello, who attended the meeting remotely, has made it clear that he wants the job on a permanent basis. Aiello said he was unable to attend in person because he was recovering from an illness.

It was his first board meeting since his appointment to the interim position in May.

Jeff Aiello, ValleyPBS Interim CEO

Concerns Voiced Over Programming and Turnover

In comments to the board, Aiello called out those who have penned published opinion pieces over the past three months criticizing the station’s recent productions as biased toward agriculture interests and raising concerns about the turnover of CEOs — five, including an interim CEO, in the past four years.

Aiello said the opinion pieces were uninformed and factually wrong, and he rejected their assertions that ValleyPBS-produced programming has been too heavily weighted toward ag interests, including “American Grown: My Job Depends on Ag.” The Emmy nominated series is similar in name to a pro-farming website and Facebook group.

“In fact, the ag series is so well done and balanced that PBS stations in Los Angeles, San Francisco, Sacramento and Redding, California are all now airing it, or are about to,” he said. “When’s the last time an ag series produced here at Valley PBS was picked up by nearly all the other PBS stations in California? Hint: Never.”

The former execs said they also were concerned about the large number of station employees who either were laid off or resigned over the past few years, and about the board’s small size. The board bylaws say that the board should be 16 members, not seven as it reportedly is now.

But Aiello said people who don’t like the direction the station has been taking should be engaging in conversation, not criticism.

“Instead of writing another op-ed piece, come on down to the station, meet with Nancy (new chief operating officer Nancy Borjas) and I, talk to the staff, see and feel the morale boost that is happening here right now, be a part of the success of ValleyPBS instead of someone sneering about it from the sidelines, eroding your strong legacies of service to the station.”

Two Former Leaders Among Those Sounding Alarm

Six of the seven board members were present at Wednesday’s meeting held in the station’s downtown headquarters, with the public watching via Zoom, and voted unanimously to approve the station’s annual budget. It usually is approved at a June board meeting prior to the start of the fiscal year, but the June 17 meeting was postponed due to “illness.”

The postponement came after former and longtime station CEO Colin Dougherty’s opinion piece surfaced, the second of three raising concerns. The first was published in May and was written by former chief financial officer Phyllis Brotherton, who served several stints as interim CEO, and the third was published this week and authored by Doug Morris, a longtime member of the station’s Citizens Advisory Board.

All three called for the community to get more involved in the station and in oversight of the board and its decisions, including hiring a new CEO.

Attributes of New CEO

Kathy Bray, president of the Fresno-based search firm Denham Resources, talked with board members about what they wanted to see in the station’s next chief executive. Board members talked about whether candidates would need prior experience running a nonprofit or working for a public television station, whether they needed to be bilingual in English and Spanish, and whether they could commute from out of state or work remotely.

Bray said she would recommend that the CEO be locally based to be available for community events, to fundraise, and to handle other duties.

Nancy Borjas, ValleyPBS COO

Bray remained in the room during the board’s discussion and unanimous vote to hire Denham to conduct an executive search. The amount of the contract was not immediately available.

$4.4 Million Budget Approved

The station’s $4.4 million spending plan for the 2021-22 fiscal year is reliant on station’s ability — under Aiello’s leadership — to meet fundraising goals.

Aiello outlined to the board his plans for creating additional programming for ValleyPBS, adding that he intends to continue looking for stories about the Valley’s biggest economic driver, agriculture.

Borjas said the station will need to hire contract workers to produce the station’s local content because not many technical employees remain on staff now.

Borjas also introduced two employees of the National Educational Telecommunications Association, which has been hired to provide accounting and other services that were previously done by station staff.

Those services include assisting with the CEO search for ValleyPBS, a NETA representative said.

RELATED TOPICS:

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

Newsom Wants to Bypass Trump Tariffs With Direct CA Trade Deals

DON'T MISS

Markets Plunge With S&P 500 Down 6% and Dow Down 2,200 After China Retaliates

DON'T MISS

Fresno Police Searching for Missing 12-Year-Old Girl

DON'T MISS

Madera Community College Unveils New Multicultural and Veterans Center

DON'T MISS

Fusion Energy Race Is On. Two Local Lawmakers Want California to Lead the Way

DON'T MISS

Saturday’s Spring Fest to Showcase Free, Low-Cost Activities for Fresno Kids

DON'T MISS

LA County Reaches $4 Billion Agreement to Settle Sexual Abuse Claims at Juvenile Facilities

DON'T MISS

Fresno Man Sentenced to 14 Years in Prison for Deadly Marijuana DUI Crash

DON'T MISS

Judge Says US Must Return Maryland Man Who Was Mistakenly Deported to El Salvador Prison

DON'T MISS

These Fresno First-Graders Are Topping Their Peers in Reading

UP NEXT

Fresno Man Sentenced to 14 Years in Prison for Deadly Marijuana DUI Crash

UP NEXT

Fresno Burial Ceremony to Honor Five Abandoned Babies Set for Saturday

UP NEXT

Camalah Saleh Cruises to Win in Stormy Fresno State Student Elections

UP NEXT

If ex-Bitwise CEOs Behave in Prison, How Much Less Time Will They Serve?

