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Tatarian Name for New Fresno School Is Runaway Community Choice
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By Nancy Price, Multimedia Journalist
Published 3 years ago on
May 17, 2021

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Veteran newsman and Fresno native Roger Tatarian is the overwhelming community favorite to be the namesake of Fresno Unified’s new alternative education campus at Ventura Avenue and 10th street.

The question now is whether the seven trustees will follow the community’s will when voting Wednesday to name the southeast Fresno campus.

Out of the 1,667 nominations for individuals or geographical places that the district received in a community survey, 925 were for Tatarian, according to an audit of the district’s count conducted by GV Wire.

Tatarian rose through the ranks of United Press International and eventually headed the organization as editor-in-chief, and who also helped train many journalism students as an instructor at Fresno State after his retirement from UPI. His name’s spelling was mangled by nominators who wrote his name in a variety of ways that included Tararian, Tartian, Tataraom, and even Tatarisn.

Dolphas Trotter, a longtime Fresno Unified administrator who served in 2000 as interim superintendent, received 120 nominations, including a few with misspellings; Francine and Murray Farber, local philanthropists whose good works include underwriting the Steve’s Scholars program for Tehipite Middle School students, received 88 nominations; and Holland Locker, another longtime Fresno Unified administrator, got 68 nominations.

One nominator split the difference and said the campus should be named for Francine Farber-Roger Tatarian.

Fresno Unified School Board bylaws, which state that schools may be named for individuals, living or dead, who have made outstanding contributions to the county or community or who are of significance on a state, national, or worldwide basis, or the geographic area in which the school is located.

District Withheld Information

Fresno Unified released the nomination tally information Monday morning after receiving public records requests from local media organizations that included GV Wire.

The agenda support material for Wednesday’s School Board meeting had listed all 149 of the nominated names but had provided no specific tallies. The district said then that the frontrunners were the Farbers, Locker, Tatarian, and Trotter, who had all received 65 or more nominations.

Tatarian died in 1995, Trotter in 2009, and Locker in 2019.

Trustee Terry Slatic told GV Wire on Monday that trustees were previously provided the nomination numbers, and he expected that the district would release them. But Slatic said that district officials decided not to release the actual numbers because they had not been released on prior school namings.

That decision, he said sarcastically, “speaks volumes to the massive professionalism of the communications office of Fresno Unified School District.”

Slatic said he would support the will of the community in naming the new school.

District spokeswoman Amy Idsvoog and chief of staff David Chavez said later Monday that only Slatic got the numbers, and only because he requested them.

Chavez said he gave Slatic an estimate of the totals after the survey closed on May 7. And Idsvoog said the School Board has not been provided specific numbers from community nominations in recent school namings, including Gaston Middle and Juan Felipe Herrera Elementary.

Community Naming Supporters

Supporters of naming the 12.8-acre site for Tatarian say he had significant impact locally and globally, and they note that Fresno Unified has no schools named after Armenian Americans, who represent a sizable portion of the city’s population.

Supporters of the Farbers point to their work on behalf of children, the arts, and education as well as the generosity of their philanthropic efforts. Steve’s Scholars, named after their late son Steve Farber, provides college scholarships to Tehipite students who maintain their grades, attendance and do community service, and who graduate from a Fresno Unified high school.

The Farbers and the district started Steve’s Scholars in 2012. The Farbers opened Mike’s Books as free onsite libraries at two Fresno Housing communities in honor of their late son Mike, and also started “Fifth Grade on Broadway” to expose Fresno Unified fifth graders to professional theater productions.

The Farbers’ nomination was supported by the Fresno City Council in a resolution proposed by council president Luis Chavez, a former Fresno Unified trustee and husband of current trustee Elizabeth Jonasson Rosas, who represents the Roosevelt area.

The Roosevelt area includes the site of the Ventura and 10th campus that will be the new home for students now attending alternative education programs at Cambridge Continuation High School, J.E. Young Academic Center, and the eLearn Center. If the project stays on track, trustees could vote on the construction bid by next fall, and the campus could open for classes by August 2023.

Slatic questioned why the City Council, which is a separate legislative body from the School Board, was even weighing in on the naming of the campus other than in an attempt to influence the outcome.

Staying Above the Fray

Francine Farber told GV Wire on Monday that the couple is aware of and trying to ignore the controversy over the campus naming process. But she acknowledged that they are uncomfortable to find themselves in the middle of it.

“We’ll have to wait and see what happens,” she said.

No matter the outcome of the School Board’s vote on the campus name, Farber said, she and her husband plan to continue their advocacy for children and their philanthropy.

“We are deeply committed to Fresno,” she said. “This has been our adopted home for 20 years now.”

Ventura and 10th Campus Name Nominations

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Nancy Price,
Multimedia Journalist
Nancy Price is a multimedia journalist for GV Wire. A longtime reporter and editor who has worked for newspapers in California, Florida, Alaska, Illinois and Kansas, Nancy joined GV Wire in July 2019. She previously worked as an assistant metro editor for 13 years at The Fresno Bee. Nancy earned her bachelor's and master's degrees in journalism at Northwestern University's Medill School of Journalism. Her hobbies include singing with the Fresno Master Chorale and volunteering with Fresno Filmworks. You can reach Nancy at 559-492-4087 or Send an Email

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