Please ensure Javascript is enabled for purposes of website accessibility
'If You Build It, They Will Come': California Desert Cashes in on Early Cannabis Investment
News
By News
Published 3 years ago on
May 12, 2021

Share

[aggregation-styles]

Desert Hot Springs, once a sleepy retirement community overshadowed by its more glamorous neighbor, Palm Springs, to the south, is transforming into a cannabis-growing capital as businesses lured by tax incentives and a 420-friendly local government pour into the small city.

Last year the industry contributed more than $4 million to city revenue, overtaking real estate as the biggest generator of tax profit, Matas said. City officials anticipate an even higher revenue stream from cannabis businesses this year.

In 2014, Desert Hot Springs became the first city in Southern California to legalize large-scale medical cannabis cultivation. Palm Springs followed, as did other desert cities in the Coachella Valley. Marijuana growers and real estate developers rushed to buy dusty plots of land even when the parcels came without infrastructure, including roads and utilities, hoping to cash in on the state’s promise of becoming the biggest cannabis producer in the country.

The idea behind cashing in on cannatourism comes from “treating cannabis like anything else,” said Jocelyn Kane, vice president of the Coachella Valley Cannabis Alliance Network, which advocates for cannabis businesses in the desert.

Read More →

RELATED TOPICS:

DON'T MISS

The Pickle Flavor Frenzy and Its Rise in Food Trends

DON'T MISS

Kate Hudson Had a Lifetime to Make a Record. The Result is ‘Glorious,’ Out in May

DON'T MISS

Long-Lost First Model of USS Enterprise from ‘Star Trek’ Boldly Goes Home

DON'T MISS

California Leaders Take Sides in Monumental Supreme Court Case on Homelessness

DON'T MISS

Man Sets Himself on Fire Outside Trump Hush Money Trial Court

DON'T MISS

McDonald’s Ice Cream Machines Are So Unreliable They’re a Meme. They Might Also Be a Climate Solution.

DON'T MISS

Real Estate Experts Talk Fresno’s Economic Future. Are Tough Times Ahead?

DON'T MISS

Unlocking the Secrets to Fresno State’s Superb Baseball Season

DON'T MISS

‘This Is How to Improve Reading Proficiency. We Just Have Execute It’: FUSD Board President

DON'T MISS

Does Dyer Support (or Endorse) Bredefeld for Supervisor?

UP NEXT

Rise of the Anti-“Woke” Democrat

UP NEXT

High-Level Saudi Visit Follows Multimillion-Dollar Foreign Influence Operation

UP NEXT

Iran and Russia Move to Fill Diplomatic Vacuum in Afghanistan

UP NEXT

Pelosi’s Husband Locked In $5.3 Million From Alphabet Options

UP NEXT

Experts Reportedly See Major Damage in Attack on Iran Centrifuge Plant

UP NEXT

Opinion: School Choice Marches Ahead

UP NEXT

Zakaria: Americans Care About History Because the Stakes Are High

UP NEXT

California Democrats Are Reliably Pro-Labor. But One Union Is Testing Their Patience.

UP NEXT

The Tightrope Walk Democrats Have Ahead on Two Separate Infrastructure Bills

UP NEXT

Bill Barr on Trump’s Election Fraud Claims: “It Was All Bullsh*t”

California Leaders Take Sides in Monumental Supreme Court Case on Homelessness

4 hours ago

Man Sets Himself on Fire Outside Trump Hush Money Trial Court

16 hours ago

McDonald’s Ice Cream Machines Are So Unreliable They’re a Meme. They Might Also Be a Climate Solution.

16 hours ago

Real Estate Experts Talk Fresno’s Economic Future. Are Tough Times Ahead?

17 hours ago

Unlocking the Secrets to Fresno State’s Superb Baseball Season

18 hours ago

‘This Is How to Improve Reading Proficiency. We Just Have Execute It’: FUSD Board President

18 hours ago

Does Dyer Support (or Endorse) Bredefeld for Supervisor?

19 hours ago

Get a 3D First Look at Merced’s High-Speed Rail Station Design

20 hours ago

California Court to Decide on Transgender Ballot Measure Wording

20 hours ago

Rare House Vote Sees Ukraine, Israel Aid Advance as Democrats Join Republicans

21 hours ago

The Pickle Flavor Frenzy and Its Rise in Food Trends

You might have noticed that the tangy taste of pickles has taken over more than just the condiment aisle. From pickle-flavored popcorn to pi...

3 hours ago

3 hours ago

The Pickle Flavor Frenzy and Its Rise in Food Trends

3 hours ago

Kate Hudson Had a Lifetime to Make a Record. The Result is ‘Glorious,’ Out in May

4 hours ago

Long-Lost First Model of USS Enterprise from ‘Star Trek’ Boldly Goes Home

4 hours ago

California Leaders Take Sides in Monumental Supreme Court Case on Homelessness

16 hours ago

Man Sets Himself on Fire Outside Trump Hush Money Trial Court

16 hours ago

McDonald’s Ice Cream Machines Are So Unreliable They’re a Meme. They Might Also Be a Climate Solution.

17 hours ago

Real Estate Experts Talk Fresno’s Economic Future. Are Tough Times Ahead?

18 hours ago

Unlocking the Secrets to Fresno State’s Superb Baseball Season

MENU

CONNECT WITH US

Search

Send this to a friend