Please ensure Javascript is enabled for purposes of website accessibility
Car Sales Rebound to Help Automakers Avoid Disaster
gvw_ap_news
By Associated Press
Published 4 years ago on
January 6, 2021

Share

DETROIT — Sales of new vehicles in the U.S. fell 14.6% last year, but a second-half rebound from a coronavirus-related plunge in the spring kindled optimism for a recovery later this year.

Automakers on Tuesday reported selling 14.57 million new vehicles for the year, a far cry from the five previous years with sales over 17 million. But the 2020 performance was better than most forecasters had expected when the pandemic forced auto factories and many dealerships to shut down in April and May.

General Motors Chief Economist Elaine Buckberg said she expects sales to recover in the spring. With warmer weather and widening novel coronavirus vaccinations, life should return more toward normal, lifting the job market and auto demand, she said in a statement.

“We feel like there’s light at the end of the tunnel,” said Randy Parker, vice president of sales for Hyundai Motor America. “I think it’s going to be a solid year.”

But Parker said he’s still cautious, with hospitals overflowing in California and cases rising in other states. “It’s far from over,” he said. “We can’t afford to let our guard down at this point.”

Last spring, unemployment skyrocketed as states imposed lockdowns and other measures to limit the virus’ spread. Auto sales tumbled 34% in the first half of the year as factories closed for about two months, cutting off the supply of new vehicles.

But as the summer came, people with jobs started splurging on loaded-out cars, trucks and SUVs late in the year. That and low interest rates drove sales up and pushed the average auto sales price to a record of just over $38,000 in December, according to J.D. Power. Also in December, sales rose 5% from the same month in 2019, and GM said its sales improved every month since May.

“Those that haven’t been financially impacted by the pandemic are redistributing funds from travel to home improvement, house purchasing and vehicles,” said Jeff Schuster, president of global vehicle forecasting for the LMC Automotive consulting firm.

Automakers still haven’t been able to make up for production lost during their factory closures, and that has kept inventory tight and limited buyers’ choices to more expensive vehicles, Schuster said.

Analysts Say the Higher Prices and Tight Inventory Won’t Be Changing Much Anytime Soon

Retail sales to individual buyers are close to normal levels, but sales to fleet buyers such as rental car companies are still down.

Analysts say the higher prices and tight inventory won’t be changing much anytime soon.

“These factors will continue into 2021, with supply lagging demand and reflected in higher prices for new and used vehicles,” said Karl Brauer, executive analyst for the iSeeCars.com auto website.

Schuster said he expects 2021 sales to rise to 15.7 million this year as inventory improves in the second and third quarters. He doesn’t expect a return to 17 million until at least 2024.

Among automakers, GM’s sales were down 11.9% for the year, while Toyota sales were off 11.4%. Ford fell 15.4%, while Fiat Chrysler was off 17.4%. Struggling Nissan reported sales down 33.2% for the year, while Honda fell 16.3% and Hyundai sales dropped 10%. Volkswagen Group was down 12.8%, while Subaru sales were off 12.6%.

For the year, sales of fully electric vehicles rose 9.9% to 260,092, according to Autodata Corp.

Sales of cars continued to fall, dropping to 28.3% of the market, with trucks and SUVs making up 71.7%.

Ford’s F-Series pickups remained the nation’s top-selling vehicle with 787,422 sales, down 12.2%. The Chevrolet Silverado was second at 586,675, up 2.8%. The Silverado ousted Fiat Chrysler’s Ram pickup from the No. 2 slot. It passed the Silverado in 2019. Toyota’s RAV4 was the top-selling SUV at 430,387 in sales, while the Toyota Camry was the most popular car with 294,348 in sales.

RELATED TOPICS:

DON'T MISS

What Are Fresno Real Estate Experts Predicting for 2025 and Beyond?