UP NEXT

Get Off the Phone! Fresno Police Target Distracted Driving

UP NEXT

The NBA’s Playoff Chase Enters Its Final Days. Here’s a Look at What’s Happening

UP NEXT

USC’s JuJu Watkins Named AP Player of the Year After Historic Sophomore Season

UP NEXT

Dodgers’ Freddie Freeman Lands on Injured List Following Fall in His Shower at Home

UP NEXT

How Trump’s Latest Tariffs Could Affect Your Wallet

UP NEXT

Curry Scores 37 Points and Warriors Beat Lakers in a Potential First-Round Playoff Preview

Nancy Price,
Multimedia Journalist
Nancy Price is a multimedia journalist for GV Wire. A longtime reporter and editor who has worked for newspapers in California, Florida, Alaska, Illinois and Kansas, Nancy joined GV Wire in July 2019. She previously worked as an assistant metro editor for 13 years at The Fresno Bee. Nancy earned her bachelor's and master's degrees in journalism at Northwestern University's Medill School of Journalism. Her hobbies include singing with the Fresno Master Chorale and volunteering with Fresno Filmworks. You can reach Nancy at 559-492-4087 or Send an Email

Madera Community College Unveils New Multicultural and Veterans Center

9 hours ago

Fusion Energy Race Is On. Two Local Lawmakers Want California to Lead the Way

10 hours ago

Saturday’s Spring Fest to Showcase Free, Low-Cost Activities for Fresno Kids

10 hours ago

LA County Reaches $4 Billion Agreement to Settle Sexual Abuse Claims at Juvenile Facilities

11 hours ago

Fresno Man Sentenced to 14 Years in Prison for Deadly Marijuana DUI Crash

11 hours ago

Judge Says US Must Return Maryland Man Who Was Mistakenly Deported to El Salvador Prison

11 hours ago

These Fresno First-Graders Are Topping Their Peers in Reading

12 hours ago

Fresno Burial Ceremony to Honor Five Abandoned Babies Set for Saturday

12 hours ago

Visalia Man Arrested for Soliciting Sex From Minor in Kingsburg

13 hours ago

Camalah Saleh Cruises to Win in Stormy Fresno State Student Elections

14 hours ago

Newsom Wants to Bypass Trump Tariffs With Direct CA Trade Deals

Gov. Gavin Newsom on Friday asked exporting countries worldwide to spare California their retaliatory tariffs, saying he plans to pursue dir...

9 hours ago

9 hours ago

Newsom Wants to Bypass Trump Tariffs With Direct CA Trade Deals

Specialist Anthony Matesic works on the floor of the New York Stock Exchange, Friday, April 4, 2025. (AP/Richard Drew)
9 hours ago

Markets Plunge With S&P 500 Down 6% and Dow Down 2,200 After China Retaliates

Fresno police are searching for Unique Hernandez, 12, last seen on Friday, April 4, 2025, near Inyo Street and Maple Avenue, wearing all black clothing and carrying a black backpack. (Fresno PD)
9 hours ago

Fresno Police Searching for Missing 12-Year-Old Girl

9 hours ago

Madera Community College Unveils New Multicultural and Veterans Center

10 hours ago

Fusion Energy Race Is On. Two Local Lawmakers Want California to Lead the Way

10 hours ago

Saturday’s Spring Fest to Showcase Free, Low-Cost Activities for Fresno Kids

11 hours ago

LA County Reaches $4 Billion Agreement to Settle Sexual Abuse Claims at Juvenile Facilities

Antonio de Jesus Orozco Montes Deoca, 30, was sentenced on Friday, March 4, 2025, to 14 years and 8 months in prison for a deadly marijuana DUI crash in 2022 that killed one woman and injured four others. (GV Wire Composite)
11 hours ago

Fresno Man Sentenced to 14 Years in Prison for Deadly Marijuana DUI Crash

Help continue the work that gets you the news that matters most.

Search

Send this to a friend