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‘Digital New Deal’ Vision Drives $50 Million in New Bitwise Funding
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By David Taub, Senior Reporter
Published 3 years ago on
February 27, 2021

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Bitwise Industries, the Fresno-based technology training and real estate company, is expanding after raising $50 million in new funding.

This is on top of $27 million raised in 2019 through investors.

Bitwise plans to expand to Toledo, Ohio to join locations in Bakersfield, Merced and Oakland. The company also purchased a new building to renovate in downtown Fresno.

Bitwise CEO Irma Olguin Jr.

The goal, said CEO Irma Olguin Jr. — an alumna of the University of Toledo — is to help underserved communities break into the tech field.

“As a result of racist and classist policies, millions of Americans are starving, have lost their homes, have become homeless, and thousands are dying each day without access to affordable healthcare. The past year showed us that there is no time to waste and we need to be aggressive about driving change now,” Olguin said in a news release.

She is calling her plan the “Digital New Deal.”

Kapor Capital helped lead the latest round of venture capital funding. They also helped lead the first round in 2019.

“We continue to enthusiastically support the company because the work they do is critical to overcoming the systemic racism which has left so many Americans impossibly far behind. The Digital New Deal initiative helps overcome the burdensome financial struggles facing Black and Brown communities in the pandemic,” Mitchell Kapor, partner at Kapor Capital, said in a news release.

Forbes reported Bitwise’s revenue last year as $40 million. A company spokeswoman would not confirm that figure but said “I would go off the Forbes numbers.”

Expanding in Downtown Fresno – Again

Bitwise plans to expand its home base, with the purchase of the State Center Warehouse at 747 R Street in downtown Fresno. Real estate records show Bitwise purchasing the building in 2018 for $2 million from State Center Properties, LLC.

The 100,000 square foot building will be used for office space and “fun surprises.”

“We’re just really excited. This is a building that’s been vacant for 30 years and we’ve been able to come in and renovate it,” said Thilani Grubel, Bitwise Industries vice president. “By the end of the year, hopefully, it’ll be brimming with life and community and full of folks just hanging out and doing good work.”

Bitwise VP Thilani Grubel

The warehouse joins several buildings Bitwise has purchased and renovated in recent years including its main location know as ‘The Hive’ on Van Ness — the unique building with the colored honeycomb design visible from Highway 41 — and Bitwise 41.

Grubel is not worried that the pandemic will affect the lease of office space.

I don’t think we’re concerned about that at all. With what we’re putting into these buildings, we think it’ll be a high demand for these buildings,” Grubel said.

Workforce Training

The new round of investment will also help expand Bitwise’s technology training, the company says.

Grubel says 80% of the 5,000 students completing the program have found jobs in the tech sector. Many have joined Bitwise.

“Our apprentices are able to earn-while-they-learn, instead of being blocked by the financial barriers of traditional education,” Bitwise CEO Jake Soberal said in a news release. “Technology is one of the fastest growing industries in the United States and positions in the field are high-wage, high-growth jobs. The Bitwise model empowers communities of concentrated poverty to access quality jobs in the fastest growing industry in the global economy.”

The training arm, previously known as Geekwise Academy, will soon be rebranded as Bitwise Workforce Training.

Portrait of Jake Soberal
Bitwise CEO Jake Soberal

“That’s where we offer opportunities to folks that normally wouldn’t get it — BIPOC (Black, Indigenous and People of Color), veterans, formerly incarcerated and the folks that normally don’t get these opportunities. So they go up, they get to come into workforce training. We upscale them,” Grubel said.

Bitwise Business Model

Bitwise operates three main businesses, the coding training operation; a software coding company called Shift3 Technologies, and its real estate division.

While Bitwise may not have any recognizable software brand names, it provides the coding for aps such as restaurant mobile service Ordrslip, and Take Care, a grocery delivery service.

A lot of the software that we make doesn’t say our name on it. It’s just somebody else’s name on it. But it’s being used,” spokeswoman Katherine Verducci said.

Bitwise plans to renovate the State Center Warehouse in downtown Fresno as part of its latest expansion. (GV Wire/David Taub)

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David Taub,
Senior Reporter
Curiosity drives David Taub. The award-winning journalist might be shy, but feels mighty with a recorder in his hand. He doesn't see it his job to "hold public officials accountable," but does see it to provide readers (and voters) the information needed to make intelligent choices. Taub has been honored with several writing awards from the California News Publishers Association. He's just happy to have his stories read. Joining GV Wire in 2016, Taub covers politics, government and elections, mainly in the Fresno/Clovis area. He also writes columns about local eateries (Appetite for Fresno), pro wrestling (Off the Bottom Rope), and media (Media Man). Prior to joining the online news source, Taub worked as a radio producer for KMJ and PowerTalk 96.7 in Fresno. He also worked as an assignment editor for KCOY-TV in Santa Maria, California, and KSEE-TV in Fresno. He has also worked behind the scenes for several sports broadcasts, including the NCAA basketball tournament, and the Super Bowl. When not spending time with his family, Taub loves to officially score Fresno Grizzlies games. Growing up in the San Francisco Bay Area, Taub is a die-hard Giants and 49ers fan. He graduated from the University of Michigan with dual degrees in communications and political science. Go Blue! You can contact David at 559-492-4037 or at Send an Email

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