DON'T MISS

First California EV Mandates Hit Automakers This Year. Most Are Not Even Close

DON'T MISS

4 Million Acres of California Forests Could Lose Protection. What Trump’s ‘Roadless Rule’ Repeal Could Do

DON'T MISS

Israeli Settlers Raid West Bank Town, Troops Kill 3 Palestinians

DON'T MISS

West Nile Virus Detected in Mosquitoes in Fresno County

DON'T MISS

Trump Says Netanyahu’s Trial Should Be Canceled

DON'T MISS

St. Agnes’ New Chief Medical Officer Is a Kidney Care Expert

DON'T MISS

US Military to Create Two New Border Zones, Officials Say

DON'T MISS

Trump Signals US May Ease Iran Oil Sanction Enforcement to Help Rebuild Country

DON'T MISS

CIA Says Intelligence Indicates Iran’s Nuclear Program Severely Damaged

DON'T MISS

Upscale Woodward Park Area Apartments Sell for $19 Million

DON'T MISS

Wired Wednesday: Learn the Latest on the Caleb Quick Murder Hearings

UP NEXT

Cuomo Concedes to Mamdani in New York City Democratic Mayoral Contest

UP NEXT

Mamdani Holds Lead Over Cuomo in Democratic Primary for NYC Mayor

UP NEXT

Clovis Man Sentenced to 8 Years in Federal Prison in Deadly Fentanyl Case

UP NEXT

Victims Identified as Death Toll Climbs to 8 in Lake Tahoe Boating Tragedy

UP NEXT

Florida to Build ‘Alligator Alcatraz’ Detention Center for Migrants in Everglades

UP NEXT

Americans Worry Conflict With Iran Could Escalate, Reuters/Ipsos Poll Finds

UP NEXT

Advisory Warns of ‘Heightened Threat Environment’ in US After Iran Strikes

UP NEXT

Amazon’s Prime Day 2025 Levels Up With Four Days of Deals Starting July 8

UP NEXT

Voice of America Parent Terminates Over 600 More Staff in Likely Death Knell

UP NEXT

US Court Lets Trump Keep Control of California National Guard for Now

Trump Says Netanyahu’s Trial Should Be Canceled

7 hours ago

St. Agnes’ New Chief Medical Officer Is a Kidney Care Expert

8 hours ago

US Military to Create Two New Border Zones, Officials Say

8 hours ago

Trump Signals US May Ease Iran Oil Sanction Enforcement to Help Rebuild Country

8 hours ago

CIA Says Intelligence Indicates Iran’s Nuclear Program Severely Damaged

9 hours ago

Upscale Woodward Park Area Apartments Sell for $19 Million

10 hours ago

Wired Wednesday: Learn the Latest on the Caleb Quick Murder Hearings

11 hours ago

Trump Administration Orders CA to Strip Trans Athlete of Medals

11 hours ago

Three Mile Island Nuclear Plant Reboot Fast-Tracked to 2027

11 hours ago

Democratic Lawmaker Pleads Not Guilty to Assaulting US Agents at Immigration Center

11 hours ago

4 Million Acres of California Forests Could Lose Protection. What Trump’s ‘Roadless Rule’ Repeal Could Do

This story was originally published by CalMatters. Sign up for their newsletters. The Trump administration’s plan to repeal a rule prohibiti...

7 hours ago

Tahoe National Forest
7 hours ago

4 Million Acres of California Forests Could Lose Protection. What Trump’s ‘Roadless Rule’ Repeal Could Do

Palestinians gather to receive aid supplies in Beit Lahia, in the northern Gaza Strip, June 17, 2025. REUTERS/Stringer/File Photo
7 hours ago

Israeli Settlers Raid West Bank Town, Troops Kill 3 Palestinians

West Nile virus mosquito
7 hours ago

West Nile Virus Detected in Mosquitoes in Fresno County

President Donald Trump meets with Israeli Prime Minister Benjamin Netanyahu in the Oval Office at the White House in Washington, U.S., April 7, 2025. (Reuters File)
7 hours ago

Trump Says Netanyahu’s Trial Should Be Canceled

8 hours ago

St. Agnes’ New Chief Medical Officer Is a Kidney Care Expert

A U.S. Border Patrol vehicle patrols along the border wall, following the establishment of a 260-mile military zone along the southern U.S. border in New Mexico and Texas as part of the Trump administration's crackdown on immigration, in Sunland Park, New Mexico, U.S., May 20, 2025. (Reuters File)
8 hours ago

US Military to Create Two New Border Zones, Officials Say

Oil tankers pass through the Strait of Hormuz, December 21, 2018. (Reuters File)
8 hours ago

Trump Signals US May Ease Iran Oil Sanction Enforcement to Help Rebuild Country

CIA Director John Ratcliffe speaks during an interview at the White House in Washington, D.C., U.S., April 30, 2025. (Reuters File)
9 hours ago

CIA Says Intelligence Indicates Iran’s Nuclear Program Severely Damaged

Help continue the work that gets you the news that matters most.

Search

Send this to a friend