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Amazon Spent Years Learning What It Takes to Do Great Work. These 4 Steps Contributed Most to Its Success



Photo of Amazon CEO Jeff Bezos
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Amazon founder Jeff Bezos published his annual letter to shareholders, and it’s got some great advice for anyone who is striving to do great work.

After commending Amazon employees for their commitment to excellence, and Amazon customers for pushing Bezos and his team to continue raising the bar, Bezos delivered a lesson in how to stay ahead of customer expectations.

It all comes down to maintaining high standards, he writes.

And how do you do that?

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